Pandora — Board/Management Information 2012

Jan 30, 2012

No. 49

COMPANY ANNOUNCEMENT
30 January 2012

PANDORA’s Board of Directors is pleased to announce that Sten Daugaard (54) has
agreed to join the Company and become Chief Development Officer and member of
the Executive Board of PANDORA, effective from today.

Sten Daugaard, who was Chief Financial Officer of The Lego Group until the end
of last year, will step down as member of the Board of Directors at PANDORA to
take up this new position.

In his new role, Sten Daugaard will be responsible for Corporate Strategy &
Development building on the findings and actions arising from the strategic
review, which was initiated by the Board in August 2011.

Allan Leighton, Chairman of PANDORA, said: “Sten brings considerable
international experience to PANDORA having worked in a number of countries as
well as in many different industries.”

PANDORA’s Executive Board will then consist of:

-- Chief Executive Officer Björn Gulden (Until 1 March Interim CEO Marcello
Bottoli)
-- Chief Financial Officer Henrik Holmark
-- Chief Development Officer Sten Daugaard

The content of this release will have no impact on PANDORA’s outlook for 2011,
as latest communicated to the market in Company announcement no. 44.

About Sten Daugaard

Sten Daugaard (born 1957) is the former Chief Financial Officer, member of the
Management Board and member of the Board of Directors of LEGO A/S, where he
joined in 2008 before resigning by year-end 2011.

Prior to this, from 2004, Mr Daugaard was with the German-based SGL Group where
he held various leading positions within corporate finance, most recently as
Chief Financial Officer and Member of the Management Board of SGL Carbon SE.
Prior to joining the SGL Group, he served as the Chief Financial Officer and
Chief Executive Officer of LTU Group Holding and LTU International Airways from
2000 to 2003.

Sten Daugaard serves as a member of the Advisory Board at Commerzbank AG. In
August 2010 he joined the Board of Directors of PANDORA A/S.

Sten Daugaard has a strong background in corporate finance as well as
significant industrial experience in both global and Central Western European
operations, and he holds a degree in Business Administration from Copenhagen
Business School, Denmark.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. The PANDORA jewellery is sold
in more than 65 countries on six continents through over 10,000 points of sale,
including more than 550 PANDORA branded concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA’s total
revenue was DKK 6.7 billion (approximately EUR 895 million). For more
information, please visit www.pandoragroup.com

CONTACT

For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark, VP Group Investor Kasper Riis, VP Group Communications
Relations Phone +45 3673 0627
Phone +45 3673 8213 Mobile +45 3035 6728
Mobile +45 3045 6719