Norwegian Air Shuttle ASA

M&A Activity • Jun 27, 2023

Norwegian and Strawberry to establish joint company for loyalty programmes

Norwegian and Strawberry to establish joint company for loyalty programmes

Norwegian today announced that it will enter into a partnership with Strawberry (former Nordic Choice Hotels), which offers a wide range of leading hotels, restaurants and spas, including over 225 hotels across the Nordics. The companies will develop a stand-alone entity that will provide added value to the members of the companies’ respective loyalty programmes. The entity will be jointly held with Norwegian and Strawberry each retaining an equal ownership stake.

Additional parties will also be invited to join the partnership, further increasing the attractiveness for the companies’ customers, as well as those of other parties. Final closing of the transaction is expected to take place in the fourth quarter of 2023 and is subject to certain closing conditions.

The companies will hold a joint press conference with Strawberry owner and founder Petter Stordalen and Norwegian CEO Geir Karlsen at 10:00 CET at Amerikalinjen, Jernbanetorget 2 in Oslo.

For further information, please contact:

Jesper M. Hatletveit, Investor Relations at Norwegian Air Shuttle ASA Tel: +47 906 64 401

Norwegian Air Shuttle ASA

Fornebu, 27 June 2023

This information is considered to be inside information pursuant to the EU Market Abuse Regulation and is subject to the disclosure requirements pursuant to Section 5-12 the Norwegian Securities Trading Act. This stock exchange announcement was published by Jesper M. Hatletveit, VP Investor Relations at Norwegian Air Shuttle ASA, on 27 June 2023 at 08:30 CET.