Pandora

Director's Dealing • Aug 9, 2016

Pursuant to section 28a in the Danish Securities Trading Act, PANDORA hereby
gives notice of the following transaction.

Name Anders Colding Friis

Reason for the reporting CEO in Pandora A/S

Issuer PANDORA A/S

ISIN Code DK0060252690

Nature of the transaction Purchase of shares

Type of security Shares

Trading date 9 August 2016

Trading market NASDAQ Copenhagen

Number of securities traded 1,800

Market value on trading date DKK 1,473,462

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. PANDORA
jewellery is sold in more than 100 countries on six continents through
approximately 8,900 points of sale, including more than 1,900 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more
than 17,800 people worldwide of whom approximately 12,000 are located in
Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is
publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015,
PANDORA’s total revenue was DKK 16.7 billion (approximately EUR 2.2 billion).

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Magnus Thorstholm Jensen Kristian Lysgaard
Vice President, Head of Investor Relations Director, Group Communications
+45 3050 4402 +45 2556 8561
mtje@pandora.net krly@pandora.net
Brian Granberg
Investor Relations Officer
+45 6178 4884
brgr@pandora.net