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Regulatory Filings • Nov 19, 2024

Spenn loyalty currency launches in the Nordics

Spenn loyalty currency launches in the Nordics

Norwegian and Strawberry’s new digital loyalty currency, Spenn, has been launched in the Nordic market. Spenn will make it easier to earn and use points across loyalty programmes, beginning with flights and hotel stays.

Norwegian and Strawberry’s loyalty programmes are now using Spenn. The ambition is to create a loyalty currency that can be used across a wide range of well-known brands and partners in the Nordics. Norwegian Reward members will be able to earn and use Spenn on flights and hotel stays. Eventually, members will also be able to earn and use Spenn with several new partners.

“We’ve been looking forward to this day since we first announced our collaboration with Strawberry. We want to challenge established loyalty programmes with Spenn, by creating a loyalty currency that gives our members flexibility and choice beyond what is currently available in the market. Spenn will give all our, and Strawberry’s, members more and better experiences going forward,” said Geir Karlsen, CEO of Norwegian.

Starting today, members of both Norwegian and Strawberry’s loyalty programmes, about seven million members in total, can download the Spenn app. With a few simple steps, they can connect their existing Norwegian and Strawberry membership accounts and start earning and spending Spenn immediately. Norwegian Reward members will gain access to Spenn gradually throughout the launch day.

About Spenn and Norwegian Reward

Norwegian Reward members will earn Spenn on their flights from now on. Previously earned CashPoints will still be available for use with Norwegian and its partners as before. Those qualifying for Norwegian Reward benefits will keep these, but the “extra CashPoints” benefit will be replaced with an “extra Spenn” benefit. It is still possible to earn CashPoints with the Bank Norwegian card and a number of other Norwegian Reward partners.

Members can use Spenn to part-pay from launch. Just like with CashPoints, Spenn can be used on all Norwegian flights with seat availability with no minimum spend.

For further information, please contact:

Jesper M. Hatletveit, Investor Relations at Norwegian, Tel: +47 906 64 401

Fornebu, 19 November 2024

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