Orient Bell Limited — Investor Presentation 2021

Jul 26, 2021

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BSE Limited National Stock Exchange of India Ltd. Corporate Relation Department Exchange Plaza, 1st Floor, New Trading Ring Plot No. C/1, G Block, Rotunga BuildingPhiroze Jeejeebhoy Towers Bandra-Kurla Complex, Dalal Street, Bandra (E) Mumbai - 400 001 Mumbai-400 051

OBL:HO:SEC:00: New Delhi : 26.07.2021

Stock Code - 530365 Stock Code: ORIENTBELL

SUB: INVESTOR PRESENTATION FOR THE QUARTER ENDED 30.06.2021.

Dear Sir/ Madam,

Please find enclosed herewith Investor Presentation of Orient Bell Ltd. highlighting the performance of the Company during the quarter ended on 30" June, 2021.

Kindly take the same on record.

Yours faithfully,

Yogesh Mendiratta Company Senremny SMe ~ Legal

Encl: as above

Orient Bell Limited

CORPORATE OFFICE: Iris House, 16 Business Centre, Nangal Raya, New Delhi - 110 046, India. Tel.: +91 114711 9100

REGD. OFFICE : 8 Industrial Area, Sikandrabad - 203 205 (U.P.) India. Tel.; +91 5735 222 203 / 222 / 424, +91 81910 04575 / 76, Fax: +91 5735 222 642

. E-mail:customercare@orientbell.com, Website: www.orientbell.com

CIN: L14101UP1977PLC021546

Quarterly Update Investor Presentation

Q1FY22

Disclaimer

This presentation may contain certain forward-looking statements relating to Orient Bell Ltd. and its future business, development and economic performance. These statements include descriptions regarding the intent, belief or current expectations of the Company, its subsidiaries and associates and their respective directors and officers with respect to the results of operations and financial condition of the Company, subsidiary or associate, as the case may be.

Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to (1) competitive pressures; (2) legislative and regulatory developments; (3) global, macroeconomic and political trends; (4) fluctuations in currency exchange rates and general financial market conditions; (5) delay or inability in obtaining approvals from authorities; (6) technical developments; (7) litigation; (8) adverse publicity and news coverage, which could cause actual development and results to differ materially from the statements made in this presentation.

Company assumes no obligation to update or alter forward-looking statements whether as a result of new information, future events or otherwise. Any forward-looking statements and projections made by third parties included in this presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

This presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this presentation. This presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this presentation is expressly excluded. This presentation and its contents are confidential and should not be distributed, published or reproduced, in whole or in part, or disclosed by recipients directly or indirectly to any other person.

OrientBell Limited - a leading manufacturer of tiles

Business Environment — Q1FY22

• Covid Resurgence in April impacted demand.
• Second Wave far more severe as numbers transitioned to names employees and business partners impacted either directly or indirectly.
• Partial/Full Curfew and/or Lockdowns imposed by States added complexity — production and cost decisions were no longer binary.
• Safety, Continuous Engagements with Business Partners and Employees, Cost Control and Cash Flow management — again took the center stage.
  • No respite to inflationary pressures on input costs front (primarily gas prices) during Q1.
  • Demand gaining traction post Unlock.

Q1FY22 — Revenue Development

Operational Highlights of QIFY22 ... 1 of 2

	QIFY22OperationalHighlightsofof 21
	Continuedto invest on the people front, 43 Joiningin Q1.1%t Ever Digital Sales Conference attended by 200+ employees across 19 locations.Strengthen L&D, 26 new modules addedto the e-learning platform.Tamil & Malayalam.Quick Look training sessions, including one each6inZero major accidents.
	Identifying and filling up profitable portfolio gaps — 800x2400Big Slab Size LaunchedinQ1IFY22.~135 new SKUs launchedQ1FY22, found increasing acceptance with CPs, and improvedinproduct availability.New Product Category Heads addedto the teamto strengthen the NPD drive.2MarketingensuredwideFront-lineincentives,Displayforcesalesefforts,Effortsdistribution.
BrandBuilding	Allocations towards Marketing Investments increased— from 1.6% of topline last year toQIFY222.2%in

Operational Highlights of QIUFY22 ... 2 of 2

Operational	QIUFY22Highlights2 of 2of
	Prices increased by 6% y-o-y and also sequentially by 2% to support margins.=QIFY22 overQIFY21Vitrified ratio improved from 40%43%tolastin#43%41%High Value Product (HVP) Mix alsolast year.vs.at"Influencer segments withnew OBTB's additionsBuilding focus on Architectduring&8"in existing OBTB refreshedQ1FY22, Total Countas on 30" June238; Displaysas well.-Ashwamedha#Project 3.0 — 68 CP's added/revived during Q1FY22.=»
	Production increased by 5X during QIFY22QIFY21— FG inventory on 30-June-21at theVs="same level31-Mar-21.asWhile temporary shutdowns were taken during Q1to re-align Production with Sales, most=»~100% Capacity Utilizationof the lines are operational now and runningat OBL.atUpdate on the On-Going Capex Projects=:MSMcompletedSikandrabadMF-2PhaseCapacity)withinFloorPlantofat(12=»timelines.MSMunderway andModernizationMP-1(additionalcapacity)Wallplant0.7ofis="to be completed by mid-FY22.expectedNew Capex Project ApprovedDebottleneckingMF-4 GVT Floor plantSikandrabadofat=":approvedCrores increasing capacity fromtotal capex <rs.Board26-July-21onby11-MSMMSMMSMCapacity) from Q1FY23.(additional 0.7to 4.03.3</rs.
#Ashwamedha— CP addition	project=[porientoel

Consolidated Abridged Income statement

	Quarter Ended
(Rs. Crore)	Q1 FY21	Q1 FY22	Y-o-Y
Revenue from Operations	42.7	86.7	102.9%
Other Income	0.3	0.7	140.0%
Operating Expenses	51.8	91.1	75.9%
EBITDA	$-8.8$	$-3.7$	57.7%
EBITDA Margin%	$-20.6%$	$-4.3%$	16.3%
Depreciation and Amortisation	5.0	4.6	$-7.5%$
EBIT	$-13.8$	$-8.4$	$-39.5%$
Interest and Financial Charges	1.7	1.2	$-33.7%$
Share of profit/(loss) of Associates	$-0.4$	$-0.1$	75.9%
Profit Before Tax(PBT)	$-15.9$	$-9.6$	39.7%
PBT Margin %	$-37.3%$	$-11.1%$	26.2%
Tax Expenses	$-4.5$	$-4.5$	$-1%$
Profit After Tax(PAT)	$-11.4$	$-5.1$	$-55.1%$
PAT Margin %	$-26.7%$	$-5.9%$	20.8%

• Covid resurgence impacted volume offtake in Q1FY22.
• ASP increased not only a y-o-y basis by 6% but also sequentially over Q4FY21 by 2% supporting sustenance of gross margins despite $\blacksquare$ increase in gas costs.
• Cash Fixed Costs optimized sequentially too however the larger medium to long term goals for Manufacturing, Marketing & People $\blacksquare$ front were not compromised for short term gains.

Debt Development Rs. Crore

Long Term External Debt mLong Term Related Party Debt ® Short Term Debt

OBL Continues " NET CASH POSITIVE" despite Covid resurgence

_gorientbell

tiles

Build Brand Awareness and Preference

Consumers today spend more time on their mobiles than on TV. Our brand-building approach is to meet consumers where they are with content that they can engage with.

NPD's: Granalt 800x2400

A convenient & affordable alternative to Granite & Marble slabs

Driving Excellence Across Functions

1st Runner-Up: Best Innovative Kaizen in Quality (Manufacturing Large)

Our CHRO Awarded by World HRD Congress as "HR Super Achiever"

Historical Financial performance

Historical consolidated profit & loss statement

consolidatedHistoricalprofit &	statementloss
Revenue from operation	571.1	492.3	502.5
Other Income	1.9	5.3	1.9
Cost of Goods Sold	256.7	236.3	238.9
Employee Benefit Expense	75.7	73.6	79.2
Other Expenses	201.8	156.4	149.2
Total Operating Expenses	534.1	466.2	467.3
EBITDA	39.0	31.3	37.0
EBITDA margin	6.8%	6.4%	7.4%
InterestDepreciation	8.716.5	8.120.6	5./20.6
Share of profit/(loss) of Associates	0.4	0.3	0.7
Exceptional Item	-	-	-
PBT	14.1	2.9	11.4
Tax Expenses (Credits)PAT	4.8	-4.2	3.8

Consolidated balance sheet

(Rs. Crores)	Mar'19	Mar'20	Mar'21
Share Capital	14.2	14.3	14.4
Reserves	218.3	225.3	234.9
Shareholders' Funds	232.6	239.6	249.3
Long Term Borrowings	45.1	33.4	24.4
Lease Liabilities		7.9	6.1
Other Long Term Financialliabilities	10.4	10.5	11.2
Deferred Tax Liabilities	27.2	22.0	21.3
Long Term Provisions	2.4	1.5	1.8
Total Non-Current Liabilities	85.1	75.2	64.8
Trade Payables	70.9	77.3	97.2
Lease Liabilities		2.2	1.9
Other Current Liabilities	26.6	19.4	20.2
Short Term Provisions	0.6	0.4	1.1
Short Term Borrowings	43.0	6.0
Total Current Liabilities	141.0	105.3	120.3
Total Liabilities	458.7	420.2	434.4

(Rs. Crores)	Mar'19	Mar'20	Mar'21
Fixed Assets incl. CWIP	239.8	225.5	201.1
Right-of-use assets		7.9	6.0
Non-Current Investments	6.7	7.0	7.6
Other Non Current Assets	4.1	4.0	6.0
Total Non-Current Assets	250.6	244.4	220.7
Inventories	85.5	80.6	60.2
Trade Receivables	116.2	86.9	92.6
Cash and Bank	3.5	3.0	51.0
Other Current Assets	2.9	5.3	9.9
Total Current Assets	208.1	175.8	213.7
Total Assets	458.7	420.2	434.4

Thank You

Orient Bell Limited

Mr. Himanshu Jindal — CFO

Mr. Ashish Kapur — AGM Treasury, Investor Relations & Corporate Finance

+91-11-4711-9100 (B)

investor @orientbell.com

Pareto Capital (Investor Relations)

Ms. Pooja Dokania pooja.dokania@paretocapital.in

Mr. Rishav Das rishav.das@ paretocapital.in PA R = T G