Skip to main content

AI assistant

Sign in to chat with this filing

The assistant answers questions, extracts KPIs, and summarises risk factors directly from the filing text.

Orkla ASA Audit Report / Information 2021

Jan 11, 2022

3703_rns_2022-01-11_dd40d2b2-9c55-42c7-83d1-12c1ac0f0c1b.pdf

Audit Report / Information

Open in viewer

Opens in your device viewer

STABLE

Norway, Consumer Products Orkla ASA Norway, Consumer Products

Corporate profile

Orkla ASA is a leading Norwegian supplier of branded consumer goods to the grocery, out-of-home, specialised retail, pharmacy and bakery sectors. Orkla's main operative markets are the Nordics, the Baltics and selected countries in Central Europe, but the company also has operations in other countries. Orkla's main business areas are: Foods, Care, Confectionary & Snacks and Food Ingredients. Consumer & Financial Investments consists of other operations and financial holdings. This segment includes a 42.6% ownership in Jotun ASA, and the consolidated hydro power business. Notable consumer brands in Orkla's portfolio include: Abba Seafood, Felix Abba, Göteborgs Kex, Møllers Tran, Kims, Lilleborg, Nidar, OLW, Panda, Stabburet, Sætre, Pierre Robert, TORO and Jordan. The company is listed on the Oslo Stock Exchange, employs approximately 21,500 people worldwide and has about NOK 50bn in annual turnover.

Key metrics

Scope estimates
Scope credit ratios 2019 2020 2021E 2022E
EBITDA/interest cover (x) 37.1x 39.2x 41.0x 33.5x
Scope-adjusted debt (SaD)/EBITDA 1.3x 1.2x 1.9x 1.8x
Scope-adjusted funds from
operations/SaD
68% 72% 44% 47%
Free operating cash flow /SaD 44.2 % 50.2 % 27.3 % 27.8 %

Rating rationale

Scope Ratings GmbH (Scope) has assigned an issuer rating of A-/Stable to Norwegian consumer product company Orkla ASA. Scope has also assigned a senior unsecured debt rating of A- and a short-term rating of S-1.

The issuer rating reflects the company's relatively low industry risk and leading position in its key segments and markets, combined with a strong financial risk profile.

Orkla's business risk profile benefits from the company's strong positions in its main markets. 80% of revenues are generated by branded consumer products, with brands holding number one or number two positions in their home markets. This partly mitigates Orkla's less diversified geographical diversification (which is, however, improving), as the company is mainly present in the Nordics (approx. 70% of revenue). Diversification in terms of product offering, suppliers and distribution networks is good. Orkla has over 300 brands, of which some are targeted for a more international focus and expansion. Although we view positively the low volatility in profitability, the company is slightly lagging some of its larger international peers in terms of group EBITDA margins.

The company's financial risk profile is stronger than its business risk profile. This is based on a conservative capital structure with Scope-adjusted debt (SaD)/EBITDA well below 2x in recent years. Furthermore, Orkla has also reported very solid FOCF/SaD ratios and shown strong financial flexibility. Although leverage has increased in 2021, due to recent acquisitions, we expect it to remain at 1-2x in the short to medium term.

Ratings & Outlook

Corporate issuer rating A-/Stable
Senior unsecured rating A
Short-term rating S-1

A-

Analysts

Henrik Blymke +47 21 09 38 36 [email protected]

Michael M Simonsen +47 23 96 39 97 [email protected]

Related Methodologies

Corporate Rating Methodology Consumer Product Methodology

Scope Ratings GmbH

Karenslyst allé 53 N-0279 Oslo Phone +47 21 623142

Headquarters

Lennéstraße 5 10785 Berlin

Phone +49 30 27891 0 Fax +49 30 27891 100

[email protected] www.scoperatings.com

Bloomberg: RESP SCOP

Our estimates assume that the company will be slightly more growth focused (as expressed at its Capital Markets Day in November 2021) and maintain an active M&A ambition within its pre-defined growth areas. As a result, our base case incorporates a certain amount of expansionary investment, but no divestments, while noting that Orkla may be open to this.

Liquidity is adequate based on good access to bank and bond markets. As of Q3 2021, Orkla had NOK 9.7bn in cash and undrawn credit lines, well above reported short-term debt of NOK 4.6bn. Although the company has a rather high portion of short-term debt at the moment, it is more than sufficiently covered by undrawn committed back-up lines.

We have made no adjustment for supplementary rating drivers. Orkla's financial policy is conservative and prudent, with well-established financial targets that mitigate potential growth risks and a too high leverage. Ownership, structure and governance are credit neutral, resulting in no supplementary rating adjustments.

Outlook and rating-change drivers

The Stable Outlook reflects our expectation that Orkla will continue to hold leading positions in its key markets and maintain a good product diversification mix offering of non-durable consumer goods. The Stable Outlook also assumes higher expansionary investment in the medium term (compared to Orkla's recent history up until 2020), but a continuation of strong leverage and cash flow metrics, exemplified by a stable operating performance, resulting in Scope-adjusted leverage averaging 1-2x over time.

A positive rating action is currently seen as remote due to the company's focus on expansion, as well as its M&A ambitions. This is assumed to be more important to management than steering towards a very conservative capital structure, that will significantly improve the financial risk profile. A positive rating action could however be warranted in the longer run if the company introduce even more conservative financial targets in the future.

A negative rating action is possible if Orkla's business risk profile deteriorates through weaker market shares and/or falling profitability margins. Additionally, an increased M&A and growth focus above our expectations, resulting in sustained Scope-adjusted leverage above 2x could also lead to a downgrade.

Rating drivers Positive rating drivers Negative rating drivers

Strong positions in main markets, with
80% of revenues from brands with top
two market positions in their respective
markets

Good diversification within product mix;
very wide offering of non-durable
consumer goods; more than 300
brands

Strong industry risk profile,
characterised by low cyclicality

Prudent financial policy and long
history of maintaining a conservative
capital structure over time

Moderate international reach, with
lower geographical diversification than
some larger peers

Margins slightly below the peer
average (but stable)

Slightly underinvested in marketing,
advertising and brand R&D (measured
by % of sales)

Rating-change drivers Positive rating-change drivers Negative rating-change drivers

  • Introduction of even more conservative financial targets
  • Reduced focus on expansion and M&A that will significantly improve the company's financial risk profile on a sustained basis

  • Higher debt-financed expansion growth with sustained Scope-adjusted leverage above 2x

  • Deterioration in business risk profile due to weaker market shares and/or falling profitability margins

Orkla ASA

Norway, Consumer Products

Financial overview

Scope estimates
Scope credit ratios 2019 2020 2021E 2022E
EBITDA/interest cover 37.1x 39.2x 41.0x 33.5x
Scope-adjusted debt (SaD)/EBITDA 1.3x 1.2x 1.9x 1.8x
Scope-adjusted funds from operations/SaD 68% 72% 44% 47%
Free operating cash flow/SaD 44.2 % 50.2 % 27.3 % 27.8 %
Scope-adjusted EBITDA in NOK m 2019 2020 2021E 2022E
EBITDA1 6,270 6,506 6,745 7,275
Dividend received from Jotun 182 233 413 400
Scope-adjusted EBITDA 6,452 6,739 7,158 7,675
Scope-adjusted funds from operations in NOK m 2019 2020 2021E 2022E
EBITDA 6,270 6,506 6,745 7,275
less: (net) cash interest as per cash flow statement -174 -172 -174 -229
less: cash tax paid as per cash flow statement -1,129 -1,152 -1,222 -1,312
add: other items (incl. div received and write-down
adjustments)
683 744 562 562
Scope-adjusted funds from operations 5,650 5,926 5,911 6,297
Scope-adjusted debt in NOK m 2019 2020 2021E 2022E
Reported gross financial debt (including leases) 8,586 10,023 14,359 13,359
less: cash and cash equivalents -1,669 -3,213 -2,360 -1,324
add: restricted cash 176 181 180 180
add: pension adjustment 1,163 1,272 1,272 1,272
Other - - - -
Scope-adjusted debt 8,256 8,263 13,451 13,487

1 Including some write-down expenses

Orkla ASA Norway, Consumer Products

Business risk profile

Orkla is predominantly exposed to the consumer products industry. Our analysis therefore focuses on this industry. The company's three main investments outside consumer products are hydro power, real estate assets and the ownership in Jotun. We deem these neutral to the overall business risk profile assessment, as their EBITDA contribution is relatively low. At the same time, we consider them slightly positive for Orkla's financial risk profile due to the financial flexibility they provide.

The 42.6% ownership in Jotun (an international chemicals company which deals in decorative paints and performance coatings for various industries) is accounted for using the equity method. The other non-consumer product investments (properties and hydro power) are fully consolidated. Orkla's real estate arm has a book value of NOK 1.8bn (including its headquarters), while the hydro power business generates approx. 2.5TWh p.a. The latter businesses consists of wholly owned power plants in Sarpsfoss and leased power plants (until 2030) through Orkla's 85% interest in AS Saudefaldene.

Figure 1: Simplified organisational/segment structure

Source: Company

Industry risk

We rate the non-durable consumer products industry at A. It is characterised by low cyclicality, in part because the consumption of essential foods and beverages is less susceptible to macroeconomic drivers and changes in consumer confidence. Despite the generally moderate capital investment needed to sell consumer goods, we consider the barriers to entry to be medium because of the efforts needed to attain the required economies of scale and establish a customer base. At the same time, substitution risk is low, reflecting the generally non-discretionary nature of these products and services.

For a detailed description of the industry risk drivers for consumer product segments, please refer to our sector-specific methodology (linked on the first page of this report).

Non-durable consumer products industry is rated A

Competitive positioning

Orkla's competitive position is mainly influenced by:

  • Strong positions in its main markets, with 80% of revenues from brands with top two positions in their respective markets
  • Good product mix diversification, with a wide offering of non-durable consumer goods and more than 300 brands, of which many have strong positions in their key markets
  • Moderate international geographical reach, and lower profitability than some larger peers

Source: Company reports, Scope Source: Company capital markets day 2021

The company operates with five main segments, with the core business consisting of Foods, Confectionary & Snacks, Food Ingredients and Care. Each of these segments has a large number of brands and hundreds of individual products. With an annual turnover of around EUR 5bn, Orkla is a large consumer product company on a Nordic scale, but more moderately sized compared to the big international players.

We consider Orkla's high local market shares to be a key competitive advantage, with brands and products that are deeply embedded in local preferences and traditions. Therefore, their market positions in the Nordics are very strong. Within these geographies the company generally holds market leading positions in most subcategories: Orkla Foods (e.g. pizzas, ketchups, soups and sauces) and Orkla Confectionary & Snacks (confectionary, chips and biscuits).

These strong local market positions result from a local presence and understanding of customer needs, but also a critical size, allowing economies of scale. In its main markets, Orkla generally holds stronger market positions on its various product levels than its bigger internationals peers, and are also competitive on price. This is expected to continue and is a key competitive advantage in our view. Still, over time the company has made structural and strategic changes that increases its presence outside the Nordics as well, i.e. making its relative dependence on the Nordics decreasing from around 81% in 2010 to 69% in 2020.

Based on current megatrends like sustainability, increased urbanisation and greater health consciousness, we expect Orkla's growth areas of plant-based, out-of-home and consumer health products to be reasonable. These areas should have potential for longterm profitable growth and contain products with international marketability. The company is also expected to channel increased marketing and R&D spending into specific products

Strong, leading market position in the Nordics

Plant-based, out-of-home and consumer health products are growth areas

in order to strengthen existing market positions and build new international ones. We
believe that some brands have this capability, which if successful, will improve brand
strength, diversification and operating performance in the longer-term.
Broad product diversification Orkla offers a wide range of products, which reduces its reliance on any single product.
We view product diversification as solid, as the company produces a huge amount of
non-durable consumer products and has more than 300 different brands. This reduces
the risk of significant profit or demand fluctuations, as confirmed historically and more
recently during the Covid-19 pandemic.
The company has also ventured into the European out-of-home market for pizzas, with
two large acquisitions. In addition to growth and potential synergies with other Orkla Food
business, this also diversifies the group geographically. We view the out-of-the home
pizza business as a relatively low cyclical business.
Solid customer and supplier
diversification
Orkla has a large base of around 25,000 suppliers, located close to its key markets and
globally. The risk of higher costs and the scarcity of raw materials and resources is
mitigated through a close cooperation with suppliers and sometimes the ability for an
inventory build-up in some areas. As regards Orkla's key customers, the company
derives more than 50% of its turnover from grocery chains. This concentration risk is well
known and is partly mitigated by long-lasting co-dependent relationships. We also note
positively that Orkla is taking advantage of recent changes in the grocery market to
increase its sales via new channels. Diversification is improving with new channels like
'out of home' (HORECA) and e-commerce growing larger relative to grocery.
Overall, we assess the distribution network as prudent and well established, consisting of
grocery chains, wholesalers and e-commerce within certain segments. In the next three
years, the company wants to double its revenues from 'digital and direct online sales'
from around 7% to around 15%.
Furthermore, Orkla's strong brands in a wide range of categories means that chain stores
are dependent on having its products to attract customers. This mitigates some of the
negative effects from lower sales channel diversification than international peers.
Stable operational performance Orkla's
profitability margins
(expressed in terms of EBITDA
margins)
have been
averaging around 14% in the last couple of years. Although the absolute margin
percentage is below the most profitable international peers, we favour the relative stable
group margins over time.
This year we have seen large increases in several raw materials prices (e.g. vegetable
oils, grains, meat, vegetables and dairy products), packaging and transport, which will
have a temporary negative effects on Orkla's costs, before they are being passed on to
the customers. Our assumption, based on historical track record, is that Orkla is generally
able to increase these prices based on its strong local market positions and brands,

helped further by high customer loyalty and lower price sensitivity.

Figure 4: Scope-adjusted EBITDA in NOK m (LHS) and margin development (RHS)

Figure 5: EBITDA margin by segment (FY 2020)

Source: Company reports, Scope estimates Source: Company reports, Scope estimates

Cost inflation and future price increases

Advertising and R&D expenses vary across products and brands

Going forward, we expect margins in 2022 to be slightly held back by the increased cost inflation, before improving towards the second half of the year as Orkla raises its prices. Moreover, a more streamlined organisation, increased synergies across business units and a continued focus on cost saving measures should contribute positively to operational performance.

Historically, Orkla has spent around 5% of revenues on advertising and R&D activities. With thousands of different products and brands, the level of investment varies greatly from product to product. The company's advertising footprint is predominately in the Nordics, via different platforms. However, Orkla's overall spending in this area slightly lags that of larger and more international competitors, and there have been some minor declines in certain market shares. While Orkla benefits from solid and high local market positions, this fairly low spending could affect its competitive position in the future. We therefore view positively the company's recent indications that there will be a renewed focus on advertising and R&D, which should increase for selected brands, e.g. Møller and Jordan, targeted for international growth.

Prudent financial policy and historically good financial flexibility

Financial risk profile

With the SaD/EBITDA ratio averaging around 1x in the last few years, Orkla's capital structure has been conservative, and the company has maintained good financial flexibility vs its maximum leverage target of 2.5x. Orkla's financial risk profile has also befitted from strong cash generation, high interest cover and more than sufficient liquidity.

In 2021, the company has intensified its expansion with larger than normal acquisitions. These significantly increased net debt levels from YE 2020 to Q3 2021. Acquisitions of companies totalled around NOK 6.9bn (enterprise value) and the main acquisitions was the purchase of 100% of the shares in NutraQ, 67.8% of the shares in Eastern Condiments and 75% of the shares in New York Pizza. In addition, expansion investments were also high, largely consisting of greater production capacity for plantbased products in both Orkla Foods and Orkla Food Ingredients, as well as investments made to raise production capacity in Central Europe.

As a result of all these investments in 2021, leverage has increased and is expected to end the year closer to 2x. This is still within the normalised leverage range of 1-2x which we apply for Orkla. Our adjustments to Orkla's financial figures include: i) the addition of half of the net pension liability in accordance with our methodology as the ratio of plan assets exceeds annual defined pension payments by more than six times; ii) the inclusion of the dividend received for Jotun in Scope-adjusted EBITDA, as we see it as a predictable and long-term investment.

Our adjustments to financial figures

Figure 6: Funds from operations (NOK m, LHS) and funds from operations/SaD (RHS) development

Figure 7: SaD (NOK m, LHS) and leverage ratio (RHS)

Note: SaEBITDA=Scope-adjusted EBITDA. Source: Scope estimates Source: Scope estimates

We expect growth rates and leverage to be higher than historical levels

We do not assume that any specific disposals will be made Our base case expects Orkla to achieve operational improvement compared to historical growth figures. We believe the company is well positioned to attain above market growth in its three prioritised growth areas: i) plant-based; ii) out-of-home; and iii) consumer health products.

Orkla also recently announced that sales of plant-based products are targeted to reach NOK 3bn in 2025 (from below NOK 1bn today). Following the recent pizza acquisitions, Orkla also aims to be one of Europe's leading companies for franchised pizza outlets. In consumer health, the goal is 50% growth in sales by 2025, equivalent to a sales turnover of NOK 7bn. We expect growth in all three areas to be achieved through a combination of organic growth and acquisitions.

Although our projections incorporate a certain amount of expansionary investment, we have not factored any major M&A activity into our base case. Nevertheless, we assume that Orkla's leverage in the medium term is likely to be higher than in its recent history up to 2020. We also assume that the company is firmly committed to not taking on too much debt, which also could result in divestments if they were to prove necessary or beneficial. Although our projections exclude divestments, we acknowledge that Orkla is open to selling down its interest in or listing some businesses should it prove advantageous to do so.

Figure 8: Scope adjusted EBITDA (NOK m, LHS) and interest cover (RHS) development

Figure 9: Scope-adjusted free operating cash flow (FOCF) on LHS (in NOK m) and SaFOCF/SaD (%) on RHS

Leverage expected to stay in the 1x-2x range

Given the assumptions above, we expect Scope-adjusted leverage of around 1x-2x in the medium term and a funds from operations/SaD ratio to average above 45%. We also expect interest cover to remain largely unchanged, and free cash flow cover to weaken but stay above 25%. These credit ratio expectations translate into an 'A' category financial risk rating according to the ranges defined in our Corporate Rating Methodology.

Orkla's main funding sources are bilateral loans from its relationship banks as well as bonds and commercial papers in the Norwegian bond market. Some of the company's funding strategy is to seize attractive opportunities when they arise, with available funding on competitive and non-restrictive terms. Thus, Orkla has actively used commercial paper in 2021 (given the attractive funding conditions), but always sufficiently backed by undrawn committed back-up lines.

Liquidity is adequate based on good access to bank and bond markets. As of Q3 2021, the company had NOK 9.7bn in cash and undrawn credit lines, well above reported shortterm debt of NOK 4.6bn. The fairly high portion of short-term debt at the moment is a result of the issuance of several commercial papers to finance recent acquisitions. We expect Orkla to gradually reduce this via refinancing and repayment from positive free operating cash flow.

Source: Company capital markets day 2021 Source: Company capital markets day 2021

NOK 9.8bn

NOK 1.8bn

Financial policy is sound and prudent and does not warrant a rating adjustment

Supplementary rating drivers

Financial policy

We make no adjustment for Orkla's financial policy, which we assess as conservative and prudent. The company has a long history of maintaining a conservative capital structure consistent with a strong investment grade profile. Further, Orkla aims to keep its net debt/EBITDA ratio below 2.5x and maintain a predicable dividend policy (50%-70% payout ratio).

In addition, the company's funding policy is oriented towards having high financial flexibility and keeping liquidity sufficient. The policy stipulates that cash and undrawn, committed credit lines should cover (by a sufficient margin) debt maturities and known capital needs over the next 12 months. This means that Orkla's credit facilities are normally refinanced one year before maturity and that short term interest-bearing debt is at all times covered by unutilised long-term credit facilities.

Ownership, structure and governance

Orkla is a public listed company and with a strong focus on corporate governance. As we see these factors as credit neural, they do not warrant a supplementary rating adjustment. We note however, that the company aims to be the leading sustainability player in its home markets. Orkla has set clear ESG quantifiable targets for 2025, which include reducing its own greenhouse gas emissions by 65% and making all the packaging it uses 100% recyclable.

Long-term and short-term debt ratings

The senior unsecured debt rating is in line with the issuer rating. Orkla ASA is also the bond-issuing entity. Bond documentation includes a negative pledge, pari passu and no financial covenants.

The short-term rating of S-1 is backed by adequate liquidity, strong banking relationships and Orkla's well-established capital market standing.

Publicly listed company with focus on ESG

Senior unsecured debt rating: A-

S-1 short-term debt rating

Scope Ratings GmbH

Headquarters Berlin

Lennéstraße 5 D-10785 Berlin

Phone +49 30 27891-0

Oslo Karenslyst allé 53 N-0279 Oslo

Phone +47 21 62 31 42

Frankfurt am Main

Neue Mainzer Straße 66-68 D-60311 Frankfurt am Main

Phone +49 69 66 77 389 0

Madrid

Paseo de la Castellana 141 E-28046 Madrid Phone +34 91 572 67 113

Paris

23 Boulevard des Capucines F-75002 Paris

Phone +33 6 62 89 35 12

Milan

Via Nino Bixio, 31 20129 Milano MI

Phone +39 02 30315 814

Scope Ratings UK Limited

52 Grosvenor Gardens London SW1W 0AU

Phone +44 20 7824 5180

[email protected] www.scoperatings.com

Disclaimer

© 2022 Scope SE & Co. KGaA and all its subsidiaries including Scope Ratings GmbH, Scope Ratings UK Limited, Scope Analysis GmbH, Scope Investor Services GmbH, and Scope ESG Analysis GmbH (collectively, Scope). All rights reserved. The information and data supporting Scope's ratings, rating reports, rating opinions and related research and credit opinions originate from sources Scope considers to be reliable and accurate. Scope does not, however, independently verify the reliability and accuracy of the information and data. Scope's ratings, rating reports, rating opinions, or related research and credit opinions are provided 'as is' without any representation or warranty of any kind. In no circumstance shall Scope or its directors, officers, employees and other representatives be liable to any party for any direct, indirect, incidental or other damages, expenses of any kind, or losses arising from any use of Scope's ratings, rating reports, rating opinions, related research or credit opinions. Ratings and other related credit opinions issued by Scope are, and have to be viewed by any party as, opinions on relative credit risk and not a statement of fact or recommendation to purchase, hold or sell securities. Past performance does not necessarily predict future results. Any report issued by Scope is not a prospectus or similar document related to a debt security or issuing entity. Scope issues credit ratings and related research and opinions with the understanding and expectation that parties using them will assess independently the suitability of each security for investment or transaction purposes. Scope's credit ratings address relative credit risk, they do not address other risks such as market, liquidity, legal, or volatility. The information and data included herein is protected by copyright and other laws. To reproduce, transmit, transfer, disseminate, translate, resell, or store for subsequent use for any such purpose the information and data contained herein, contact Scope Ratings GmbH at Lennéstraße 5 D-10785 Berlin.