Norse Atlantic ASA appoints Eivind Roald as new President and CEO
Norse Atlantic ASA appoints Eivind Roald as new President and CEO
Arendal, 28. November 2025 - The Board of Directors of Norse Atlantic ASA has
appointed Eivind Roald as the Group's new President and Chief Executive Officer,
succeeding founder and CEO Bjørn Tore Larsen. Roald will assume the role with
immediate effect.
Eivind Roald brings more than 30 years of executive leadership experience across
aviation, technology, and commercial transformation. His background includes
serving as Managing Director of Hewlett-Packard, Executive Vice President and
Chief Commercial Officer at SAS, and CEO of QNTM Group.
Roald has extensive knowledge of the aviation industry and played a key role in
the commercial turnaround of SAS, where he was instrumental in repositioning the
company and strengthening its competitive performance.
In recent years, he has served as CEO of CRST Advisory, where he has advised
companies and senior executives in turnaround and commercial transformation with
focus on utilizing the power of AI and technology.
"I am grateful to the Board and to founder Bjørn Tore Larsen for the trust they
have placed in me. I look forward to continuing the exciting journey that has
already begun," says Eivind Roald. "Norse holds a unique position with a modern
fleet, an attractive product, and a balanced business model with long term
charters as well as attractive own scheduled flights."
Bjørn Tore Larsen, founder of Norse, expresses strong confidence in the
appointment:
"I am pleased to welcome such an experienced leader to continue the work we have
started at Norse. Anyone who has followed SAS' development knows the
extraordinary impact Eivind had as its Commercial Director. We have been
searching for someone who understands the aviation industry, knows how to
commercialize businesses, and brings technological insight-combined with the
ability to be a strong team-leader and builder. We found exactly that in Eivind
Roald."
Bjørn Tore Larsen intends to continue supporting the company and the new CEO
from an active role as the chairman of the board of Norse Atlantic ASA.
Under Larsen's leadership, Norse Atlantic Airways has grown into a global
challenger within affordable premium long-haul travel, operating one of the
world's most modern and fuel-efficient Dreamliner fleets. The company currently
flies between major European cities and destinations in the United States, South
Africa, and Asia.
For further inquiries, please contact:
Media contacts: Bård Nordhagen , [email protected]
This information is subject to disclosure requirements pursuant to section 5 -12
of the Norwegian Securities Trading Act.
About Norse Atlantic ASA. Norse Atlantic Airways is an airline committed to
offering affordable fares on direct, long-haul flights to popular destinations,
along with specialized charter and ACMI services for tailored travel needs, and
extensive cargo operations. Founded by CEO and major shareholder Bjørn Tore
Larsen in March 2021, Norse Atlantic operates a modern fleet of fuel-efficient
Boeing 787 Dreamliners, which seat 338 passengers and offer Premium and Economy
Class, serving a network of destinations across North America, Europe, Africa,
and Asia. The company's first flight took off from Oslo to New York on June 14,
2022, and have to date carried more than 4.3 million passengers. Norse has more
than 1,300 employees and revenue of USD 680 million in the 12 months ending 30
September 2025.