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OnMobile Global Ltd. M&A Activity 2018

Oct 11, 2018

62296_rns_2018-10-11_9861c600-67c3-45e1-95ab-a0f8a306a125.pdf

M&A Activity

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onmobile

ON MOBILE GLOBAL LIMITED, Tower #1, 94/1 C & 94/2, Veerasandra Village, Attibele Hobli, Anekal Taluk, Electronic City Phase-1, B,mgi oro - 560100, Y.arnutul(01 India

P: +91 80 4009 6000 IF: +91 80 4009 6009 CIN - L64202KA2000PLC027860 Email - [email protected]

www .onmobile.com

October 11, 2018

To, The Secretary BSE Limited Phiroze Jeejeebhoy Towers Dalal Street, Fort Mumbai-400 00 I BSE Symbol: 532944

The Secretary National Stock Exchange of India Limited Sandra Kurla Complex Sandra East Mumbai - 400 051 NSE Symbol : ONMOBILE

Dear Sir/Madam,

Sub: Intimation under Regulation 30 of the Securities Exchange Board of India (Listing Obligations and Disclosures Requirements) Regulations, 2015

Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosures Requirements) Regulations, 2015, we hereby inform you that On Mobile Europe BY, subsidiary of OnMobile Global Limited ('the Company') has entered into an agreement today i.e. October 11, 2018 for acquisition of 100% shares of App land AB. The disclosure for the proposed acquisition is enclosed as Annexure A.

In this regard, the Company propose to issue a press release and same has been enclosed as Annexure B.

Please take the above on record.

Thanking you,

Yours sincerely, For OnMobile Global Limited P. V. V araprasad Company Secretary

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Encl: a/a

AnnexureA

Disclosure fr the ro osed l!Cqui�i�ion 100�/o shares of Applaud

I.
2.
.
..
Name of the target entity, details in brief such as
size, turover etc.
Whether the acquisition would fll within related
party transaction(s) and whether the promoter/
promoter group/ group companies have any
interest in the entity being acquired? If yes,
nature of interest and details thereof and whether
the same is done at "arm's length"?
Industry to which the entity being acquired
belongs
I.
2.
.
..
Name of the target entity, details in brief such as
size, turover etc.
Whether the acquisition would fll within related
party transaction(s) and whether the promoter/
promoter group/ group companies have any
interest in the entity being acquired? If yes,
nature of interest and details thereof and whether
the same is done at "arm's length"?
Industry to which the entity being acquired
belongs
I.
2.
.
..
Name of the target entity, details in brief such as
size, turover etc.
Whether the acquisition would fll within related
party transaction(s) and whether the promoter/
promoter group/ group companies have any
interest in the entity being acquired? If yes,
nature of interest and details thereof and whether
the same is done at "arm's length"?
Industry to which the entity being acquired
belongs
Name: Appland AB
Size: Capital of SEK 110, 622
No
Mobile Entertainment with special fcus on
Game wrapper technology.
4.
Objects and efects of acquisition (including but
not limited to, disclosure of reasons fr
acquisition of target entity, if its business is
outside the main line of business of the listed
entit)
To expand business operations of OnMobile
group into Mobile games subscription
market.
5. Brief details of any govermental or regulatory
approvals required for the acquisition
Nil.
6. Indicative time period fr completion of the
acquisition
Immediate / I day
7. Nature of consideration - whether cash
consideration or share swap and details of the
same
Cash consideration
8. Cost of acquisition or the price at which the
Not exceeding USD 15 Million in two or
shares are acquired
more tranches including an earn out portion
9. Percentage of shareholding_I_control acquired and
I 00% Shareholding consisting of 110,622
_I_or number of shares acquired
shares of SEK 1/- each
I 0. Brief background about the entity acquired in
terms of products/line of business acquired, date
of incorporation, history of last 3 years turover,
country in which the acquired entity has presence
and any other signifcant infrmation (in brief)
Products/line of business
Appland developed game wrapper

technology allowing commercialization of
All You Can Eat games clubs with monthly
subscription - "Netfix fr games/Apps".
80+ live games clubs deployed through
VAS partners and Mobile Network
Operators in over 35 countries in all
continents.
Date of incorporation:July 18, 2013
Country of presence: Sweden

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Annexure B

OnMobile Global Limited acquires Appland AB

Bengaluru, October 11th, 2018: OnMobile Global Limited, a global leader in mobile entertainment, today announced it has signed a definitive agreement to acquire Appland AB, one of the world’s most popular games and kids App Clubs subscription services.

This acquisition reflects the increasing importance of OnMobile's strategy to become a leader in the fast-growing mobile games market and expands its games footprint to all continents. OnMobile also announced that Jonatan Redvik, CEO and Founder of Appland, will take up the Vice-President role of its newly-formed Games Subscription Business Unit (GSBU) and Appland’s CTO Henrik Lewander would assume the role of CTO of GSBU.

Appland AB is a pioneer in cloud-based mobile distribution and monetization company headquartered in Gothenburg, Sweden. Appland today provides premium games and kids apps as a white-labeled subscription service to more than 80 carriers in over 40 countries. It also offers white-label App stores with curated international and local content. Appland was founded in 2011 and provides its cloud-based app-distribution, subscription and monetization services to several well-known telecom operators and global corporates across the world, such as Reliance Jio, Ericsson and Ooredoo.

"We are very excited about this strategic acquisition. The combination of OnMobile and Appland will provide immediate business value and innovation to our customers. Our roadmap is to roll out over 100 games clubs by the end of this financial year, increase subscriptions and boost revenues through joint marketing effort with our operators and distribution partners.” said François-Charles Sirois, Chairman & CEO of OnMobile

“OnMobile’s global presence, experience, and product portfolio, coupled with Appland’s flexible cloud-based software platform capabilities, will help us to create the future of mobile entertainment," said Jonatan Redvik, CEO and Founder of Appland.

About OnMobile:

OnMobile [NSE India: ONMOBILE] [BSE Ltd: 532944], headquartered in Bangalore, India, and with offices in all regions of the world, delivers over 575 million music plays daily to mobile customers worldwide. Based on current deployments, OnMobile has an addressable base of more than 1.5 billion mobile users across several geographies.

About Appland:

Appland makes it possible for consumers in Indonesia, Mexico, Oman, USA, Iran, El Salvador, Malaysia, Jordan, Iraq, Bangladesh, Panama, Myanmar, Cambodia, Egypt and many more countries, to play the world s best games, use playful kids apps, be entertained and experience great apps.

Understanding how to distribute apps and generate revenue is hard. Appland helps its customers with a platform, content licenses, management and experienced advice so they can launch an App Store / Subscription Club anywhere in the world. Appland is proud to have installed 1st solutions on over 10 million devices in more than 200 countries.

Elevera Advisers AB (eleveraadvisers.com) acted as Appland AB’s exclusive financial advisor for the transaction.

For further information, please visit www.onmobile.com

Media Contact:

[email protected]