Pandora — Director's Dealing 2012

Feb 21, 2012

No. 52
COMPANY ANNOUNCEMENT
21 February 2012

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required
to disclose information on transactions with the shares and associated
securities of PANDORA A/S by executive employees and their close relations.

PANDORA A/S has received information on the below transactions:

Name of the reporting person Andrea Alvey

Reason for the reporting Board Member

Name of the issuer PANDORA A/S

Securities code DK0060252690

Nature of the transaction Purchase

Type of security Shares

Trading date 21 February 2012

Trading market NASDAQ OMX Copenhagen

Number of securities 3,250

Market Value on the trading date DKK 262,438

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 65 countries on six continents through over 10,500 points of sale,
including more than 670 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA’s total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com

CONTACT

For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark, VP Group Investor Kasper Riis, VP Group Communications
Relations Phone +45 3673 0627
Phone +45 3673 8213 Mobile +45 3035 6728
Mobile +45 3045 6719