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OMG GROUP LIMITED — Investor Presentation 2021
Jun 7, 2021
65496_rns_2021-06-07_acd79c3c-76c3-49dc-8af8-350ec8ea1e96.pdf
Investor Presentation
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June 2021
Investor Presentation
www.forbiddenfoods.com.au
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Investor Presentation | June 2021
Our Business Proposition Create healthy and nutritious products that engage, delight and inspire health-conscious consumers Premium Australian food producer focused on global super-trends of health, baby and plant-based diets 100% Australian ingredients used to make healthy and nutritious food for young families Local and Sustainable paddock to pouch philosophy Strong focus on product and brand innovation to ensure we evolve with our millennial and young family demographic Focus on E-commerce and modern retail methods to ensure premium margins for our premium products Targeting growth into Asian baby food and early childhood markets $ Well funded with a net cash position of $1.7m at the end of Q3 FY21
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Investor Presentation | June 2021
Our Brands
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Infant & Toddler Health & Nutrition
FUNCH products help children love, enjoy and discover food, and empower parents to feel satisfied! Range includes Australian Made Baby Puree & Cereals and Family Snacking range of mixes. www.FUNCH.com.au
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Plant-Based Health Foods
Sensory Mill provides the very best of plant-based foods – from exotic, weird and wonderful ingredients through to mixes and healthy beverages. www.SensoryMill.com.au
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Investor Presentation | June 2021
Our Key Strategic Drivers
01 Leverage the Macro trends of health food and plant-based diets
Strong demand for quality Australian products that utilise best in class produce and provide healthy and nutritional options for young families and millennial consumers
02[Deliver innovation that excites]
We ensure our brands are fresh and exciting and are specifically designed for our target markets
03 Build a world-class E-commerce offering
We have created modern sales & distribution platforms (e-commerce, non-traditional retail, etc) to ensure our product offering matches how our target market purchase their products and we achieve strong margins
04 Enter China & South-East Asia Australia has a leading position in the Asian infant food and formula market. Forbidden Foods is working with local partners to position FUNCH as a strong food and lifestyle brand targeting early childhood and young families
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Investor Presentation | June 2021
01: Strong Macro Trends
Forbidden Foods is leveraged to the macro trends of healthier eating, baby food demand and plant-based foods
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Global Baby Food
Macro Drivers
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Large Addressable Global Market (2020)~US$214 billion[1]
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Growing at 5.4% pa (vs total food market growing at 2% pa)[1]
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Increasing demand for natural and organic products
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New three-child policy in China expected to substantially grow addressable market size
FFF Market Position
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All of our baby food products are natural & plant-based
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100% Australian Ingredients and Manufacturing
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Product range suitable for babies through to toddlers
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FUNCH a next generation millennial focused baby/family brand
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Plant-Based Foods
Macro Drivers
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Rapidly Growing Global Market (2019) ~US$20 billion[2]
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Growing at 11% pa (vs total food market growing at 2% pa)[3]
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Approx. 10% of Australian’s have a plant-based diet
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China encouraged 50% meat consumption reduction for entire population
FFF Market Position
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100% plant-based ranges
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Innovating within plant-based products (i.e. edible oils)
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Offers wider plant-based range online
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Scope to enter plant-based protein space
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- Statista 2020 – www/statista.com/outlook/40120000/100/baby-foods/worldwide 2. Verified market Research – www.verifiedmarketresearch.com/product/plant-based-protein-market/ 3. SPINS – Reference in William Blair, Food for Thought Report 2019
Investor Presentation | June 2021
02: Innovation That Excites
Passionate about quality and innovation and aim to provide products to enjoy over a lifetime
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Focused infant and toddler products that align with millennial consumer requirements and demands that existing, mature brands can’t match
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E-commerce and Export focus allows for low inventory/working capital and rapid product development
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Authentic Australian products and sustainable supply chain integrity
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Innovative products, packaging and marketing to ensure our products remain new and fresh with consumers
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Sensory Mill will utilise its experience in plant-based ingredients to formulate innovative plant-based products including alternative meats
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Paddock to Pouch
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COVID-19 pandemic has resulted in more consumers wanting information about the origin of products and safe handling of products along the supply chain.
Forbidden Foods is working towards having a more transparent supply chain with its consumers. This will be achieved through showcasing the origin of ingredients through digital content creation on our website and marketing materials.
FUNCH held a Paddock-To-Pouch showcase event that was livestreamed to 40,000 international viewers.
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Investor Presentation | June 2021
03: E-commerce Strategy
Forbidden Foods values the importance of owning the relationship with its customer
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Australians spent $44.18 billion on online retail in 2020[1]
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Ecommerce accounts for 12.6% of total retail trade[1]
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FFF will focus on e-commerce distribution with in-store ranging supporting brand credibility in market
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Ownership of our customers allows FFF to better understand our consumers purchasing patterns, product demand, basket size & volume
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Knowing our customer allows FFF to drive product innovation to meet demand
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Premium product marketing direct to consumer enables greater ownership of product profitability
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E-commerce allows rapid roll out into new markets, and our websites have been designed to launch seamlessly in new countries
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Our e-commerce platform has been optimised to maximise conversion rates through online acquisition programs. Back-end infrastructure has been
developed to ensure the website has the capability to launch seamlessly into additional international markets.
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- NAB Online Retail sales Index – Feb 2021
Investor Presentation | June 2021
04: Asian Growth Model
Forbidden Foods has a clear strategy to successfully roll out its FUNCH brand in China & South-East Asia to tap into Australia’s position as a reputable supplier of quality baby food products
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Brand credibility in Australia, via presence with retailers such as Baby Bunting and Pharmacy Alliance positions FUNCH as a reputable brand with 100% Australian ingredients
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Local ranging into 1000+ retail stores, including Australian supermarkets, pharmacy stores and baby stores
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Work with distribution partners in Asia to drive brand growth and scalable volumes
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Yaru Ventures – China and South-East Asia marketing specialists to manage the entry into Asia
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Initial B2B export orders of FUNCH baby foods have been sent to Malaysia, Vietnam, China and Philippines for local trials. Repeat orders received from a number of these parties and advanced discussions to formalise distribution agreements in progress to scale in FY22
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Tmall ChinaLaunch
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Tmall Global is Asia’s largest online shopping platform
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US$89bn in revenue in 2020
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Allows influencers to share products and review to drive demand
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Initial Funch uptake strong with +$25k per month of revenue
Investor Presentation | June 2021
Financial Performance
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Q3 - FY21 Highlights Forbidden Store Reach with the Health via Partners 4500+ 500+ Tmall since Tmall Orders 500+ Retail Sales Growth 25% Up Cash Receipts 13% Up Cash & Cash Equivalents $1.74m
Forbidden Foods has grown its store reach from 3500+ stores to 4500+ stores with the added customers of Sigma Health Care (Pharmacy) & Baby Bunting (Specialty Retail).
500+ Tmall Orders fulfilled in China since launch. Compound monthly growth rate of 273%.
Retail and E-commerce revenue increased 25% quarter on quarter.
Cash receipts from customers of $1.07 million in Q3 FY21. Cash and cash equivalents at end of Q3 FY21 was $1.74 million.
Investor Presentation | June 2021
Revenue By Channel
Retail & E-commerce
Forbidden Foods has been improving its branded retail and E-commerce business with sales increasing in Q3 by 25%.
Foodservice
COVID-19 has continued to impact foodservice, attributed to lower business confidence in the restaurant 1 industry.
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$1,250k
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$1,000k
$750k
$500k
+25%
+11%
$250k
$0k
Q1 _ Q2 _ Q3
FY21 FY21 FY21
- RETAIL & ECOM - FOODSERVICE
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$1,000k
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Investor Presentation | June 2021
- Australian Bureau of Statistics - Business Conditions & Sentiments, 2021
Outlook
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Delivering growth to drive returns
Continue E-commerce Own our customer Product Range Plant Based Offering momentum Understand our Build a robust pipeline of Formulate innovative new SKU's that fits plant-based products Enhance fulfillment customer so we can offer a rich brand within the brands’ vision including alternative meats capabilities, drive brand experience and drive credibility and increase basket size of our customers loyalty Store rollouts Upside in Asia Drive our margin Drive shareholder returns Drive product and brand Expand our rollout of Maintain and grow our Invest in brand & product credibility by secured FUNCH brand in China & market leading Gross development, driving the growth local ranging into 1000+ South-East Asia with key Profit product margins of FUNCH and Sensory Mill as stores, including relationships and partners via scaling exports, online leading brands in the rapidly pharmacies and baby sales and new product growing global baby food and stores ranges plant-based sectors
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Investor Presentation | June 2021
Appendix
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Forbidden Foods Snapshot
| Corporate Overview | Corporate Overview |
|---|---|
| ASX Code | FFF |
| Market Cap (at $0.16 per share) | $12m |
| Shares on issue | 75m |
| Cash at bank | $1.74 million1 |
| Working capital facility | $949k |
| Major Shareholders | |
| Board & Management | 28.8% |
| Other | 71.2% |
FFF Board and Management
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Jarrod Milani Sam Fraser Chief Operating Chief Financial Officer Officer/Executive Director
Marcus Brown Chief Executive Officer/Managing Director
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Mark Hardgrave Non-Executive Chairman
Colleen Lockwood Non-Executive Director
Adam Soffer Company Secretary
1.As at 31 March 2021
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Investor Presentation | June 2021
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Our Journey Since IPO
Initial Public Offering
August 31st, 2020 Forbidden Foods Limited lists on ASX, raising $6m via IPO. 30 million shares at $0.20
FUNCH & Sensory Mill ranged with Foodworks/AUR October 19th, 2020
20 SKU's accepted into Foodworks/AUR 500 store network
FUNCH Baby Foods ranged in Baby Bunting
December 3rd, 2020 The full range of 7 Funch Baby Foods SKU's ranged in all 58 stores nationally
FUNCH ranged with Pharmacy Alliance
February 2nd, 2021
The full range of FUNCH baby food gained ranging acceptance into Pharmacy Alliance member stores. Distributed via Sigma Health care.
Flagship Tmall Store launched in China
February 2nd, 2021 In collaboration with Alibaba FUNCH launched its baby foods on a flagship T-mall store exposing it to 881 million monthly users
FUNCH launches plant-based edible baby oils May 21st, 2021
Launched in Australia and China, the 100% Australian plant-based edible oil range targets the emerging Baby Food seasoning category.
Investor Presentation | June 2021
Disclaimer This presentation dated 8 June 2021 provides additional comment on the Quarterly Report for the 3 months ended 31 March 2021 of Forbidden Foods Limited (the “Company” or “Forbidden Foods”) and accompanying information released to the market on the same date. As such, it should be read in conjunction with the explanations and views in those documents.
This presentation is provided for general information purposes only. The information contained in this presentation is not intended to be relied upon as advice to investors and does not take into account the investment objectives, financial situation or needs of any particular investor. Investors should assess their own individual financial circumstances and consider talking to a financial adviser or consultant before making any investment decision.
This presentation is not a prospectus, investment statement or disclosure document, or an offer of shares for subscription, or sale, in any jurisdiction.
Certain statements in this presentation constitute forward looking statements. Such forward looking statements involve known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the control of the Company and which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements.
While all reasonable care has been taken in relation to the preparation of this presentation, none of the Company, its subsidiaries, or their respective directors, officers, employees, contractors or agents accepts responsibility for any loss or damage resulting from the use of or reliance on this presentation by any person.
Past performance is not indicative of future performance and no guarantee of future returns is implied or given. Some of the information in this presentation is based on unaudited financial data which may be subject to change.
All values are expressed in Australian currency unless otherwise stated.
All intellectual property, proprietary and other rights and interests in this presentation are owned by the Company
This presentation has been approved for release by the Board of Forbidden Foods
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Investor Presentation | June 2021
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Thank You
www.forbiddenfoods.com.au
Craig Sainsbury Investor & Media Enquiries [email protected]
Marcus Brown Chief Executive Officer [email protected]
Melbourne
16/663 Victoria St, Abbotsford VIC 3067
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Investor Presentation | June 2021