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Pandora Director's Dealing 2011

Aug 16, 2011

3379_rpt_2011-08-16_eea30983-e02d-49b1-89d5-3a6e531bdea6.pdf

Director's Dealing

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No. 37 COMPANY ANNOUNCEMENT 16 August 2011

REPORTING OF TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES IN THE PANDORA A/S SHARE

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required to disclose information on transactions with the shares and associated securities of PANDORA A/S by executive employees and their close relations.

PANDORA A/S has received information on the below transactions:

Name of the reporting person Henrik Holmark
Reason for the reporting Chief Financial Officer (CFO)
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Purchase
Type of security Shares
Trading date 16 August 2011
Trading market NASDAQ OMX Copenhagen
Number of securities 24,000
Market Value on the trading date DKK 1,130,400
Name of the reporting person Thomas Ryge Mikkelsen
Reason for the reporting Chief Development Officer (CDO)
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Purchase
Type of security Shares
Trading date 16 August 2011
Trading market NASDAQ OMX Copenhagen
Number of securities 17,100
Market Value on the trading date DKK 800,370

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. The PANDORA jewellery is sold in more than 55 countries on six continents through over 10,000 points of sale, including close to 500 PANDORA branded Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 895 million). For more information, please visit www.pandoragroup.com

CONTACT

For further queries, please contact:

INVESTOR RELATIONS

Morten Eismark, VP Group Investor Relations Phone +45 3673 8213 Mobile +45 3045 6719

MEDIA RELATIONS

Kasper Riis, VP Group Communications Phone +45 3673 0627 Mobile +45 3035 6728