North Media

Governance Information • Mar 7, 2013

7 March 2013
Company announcement no 04-13

In its Annual Report for 2012, North Media A/S states that the recommendations
regarding takeover bids are not being followed as they are not deemed relevant,
considering the ownership structure of the Company with Richard Bunck,
principal shareholder, holding more than 50% of the share capital and the
voting rights through Baunegård ApS, a wholly owned and controlled holding
company.

The Company has been contacted by a shareholder, whose internal rules require
that companies in which the shareholder invests follow recommendations
regarding takeover bids. The shareholder has requested that the Board of
Directors reconsider this element of the recommendations. Given this, the Board
of Directors has today decided to follow the takeover bid recommendations from
now on, more specifically items 1.4.1 and 1.4.2 of Recommendations for
Corporate Governance as have been drawn up by the Danish Committee on Corporate
Governance.

Please refer to North Media A/S’ homepage, www.northmedia.dk/governance.cfm,
for an up-to-date and complete statement of how the Company deals with the
recommendations published by the Danish Committee on Corporate Governance.

Please contact CEO Lars Nymann Andersen or CFO Kåre Wigh, at +45 39 57 70 00,
for further information.

Yours faithfully
North Media A/S

Lars Nymann Andersen
Chief Executive Officer

Visit us at http://www.northmedia.dk