Earnings Release • Mar 19, 2015
Earnings Release
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Chief Executive Officer
Founded in Oslo, Norway, in 1995
About Opera
More than 1,400 people work for Opera
56 nationalities make up a large multicultural diverse workforce
We have offices in more than 25 locations around the world
Revenue up over 25x during the last 10 years Revenue tripled during the last three years
million mobile users million smartphone users
Opera Mediaworks delivers a strongly differentiated value proposition into the mobile advertising ecosystem
Unique product The very best user experience Attractive to the full spectrum of advertisers Growing at full speed
Percentage: Impression split in 2014
Parenthesis: 2014 impressions share relative to 2011
| Mobile Advertising | Opera Consumer |
|---|---|
| Third party publishers Advertisers |
Consumer portfolio of apps and services - developed around the needs of Opera's and our partners' end-users |
Advertising platform / ad units TV/Device OEMs Rocket Optimizer Partners
Technology licensing – included in both
Strong and growing user base on smartphones in leading Opera markets
Several initiatives and good traction on monetization of own mobile users base
Leverage on our strong partnerships with big players in the mobile industry
Continue the strong growth from our leading advertising platform and position with clearly differentiated products
Devices in each computing cycle
Comparing % of time spend with % of ad spend; US, 2013
Expected annual smartphone growth, 2014-2017
Source: Canalys, September 2014. Smartphone includes Android, iOS and Windows Mobile devices
Expected annual growth in mobile advertising spend; 2014-2017
Mobile advertising 800 million
New services and apps
Opera users 350 million
| Monetization channels | ||||
|---|---|---|---|---|
| Advertising (Mediaworks) |
Partners | User fees / subscriptions |
rd 3 party(games) distribution |
| Browser and Content Apps | ||||||
|---|---|---|---|---|---|---|
| Browser | App Store | News / Discover |
Project 1 | Project 2 | Project 3 | … |
| Performance and Privacy Apps | ||||||
|---|---|---|---|---|---|---|
| Opera Max | Web Pass | App Pass | VPN / privacy |
Project 4 | … | … |
• A new initiative that captures a bigger share of the App Ecosystem
Distribution of time spent on smartphones; US users
We are coming from a position of strength in this area…
…but can capture substantially more of this
300+ million global VPN user base
Large consumer market
Browsers with built-in VPN
Opera Max offering both compression and privacy
Stronger monetization through user fees and ad-based services
The power to win in a market with strong growth
At the forefront of innovation with market-leading Instant-Play HD video
A close partner with the global leading advertisers and publishers
Pick up small teams for opportunities in a high-growth industry
Monetize relationships across our businesses
Expecting 275 million smartphone users in 2017 Opportunities to monetize our users and distribution revenues Emerging market exposure entails significant ARPU opportunity over the coming years
Trusted brand, unique distribution capabilities and strong teams Ability to both strengthen existing core products and create new revenue streams
Strong trajectory in a high-growth market Investing in innovation and new offerings where video is key Increasing O&O potential with 100% margins
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