NU SKIN ENTERPRISES, INC. — Director's Dealing 2010

Sep 8, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NU SKIN ENTERPRISES INC (NUS)
CIK: 0001021561
Period of Report: 2010-09-03

Reporting Person: LUND STEVEN (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-09-03	Class A Common Stock	S	103310	$27.03	Disposed	1232590	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	100000	Indirect

Footnotes

F1: Sale pursuant to a 10b5-1 plan adopted by the Reporting Person.

F2: SJL NS-Holdings is a family limited liability company which is owned and controlled by the Reporting Person and his immediate family.

F3: This report should not be deemed an admission that the Reporting Person is the beneficial owner of such securities for purpose of Section 16 or for any other purpose.