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OMG GROUP LIMITED — Interim / Quarterly Report 2021
Apr 29, 2021
65496_rns_2021-04-29_a782c300-07a8-4edf-9161-8c4ecd37582b.pdf
Interim / Quarterly Report
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APRIL 30, 2021
Q3 FY21 Investor Update
www.ForbiddenFoods.com.au
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Q3 FY21 Investor Update | 30/04/2021 /1
Disclaimer
This presentation dated 30 April 2021 provides additional comment on the Quarterly Report for the 3 months ended 31 March 2021 of Forbidden Foods Limited (the “Company” or “Forbidden Foods”) and accompanying information released to the market on the same date. As such, it should be read in conjunction with the explanations and views in those documents.
This presentation is provided for general information purposes only. The information contained in this presentation is not intended to be relied upon as advice to investors and does not take into account the investment objectives, financial situation or needs of any particular investor. Investors should assess their own individual financial circumstances and consider talking to a financial adviser or consultant before making any investment decision.
This presentation is not a prospectus, investment statement or disclosure document, or an offer of shares for subscription, or sale, in any jurisdiction.
Certain statements in this presentation constitute forward looking statements. Such forward looking statements involve known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the control of the Company and which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements.
While all reasonable care has been taken in relation to the preparation of this presentation, none of the Company, its subsidiaries, or their respective directors, officers, employees, contractors or agents accepts responsibility for any loss or damage resulting from the use of or reliance on this presentation by any person.
Past performance is not indicative of future performance and no guarantee of future returns is implied or given. Some of the information in this presentation is based on unaudited financial data which may be subject to change.
All values are expressed in Australian currency unless otherwise stated.
All intellectual property, proprietary and other rights and interests in this presentation are owned by the Company
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Our Strategy
Our Mission
To create healthy and nutritious products that engage, delight and inspire health conscious consumers, drive value for our stakeholders, and encapsulate our core values of innovation, authenticity, quality and sustainability.
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Our Vision
To feed the world with the world's best!
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Our Focus
Realising the potential in our brands through Releasing products our customers will love Offer a world-class customer experience with our brands Build a global supply chain to share our Australian origin story
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Our Brands
Forbidden Foods offers two key brands with broad appeal in fast growing global segments.
Infant & Toddler Health & Nutrition
FUNCH products help children love, enjoy and discover food, and empower parents to feel satisfied! Range includes Australian Made Baby Puree & Cereals and Family Snacking range of mixes. www.FUNCH.com.au
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Plant-Based Health Foods
Sensory Mill provides the very best of plant-based foods – from exotic, weird and wonderful ingredients through to mixes and healthy beverages. www.SensoryMill.com.au
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Our Journey Since IPO
Initial Public Offering
August 31st, 2020 Forbidden Foods Limited lists on ASX, raising $6m via IPO. 30 million shares at $0.20
FUNCH Baby Foods ranged in Baby Bunting
FUNCH & Sensory Mill ranged with Foodworks/AUR October 19th, 2020
20 SKU's accepted into Foodworks/AUR 500 store network
December 3rd, 2020
The full range of 7 Funch Baby Foods SKU's ranged in all 58 stores nationally
FUNCH ranged with Pharmacy Alliance
February 2nd, 2021
Flagship Tmall Store launched in China
February 2nd, 2021 In colloboration with Alibaba FUNCH launched its baby foods on a flagship T-mall store exposing it to 881 million monthly users
The full range of FUNCH baby food gained ranging acceptance into Pharmacy Alliance member stores. Distributed via Sigma Health care.
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Highlights Q3 - FY21
Forbidden Foods has grown its store
4500+ 500+ 25% Up 13% Up $1.74m
reach from 3500+ stores to 4500+ stores with the added customers of Sigma Health Care (Pharmacy) & Baby Bunting (Specialty Retail).
Store Reach via Partners Tmall Orders Retail Sales Growth Cash Receipts Cash & Cash Equivalents
500+ Tmall Orders fufilled in China since launch. Compound monthly growth rate of 273%.
Retail and E-commerce revenue increased 25% quarter on quarter.
Cash receipts from customers of $1.07 million in Q3 FY21.
Cash and cash equivalents at end of Q3 FY21 was $1.74 million.
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$1,250k
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Revenue By Channel
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$1,000k
-
Retail & E commerce
$750k
Forbidden Foods has been improving
-
its branded retail and E commerce
business with sales increasing in Q3 $500k
+25%
+11%
%.
by 25
Foodservice $250k
-
COVID 19 has continued to impact
foodservice with revenue decreasing in
Q3 by 13% attributed to lower business $0k
Q1 _ Q2 _ Q3
confidence in the restaurant industry. 1 FY21 FY21 FY21
- RETAIL & ECOM - FOODSERVICE
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- Australian Bureau of Statistics - Business Conditions & Sentiments, 2021
01
Enter China & South-East Asia
Our Key Strategies For FY21
02
Build a world-class E-commerce offering
03
Deliver innovation that is going to excite
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China& South-EastAsia Entry Strategy
Forbidden Foods has a clear strategy to successfully roll out its FUNCH brand in China & SouthEast Asia. The company has staged its market penetration strategy to ensure a smooth entry into the market while retaining its brand and product quality which assists in maintaining sustainable margins for the company.
COMPLETE COMPLETE COMPLETE IN PROGRESS Stage 1 Stage 2 Stage 3 Stage 4 Brand Credibility Product & Price Launch B2C Offering Establish B2B Credibility in Asia channels & partners FUNCH went through a brand refresh in 2020, Secured local ranging FUNCH launched a Now established online, establishing a reputable into 1000+ stores, flagship T-mall Global Forbidden Foods to seek online profile with an including Australian store in China providing best B2B partners in each emphasis on Australian supermarkets, pharmacy access to 881 million country. ingredients. stores and baby stores. monthly users in China.
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Highlight STAGE 3
T-Mall China Launch
Forbidden Foods partnered with Yaru Ventures (China & South-East Asia Marketing Specialists) to launch FUNCH onto T-Mall. The opportunity was to capture a share of the USD$89 billion in revenue derived from cross border E- commerce exports to China. The launch was supported through local influencers and key-opinion-leaders (KOLs).
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E-Commerce
Strategy
Forbidden Foods values the importance of owning the relationship with its customer so it can offer a richer brand experience to increase loyalty and stickiness.
COMPLETE
Stage1
Enhancing Fufillment Capabilities
New internal processes now capable of serving high-volume order fulfillment and customer queries.
COMPLETE
COMPLETE
Stage 2
Stage3
New Websites
Social Credibility
FUNCH recently signed FUNCH & Sensory Mill Jimmy & Tori Rees as 2021 have launched new brand ambassadors. They websites focused on currently have 500,000+ customer experience, followers on Instagram & conversion optimisation Tiktok. and technical infrastructure for stage 4.
IN PROGRESS
Stage4
FirstInternational Market
FUNCH will first trial opening up the range to an international market with local fufillment servicing that area.
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Highlight STAGE 3
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New Website Launch
Australians spent $44.18 billion on online retail in 2020, a level that is approximately 12.6% of the total retail trade estimate.[2]
FUNCH & Sensory Mill have modernised its offering to improve customer experience and optimise conversion rates through its online acquisition programs. Back end infrustructure was improved to not only appeal to Australian online consumers, but to ensure the website had the capability to launch seamlessly into additional international markets.
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- NAB Online Retail Sales Index - Feb 4, 2021
Innovation That Will Excite Strategy
Forbidden Foods is serious about quality and passionate about innovation. We consume the products we make and we will continue to expand the range and aim to lead the category in premium innovations and premium margins.
COMPLETE
Stage1
ProductPipeline
Building a robust pipeline of new SKU's that fits within the brands' vision, while providing premium margins to the business.
IN PROGRESS
Stage 2 Increase Transparency Aim to showcase the Australian farms that provide the raw materials that go into our products and provide transparency to the consumer for each step in the supply chain.
IN PROGRESS Stage 3 Expanding Baby Foods With a new website & distribution partners, FUNCH will follow up with additional products that provide a leading edge over its competitors.
IN PROGRESS
Stage 4 Expand Plant-Based Offering Sensory Mill will utilise its experience in plant-based ingredients to formulate innovative plant-based products including alternative meats.
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Highlight STAGE 2 Paddock-To-Pouch Showcase
COVID-19 pandemic has resulted in more consumers wanting information about the origin of products and safe handling of products along the supply chain.
Forbidden Foods is working towards having a more transparent supply chain with its consumers. This will be achieved through showcasing the origin of ingredients through content creation on our website and also marketing materials.
FUNCH held a Paddock-To-Pouch showcase with a number of international guests, customers and influencers with the goal of increasing transparency. The day highlighted the Australian manufacturers, farms and ingredients that make up the FUNCH baby foods. The event was live-streamed to 40,000 viewers on the day promoted by David Gulasi (pictured bottom right) who is a leading influencer internationally.
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Our Path to $20m Revenue and Beyond
Our Starting Point
50+ Products in our range Access to 4500+ stores
-
5 Countries Serviced via B2B
-
2 Countries Serviced via B2C 1 Cross-Border E-commerce Store
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Present Future
100+ Products in our range
Access to 10,000+ stores
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7 Countries Serviced via B2B
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- 4 Countries Serviced via B2C 4 Cross-Border E-commerce Stores
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Thank You
www.forbiddenfoods.com.au
Melbourne
16/663 Victoria St, Abbotsford VIC 3067
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