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Pandora Director's Dealing 2010

Nov 5, 2010

3379_rpt_2010-11-05_9ecf42f7-3fb2-45a0-b98b-8225cc06269b.pdf

Director's Dealing

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No. 14 COMPANY ANNOUNCEMENT 5 November 2010

REPORTING OF TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES IN THE PANDORA A/S SHARE

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S isrequired to disclose information on transactions with the shares and associated securities of PANDORA A/S by executive employees and their close relatives.

PANDORA A/S hasreceived information on the below transactions:

Name of the reporting person Wipec Holding ApS
Reason for the reporting Close relative to Managing Director Per Enevoldsen
Name of the issuer PANDORA A/S
Securities code DK0060252690
Nature of the transaction Intra group dividend
Type of security Shares
Trading date 2 November 2010
Trading market NASDAQ OMX Copenhagen
Number of securities 2.894.658
Market value on the trading date DKK 756.953.067

ABOUT PANDORA

PANDORA is a designer, manufacturer, marketer and distributor of hand finished and modern jewellery made from genuine materials – primarily sterling silver, gold, precious and semi‐preciousstones and Murano glass. As at 30 June 2010, ourjewellery wassold in 47 countries on six continentsthrough approximately 10,000 points ofsale, including over 260 PANDORA branded conceptstores.

Our collectible charm bracelets made from sterling silver and gold and charms made from different genuine materials, which are featured in our Moments collection, constitute our core product offering. In addition, we offer other pieces of jewellery,such asrings, bracelets, necklaces and earrings, through our Moments, Stories, Compose, LovePods and Liquid Silver collections.

PANDORA wasfounded in 1982 in Copenhagen, Denmark and employs over 4,500 people worldwide, of whom more than 3,300 are located in Gemopolis, Thailand, where PANDORA manufacturesitsjewellery. The company is publicly listed on NASDAQ OMX Copenhagen. In 2009, PANDORA generated revenue of approximately DKK 3.5 billion (approximately EUR 465 million) and EBITDA of approximately DKK 1.6 billion, and in H1 2010 generated revenue of approximately DKK 2.6 billion (approximately EUR 345 million) and EBITDA of approximately DKK 1.0 billion.

CONTACT Forfurther queries, please contact:

Kasper Riis, Communications Manager Phone +45 3672 0044 Mobile +45 3035 6728