North Media

Pre-Annual General Meeting Information • Feb 24, 2011

24 February 2011
Company announcement no. 01-11

This is to convene the Annual General Meeting of North Media A/S, Central
Business Registration no 66 59 01 19, regarding the financial year 2010.

The Annual General Meeting will be held at:

                   Ingeniørforeningens Mødecenter A/S


                          Kalvebod Brygge 31-33


                            1780 Copenhagen V


                   Friday, 25 March 2011 at 3.00 p.m.

Pursuant to Article 8.2 of the Articles of Association, the agenda is as
follows:

1. Presentation of Management's review for the past year.
2. Presentation of the audited Annual Report and resolution to adopt the
   Annual Report.
3. Resolution to grant discharge to the members of the Board of Directors and
   the Executive Board.
4. Resolution on appropriation of profit or covering of loss according to the
   adopted Annual Report.

5. Proposals from the Board of Directors and any proposals from the
   shareholders.
   Proposals have not been received for consideration at the Annual General
   Meeting.

6. Election of members to the Board of Directors.
   The Board of Directors proposes re-election of the present Board.
   Richard Bunck, Peter Rasztar, Steen Gede and Ulrik Holsted-Sandgreen.

7. Appointment of auditors.
   The Board of Directors proposes that Deloitte Statsautoriseret
   Revisionsaktieselskab be re-appointed.

8. Any other business.

Information about registering for and attending the Annual General Meeting:

According to the Financial Calendar for 2011 the Annual Report 2010 is expected
to be published on March 3 2011.

All documents related to the Annual General Meeting may be downloaded from our
website www.northmedia.dk.

If so requested in writing to the Company (North Media A/S, Gladsaxe Møllevej
28, 2860 Søborg, Attn: Investor relations or e-mail: investor@northmedia.dk),
the above documents will also be sent by ordinary post.

The Board of Directors has decided to use electronic communication between the
Company and its shareholders instead of sending or presenting documents as
hardcopies, see Articles 7.6 to 7.8 of the Articles of Association. All
shareholders are requested to pass on their electronic mail address (email
address) to the Company's registrar, Computershare A/S, via the shareholder
portal on the Company's website www.northmedia.dk. Together with the notice
convening the Annual General Meeting, all registered shareholders receive login
information for the shareholder portal.

A shareholder's entitlement to attend and vote at the Annual General Meeting is
determined on the basis of the shares held by the shareholder at the
registration date one week prior to the Annual General Meeting. Accordingly,
the shareholder must be registered as a shareholder no later than 18 March
2011.

Admission cards to the Annual General Meeting may be requested electronically
from the Company's website or by submitting the enclosed registration form. All
electronic requests and registration forms must reach Computershare A/S no
later than 21 March 2011, at 11.59 p.m. Prior to the date of the Annual General
Meeting, the admission cards requested will be sent to the address registered
in the Company's register of shareholders.

Shareholders are entitled to vote by proxy and to attend the Annual General
Meeting together with an advisor. The shareholder may also vote by mail. Upon
producing due identification, guardians, administrators and other legal
representatives may also obtain an admission card and exercise their voting
right or vote by mail in accordance with the rules above.

Any shareholder wanting to give proxy or vote by mail may do so electronically
via the shareholder portal or by using the proxy form sent to all registered
shareholders (also downloadable from the Company's website) which must be
completed, dated and signed. Irrespective of the medium used, any instrument of
proxy or postal vote must reach Computershare A/S by 21 March 2011, at 11.59
p.m. Please note that you cannot give proxy and vote by mail at the same time.

The Company's total share capital is DKK 100,275,000 nominal.

The Company's share capital is divided into shares of a nominal value of DKK 5
each, each share entitling the holder to one vote.

Yours faithfully

North Media A/S

Richard Bunck

Chairman of the Board of Directors