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Pandora Director's Dealing 2010

Oct 8, 2010

3379_rpt_2010-10-08_4ba4a3d5-e581-4de9-912a-41b980c736ef.pdf

Director's Dealing

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No. 8 COMPANY ANNOUNCEMENT 8 October 2010

COMPANY ANNOUNCEMENT REGARDING EXERCISE OF WARRANTS AND REPORTING OF TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES IN THE PANDORA A/S SHARE

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S isrequired to disclose information on transactions with the shares and associated securities of PANDORA A/S by executive employees and their close relations.

PANDORA A/S hasreceived information on the below transactions:

Name of the reporting person Mikkel Vendelin Olesen
Reason for the reporting CEO
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Obtained shares in PANDORA A/S as consideration for
exercise of warrants
Type of security Shares
Trading date 6 October 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 415.397
Market Value on the trading date DKK 502.630,37
Name of the reporting person Henrik Holmark
Reason for the reporting CFO
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Obtained shares in PANDORA A/S as consideration for
exercise of warrants
Type of security Shares
Trading date 6 October 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 331.713
Market Value on the trading date DKK 401.372,7
Name of the reporting person Thomas Ryge Mikkelsen
Reason for the reporting CDO
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Obtained shares in PANDORA A/S as consideration for
exercise of warrants
Type of security Shares
Trading date 6 October 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 249.036
Market Value on the trading date DKK 301.333,56
Name of the reporting person Torben Ballegaard Sorensen
Reason for the reporting Member of the Board
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Obtained shares in PANDORA A/S as consideration for
exercise of warrants
Type of security Shares
Trading date 6 October 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 424.471
Market Value on the trading date DKK 513.609,91
Name of the reporting person Erik D Jensen
Reason for the reporting Member of the Board
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Obtained shares in PANDORA A/S as consideration for
exercise of warrants
Type of security Shares
Trading date 6 October 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 82.676
Market Value on the trading date DKK 100.037,96
Name of the reporting person Helene Holmark
Reason for the reporting Close relations to CFO Henrik Holmark
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Purchase
Type of security Shares
Trading date 6 October 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 714
Market Value on the trading date DKK 1.499,4

ABOUT PANDORA

PANDORA is a designer, manufacturer, marketer and distributor of hand finished and modern jewellery made from genuine materials – primarily sterling silver, gold, precious and semi‐preciousstones and Murano glass. As at 30 June 2010, ourjewellery wassold in 47 countries on six continentsthrough approximately 10,000 points ofsale, including over 260 PANDORA branded conceptstores.

Our collectible charm bracelets made from sterling silver and gold and charms made from different genuine materials, which are featured in our Moments collection, constitute our core product offering. In addition, we offer other pieces of jewellery,such asrings, bracelets, necklaces and earrings, through our Moments, Stories, Compose, LovePods and Liquid Silver collections.

PANDORA wasfounded in 1982 in Copenhagen, Denmark and employs over 4,500 people worldwide, of whom more than 3,300 are located in Gemopolis, Thailand, where PANDORA manufacturesitsjewellery. The company is publicly listed on NASDAQ OMX Copenhagen. In 2009, PANDORA generated revenue of approximately DKK 3.5 billion (approximately EUR 465 million) and EBITDA of approximately DKK 1.6 billion,

and in H1 2010 generated revenue of approximately DKK 2.6 billion (approximately EUR 345 million) and EBITDA of approximately DKK 1.0 billion.

CONTACT

Forfurther queries, please contact:

Kasper Riis, Communications Manager Phone +45 3672 0044 Mobile +45 3035 6728