North Media

Remuneration Information • Sep 4, 2012

4 September 2012
Company announcement no 17-12

Today, as part of the employment of an executive, the Board of Directors
resolved to grant this person share options, allowing for the acquisition of up
to 75,000 shares at DKK 5.00 nominal in North Media A/S.

The options are granted in continuation of and under the same principle as the
one referred to in Company announcement no 10-12 concerning the granting of
share options to the Company's Executive Board and other executives of the
Group. The options are granted in three tranches at an exercise price of DKK
21.12 per share.

Accordingly, North Media has granted share options allowing for the acquisition
of up to 1,485,000 shares in North Media A/S at DKK 5 per share. The share
options have been granted to a group of 22 employees in total.

At 4 September 2012, North Media A/S holds a total of 1,410,000 treasury
shares, or 7.03% of the share capital of North Media A/S.

Today, the Board of Directors has made arrangements with Carnegie Bank A/S to
manage the buy-back of 75,000 shares in North Media A/S with a view to hedging
all share options. In order to ensure that the buy-back is effected at arm’s
length, the Board of Directors has given Carnegie Bank A/S a discretionary
mandate to acquire treasury shares at market price on behalf of North Media
A/S. According to the mandate, Carnegie Bank A/S may make the buy-back directly
from shareholders or through NASDAQ OMX.

Following the buy-back, North Media A/S will hold a total of 1,485,000 treasury
shares, or 7.40% of the share capital of North Media A/S.

Share options are granted in accordance with the overall guidelines for
incentive programmes that were adopted at the Annual General Meeting held by
North Media A/S on 4 April 2008.

Referring to Part 12 of the Danish Companies Act, the Board of Directors was
given authorisation at the Company’s Annual General Meeting held on 23 April
2010 to acquire treasury shares. The acquisition of treasury shares is effected
accordingly.

Please contact Lars Nymann Andersen, CEO, or Kåre Wigh, CFO, at +45 39 57 70 00
for further information.

Yours faithfully
North Media A/S

Lars Nymann Andersen
Chief Executive Officer

This document is an unofficial translation of the Danish original. In the event
of any inconsistencies the Danish version shall apply.