North Media

Pre-Annual General Meeting Information • Mar 9, 2016

To shareholders listed in the register of shareholders

Søborg 9 March 2016

Notice convening the Annual General Meeting of North Media A/S

This is to convene the Annual General Meeting of North Media A/S, Central Business Registration number 66 59 01 19.

The Annual General Meeting will be held at:

Ingeniørforeningens Mødecenter A/S Kalvebod Brygge 31-33 DK-1780 Copenhagen V

Friday, 8 April 2016 at 3.00 p.m.

Pursuant to Article 8.2 of the Articles of Association, the agenda is a follows:

• 1. Presentation of management's commentary for the past year.
• 1. Presentation of the audited Annual Report and resolution to adopt the Annual Report.
• 1. Resolution to grant discharge to the members of the Board of Directors and the Executive Board.
• 1. Resolution on appropriation of profit or covering of loss according to the adopted Annual Report.
• 1. Proposals from the Board of Directors and any proposals from the shareholders. Proposals have not been received for consideration at the Annual General Meeting.
• 1. Election of members to the Board of Directors. The Board of Directors proposes re-election of the present Board: Richard Bunck, Peter Rasztar, Steen Gede and Ulrik Holsted-Sandgreen.

Information on the background and skills of the candidates running for re-election, can be found on page 108 and 109 of the Annual Report for 2015.

• 1. Appointment of auditors. The Board of Directors proposes that Deloitte Statsautoriseret Revisionspartnerselskab be re-appointed.
• 1. Any other business.

Majority requirement

Adoption of proposals under the agenda item 2-4 and item 6-7 requires that proposals be adopted by a simple majority vote, see Companies Act § 105.

Information about registration for and attending the Annual General Meeting

From Wednesday, 9 March 2016, the following information relating to the Annual General Meeting will be available at www.northmedia.dk.

• 1) This notice convening the meeting with the agenda for the Annual General Meeting and the complete proposals and the total number of shares and voting rights as at the date of the notice
• 2) The documents to be presented at the Annual General Meeting including the Annual Report 2015
• 3) Registration form, proxy form and postal vote form.

All documents may be downloaded from www.northmedia.dk.

If so requested in writing to North Media A/S, Gladsaxe Møllevej 28, 2860 Søborg, Attn: Investor relations or e-mail: investor@northmedia.dk, the above documents will also be sent by ordinary mail.

A shareholder's entitlement to attend and vote at the Annual General Meeting is determined on the basis of the shares held by the shareholder at the registration date one week prior to the Annual General Meeting. By Friday 1 April 2016, accordingly, the shareholder must be listed in the register of shareholders as a shareholder, or at this date have given due notice in this respect with a view to being added to the register of shareholders.

Shareholders are entitled to ask questions to the Board of Directors as well as Management during the Annual General Meeting. Please submit any questions to the agenda by email to investor@northmedia.dk.

You may request admission cards/give proxy to the Annual General Meeting electronically via the Investor Portal at www.northmedia.dk by using your account number and password/Nem-ID. You will receive an instant confirmation of your registration. You may also choose to download the forms from www.northmedia.dk, complete them and send them by mail. Irrespective of the medium used, your request/proxy must reach Computershare A/S by Monday 4 April 2016, at 11.59 p.m.

Prior to the date of the Annual General Meeting, the admission cards requested will be sent to the address registered in North Media A/S' register of shareholders.

Shareholders are entitled to vote by proxy and to attend the Annual General Meeting together with an advisor.

If you want to vote by mail you may do so electronically via the Investor Portal or by downloading the postal vote form from www.northmedia.dk. The form must be completed, dated and signed. Irrespective of the medium used, your postal vote must reach Computershare A/S by Thursday 7 April 2016, at 10.00 a.m. Please note that you cannot revoke a postal vote.

North Media A/S' total share capital is DKK 100,275,000 nominal and is divided into shares of a nominal value of DKK 5 each, each share entitling the holder to one vote.

Yours faithfully North Media A/S

Richard Bunck Chairman of the Board of Directors