NorCom Information Technolgoy GmbH & Co. KGaA

Regulatory Filings • Apr 13, 2007

News Details

Corporate | 13 April 2007 12:19

NorCom Information Technology AG: Pioneering mobile TV applications

NorCom Information Technology AG / Miscellaneous

Release of a Corporate-announcement, transmitted by DGAP - a company of
EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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NorCom pioneering mobile TV applications with NCPower

Global unveiling of NorCom’s new product at NAB, the largest fair for media
technology

Munich, April 13, 2007 – NorCom will be unveiling a global innovation, an
integrated solution for live transmission via mobile TV, for the first time
at the National Association of Broadcasters 2007 (NAB), the largest media
technology fair, in Las Vegas, United States. NorCom’s NCPower production
system permits the creation and management of multimedia content as well as
backchannel integration (e.g. for viewer voting).

In this way, NCPower acts as a hub linking mobile communications users and
TV broadcasters, offering companies and consumers an entirely new dimension
in television. With its potential for the future, this technology is
suitable for transmission to mobile devices via future DVB-H and DMB
infrastructures.

Live and on demand as downloads

On show at NAB on April 16 – 19, 2007, the solution integrates for the
first time all components from production to playout right through to live
reception on the mobile telephone including interaction components for
consumers.

All shows produced using NCPower such as news and magazine shows are
available for downloading or via live streaming. Needless to say, it is
also possible to transmit normal TV programs to mobile telephones. In
addition, further information such as the latest traffic news or a news
ticker can be produced using NCPower and implemented via the same channel
on an on-demand basis.

Interactivity

NCPower already offers scope for interactivity, e.g. in the form of viewer
voting. The results of the vote can be accessed at all times on a real-time
basis using the NCPower production system. Looking ahead over the next five
years, advertising - alongside interaction income and general access fees -
will be one of the three main drivers for Mobile TV.

'Naturally enough, mobile TV is of enormous interest to both consumers and
companies. In particular, it is on a growth trajectory around the world
thanks to its accessibility, meaning that considerable market potential is
waiting to be tapped,' says Viggo Nordbakk, founder and CEO of NorCom AG.
'The standard debate on whether to go for DVB-H of DMB is of no relevance
for us as the mobile devices entering the market in the future will support
both standards,' he continues.

NorCom Information Technology AG (DE000525 0302)

NorCom AG is listed in Deutsche Börse AG’s General Standard.
NorCom AG’s current business model rests on three pillars:
Consulting - this entails a wide range of services including conventional
management consulting, business process analysis and efficiency enhancement
as well as network integration and security.

Software Projects – this includes the optimum integration of existing
applications in compliance with the highest possible security requirements
with the main focus on implementing consistent software architecture.

Media Products - this primarily comprises NCPower - a planning, production
and newsroom system for handling all multimedia content and including an
extensive archiving function. As well as this, NCPower features an
integrated research system for retrieving all the data required in a
newsroom.

NorCom Information Technology AG, Stefan-George-Ring 23, 81929 Munich
Stefanie Zimmermann – Investor Relations
Tel +49 – 89 – 93948-0
Fax +49 – 89 – 93948-111
mailto:aktie@norcom.de

DGAP 13.04.2007

Language: English
Issuer: NorCom Information Technology AG
Stefan-George-Ring 23
81929 München Deutschland
Phone: +49 (0)89 93948-248
Fax: +49 (0)89 93948-111
E-mail: aktie@norcom.de
www: www.norcom.de
ISIN: DE0005250302
WKN: 525030
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Düsseldorf, Stuttgart, München, Hamburg

End of News DGAP News-Service

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