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Pandora Director's Dealing 2022

May 5, 2022

3379_rns_2022-05-05_246b2114-5d95-478a-8748-db39a8faf0f8.pdf

Director's Dealing

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PANDORA

Pandora A/S
Havneholmen 17 - 19 | DK-1561 Copenhagen V | Denmark
Tel. +45 3672 0044
www.pandoragroup.com
CVR: 28 50 51 16

No. 717

COMPANY ANNOUNCEMENT

05 May 2022

TRADING IN PANDORA A/S SHARES BY BOARD MEMBERS, EXECUTIVES AND ASSOCIATED PERSONS

Pandora A/S has been notified of transactions in the Pandora A/S share by a person discharging managerial responsibilities and/or closely associated persons.

Heine Dalsgaard, board member of Pandora A/S, has reported the purchase of 1,655 shares at a total price of DKK 998,958 and now holds a total of 2,442 shares in the company.

ABOUT PANDORA

Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.

CONTACT

For more information, please contact:

INVESTOR RELATIONS

John Bäckman
VP, Investor Relations, Tax & Treasury
+45 5356 6909
[email protected]

Kristoffer Aas Malmgren
Investor Relations Director
+45 3050 1174
[email protected]

CORPORATE COMMUNICATIONS

Johan Melchior
Director External
Relations
+45 4060 1415
[email protected]

05 May 2022 | COMPANY ANNOUNCEMENT No. 717 | page 1 | 2


PANDORA

1. Details of the Reporting Person / Closely Associated Person
a) Name Heine Dalsgaard
2. Reason for the notification
a) Position/status Board member of Pandora A/S
b) Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Pandora A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Purchase of shares
c) Price(s) and volume(s)
- Volume(s)
- Price(s) Volume: 1,655
Price: DKK 603.6
d) Aggregated information
- Aggregated volume
- Price Volume: 1,655 shares
Price: DKK 998,958
e) Date of the transactions 04 May 2022
f) Place of the transactions Nasdaq Copenhagen, XCSE

05 May 2022 | COMPANY ANNOUNCEMENT No. 717 | page 2 | 2