Pandora — Director's Dealing 2011

Mar 17, 2011

No. 24
COMPANY ANNOUNCEMENT
17 March 2011

REPORTING OF TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES IN THE PANDORA A/S
SHARE

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required
to disclose information on transactions with the shares and associated
securities of PANDORA A/S by executive employees and their close relations.

PANDORA A/S has received information on the below transactions:

Name of the reporting person UIM Holding Aps

Reason for the reporting Close relative to Board Member Nikolaj
Vejlsgaard

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Name of the issuer PANDORA A/S

Securities code DK0060252690

Nature of the transaction Purchase of shares

Type of security shares

Trading date 15 March 2011

Trading market NASDAQ OMX Copenhagen

Number of securities 10.000

Market Value on the trading DKK 2,665,000
date

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ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials and at affordable prices. The PANDORA jewellery is
sold in more than 55 countries on six continents through over 10,000 points of
sale, including more than 420 PANDORA branded concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,000 people worldwide of whom more than 3,600 are located in Gemopolis,
Thailand, where the company manufactures its jewellery. PANDORA is publicly
listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010,
PANDORA's total revenue was DKK 6.7 billion (approximately EUR 895 million).
For more information, please visit www.pandoragroup.com

CONTACT
For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark, Head of Investor Relations Kasper Riis, Communications Manager
Phone +45 3673 8213 Phone +45 3673 0627
Mobile +45 3045 6719 Mobile +45 3035 6728