Orient Bell Limited — Earnings Release 2021

Jan 28, 2021

orientbell tiles

OBL:1-10:SEC:OO:

New Delhi 28.o-J .2021

BSE Limited Corporate Relation Department 1st Floor, New Trading Ring Rotunga Building, Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001

National Stock Exchange of India Ltd. Exchange Plaza, Plot No. C/1, G Block, Bandra-Kurla Complex, Bandra (E) Mumbai-400 051

Stock Code: ORIENTBELL

Stock Code - 530365

Sub: Media release

Dear Sir/Madam,

Please note that, today i.e on 28th January, 2021, the company has made ^a media release on the Unaudited financial results for the quarter and nine months ended 31st December, 2020. In terms of Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed ^a copy of the same for your perusal and records.

Yours faithfully, for Orient Bell Limited

?\Lt. f?J Yo?Vi1 ?endir?tta/ Company SecretarysrHead -Legal

Orient Bell Limited

CORPORATE OFFICE, Iris House. ¹⁶ Business Centre. Nangal Raya. New Delhi -110 046. India. Tel., +911147119100 REGD. OFFICE, 8 Industrial Area, Sikandrabad - 203 205 (U.P.) India. Tel., +91 5735 222 203 I 222 I 424, +91 81910 04575 I 76, fax, +915735222 642 E-mail,customercare@orientbell.com. Website, www.orientbell.com

CIN, L14101UP1977PLC021546

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^l Media Release

·Orient Bell Limited grows by +21 °/o in Q3

Invests to add +0.7 MSM p.a. capacity at Sikandrabad

New Delhi, 28'h January 2021: Orient Bell Limited (BSE: 530365; NSE: ORIENTBELL),hereinafter referred to as OBL, ^a leading manufacturer of ceramic and vitrified tiles with ^a capacity of -30 million square meters per annum, has reported results for quarter and nine month ended December 31, 2020.

Key Financial Highlights:

• ./ Topline growth +21 % y-o-y in Q3FY21 led by Channel Expansion, New Products, Displays & Digital tools
• ./ EBITDA margin improved further to ^l 0.7% in Q3FY2 ^l aided by higher vQl?m?.s,lower fuel costs & cost control.
• ./ Excluding the impact of one-time adoption of IND AS 116" Lease Accounting" in Q3F-Y20, on ^a Lf-L basis EB/OTA margin improved by 4% - from 6.7% in Q3FY20 to ⁷ 0.7% in Q3FY21.
• ./ On ^a consolidated basis (including OB L's share of profit from Associates), PAT for Q3.FY21 at Rs. 7.5 Crores vs Rs. 0.7 Crore in Q3FY20 .
• ./ Strong focus on working capital management continues Cash Conversion Cycle reduced to 13 days on 31-Dec-2020 from 53 days on 31-Mar-2020 .
• ./ Net debt below ZERO at Rs (-) 2.5 crore as on 31 '1 December 2020

Consolidated Financial highlights:

				(Rs in Crores)
Consolidated	Q3FY21	Q3FY20	YoY	9MFY21	9MFY20	YoY
Operating income	146.9	121.5	20.9%	319.6	364.5	-12.3%
EBITDA	15.7	9.6 ,	63.5%	17.5	24.3	-27.9%
% EBITDA	70.7%	7.9%	2.8%	5.5%	6.7%	-1.2%
Reported PAT	7.5	0.7	931.0%	-0.6	2.0	l % -129.
PAT%	5.1%	0.6%	4.5%	-0.2%	0.5%	-0.7%

Orient Bell Limited

0 TE OFFICE, Iris House. 16 Business Centre, Nangal Raya. New Delhi - 110 046, India. Tel., +9111 4711 9100

??_.vstrial Area, Sikandrabad - 203 205 (U.P.) India. Tel., +915735222 203 ^I 222 ^I 424. +91 81910 04575 I 76, Fax, +915735222 642

E-mail,customercare@orientbell.com, Website, www.orientbell.com CIN, L14101UP1977PLC021546 V

Operational highlights:

• ./ 29 Orientbell Tile Boutiques (OBTBs) added during Q3FY21, total number of active OBTB's as on 31-Dec-20 increased to 217
• ./ Marketing investments increased further during Q3FY21 : +2% of topline (-1 .8X of Q2FY21 spend)
• ./ Revenue from vitrified tiles too improved to 41 % vs. 40% LY
• ./ Innovative Social media campaigns with high reach #KaroRishtonKoRenovate AND #ByeBye2020 (https://www.youtube.com/wgtch?v=YODVWuKqeDY) (https://www.youtube.com Iwatch?v=cwkziNFb Ras )
• ./ More then 350 SKUs launched YTDFY2 l across existing & New Product categories.

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Invests in modernizing Sikandrabad Wall Tile plant adding capacity of +0.7 MSM ?

OBL's Board has approved modernization of an existing wall tile plant at Sikandrabad (Bulandshahr district, UP). The current capacity of this plant is 2. 1 MSM p.o. and post modernization the capacity will increase to 2.8 MSM p.o, The modernization will also reduce fuel consumption.

The modernization will involve ^a capex of under Rs. 1 0 Crores and the process will be completed by mid FY22.

"We continue to witness growing demand across oil our key markets. The renewed focus on home improvement and oroiec! completion is driving consumption. We expect further improvement in construction activities aided by softer home loon rotes and government policies.

Our investments in Channel Expansion, Branding and New Products over the lost 2 years l'Yns strengthened our competitiveness to meet this demand.

To cater to the growing demand, we restarted operations of the floor plant (MF-2, at Sikondrabod) in Dec-20 and ore now coming up with ^a second cop'exfor the Wall plant (MP-1 ).

The CAPEX will be financed from internal cash accruals." Aditya Gupta, CEO, Orientbell Tiles commented on the occasion.

Orient Bell Limited

CORPORATE OFFICE, Iris House. 16 Business Centre. Nangal Raya. New Delhi - 110 046. India. Tel., +9111 4711 9100 REGO. OFFICE, 8 Industrial Area. Sikandrabad - 203 205 (U.P.) India. Tel., +915735222 203 I 222 I 424. +91 81910 04575 I 76. Fax, +915735222 642 E-moil,customercare@orientbell.com. Website, www.orientbell.com

CIN, L14101UP1977PLC021546

About Orient Bell Ltd: Prientbell Tile1sis ^a leading brand and manufacturer of ceramic & vitrified tiles with over ⁴ decades of serving customers across India. The company has an annual capacity of 30 mn. sq. meters, distributed across 3 plonts, Sikandrabad, Hoskote and Dora and 2 trading JVs in Morbi. The company is ISO 9001 , ISO 1 4001 and OHSAS ¹ 800 certified with Zero Waste facilities. With over 3,000+ designs and having ^a strong distribution channel of 2000+ channel partners, the company has ^a growing presence across major markets in India.

For more details please visit: www.orientbell.com

Safe Harbor: Certain statements made in the document may be forward-looking statements. Such forwardlooking statements are subiec! lo certain risks and uncertainties like government actions, economic developments, technological risks, and many other factors that could cause our actual results lo differ materially from those contemplated by the relevant forward-looking statements. Orient Be// Ltd will not be in any way responsible for any action taken based on such statements and undertakes no obligation lo publicly update these forward-looking statements lo reflect subsequent events or circumstances.

For further information, please contact:

Orient Bell limited

Mr. Himanshu Jindal - CFO Mr. Ashish Kapur - AGM Treasury, Investor Relations & Corporate Finance +91-11-4711-9100 (B) investor@orientbell.com www.orientbelI.com

Pareto Capital (Investor Relations)

Ms. Pooja Dokania - Co Founder & CEO pooja.dokania@paretocapital.in Mr. Rishav Das rishav.das@paretocapital.in

Orient Bell Limited

CORPORATE OFFICE, Iris House, ¹⁶ Business Centre. Nongal Raya. New Delhi -110 046. India. Tel., +911147119100

REGD. OFFICE, 8 Industrial Area. Sikandrabad - 203 205 (U.P.) India. Tel., +915735222 203 I 222 I 424. +9181910 04575 I 76. Fax, +91 5735 222 642

E-mail,customercare@orientbell.com. Website, www.orientbell.com

CIN, L14101UP1977PLC021546