NorCom Information Technolgoy GmbH & Co. KGaA

Regulatory Filings • Aug 16, 2007

News Details

Corporate | 16 August 2007 10:33

NorCom Information Technology AG: Market activities in China

NorCom Information Technology AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
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The issuer / publisher is solely responsible for the content of this announcement.

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NorCom presenting its full NCPower range in China for the first time

• BIRTV media fair offering an optimum platform
• Asian market to be opened up in conjunction with partner Kommnet

Munich, August 16, 2007 - As part of its internationalization strategy,
NorCom Information Technology AG is broadening its market presence in the
software product area and exhibiting at BIRTV in Beijing, China, for the
first time. Together with its partner Kommnet, it will be presenting its
range of NCPower multimedia production system products on August 22 - 25,
2007.

BIRTV – the largest media fair in Asia

BIRTV is the largest broadcasting and media technology fair in Asia and,
thus, an ideal platform on which NorCom can present itself to a broad and
international trade audience. Established by various broadcasters including
the only government TV station CCTV, this year’s fair is particularly
devoted to digital TV, IPTV and mobile/portable TV, all growth markets in
which NorCom is also active. Last year, over 400 companies exhibited at the
fair, attracting a trade audience numbering over 55,000.

Partnership in China

Given its appeal and strong growth potential, NorCom has identified Asia,
and particularly China, as strategic target markets. It was with this in
mind that in April of this year NorCom forged a partnership with the
Kommnet Group, a Beijing-based service provider specializing in the
broadcasting market. With its very good knowledge of the Chinese market and
many years of experience in the area of media software, Kommnet is the
ideal partner for NorCom to present the NCPower range at fairs and to
customers, to establish contacts and to open up the Asian market.

The Chinese market

In China, there are over 2,000 TV stations ranging from the national
government-owned CCTV to province broadcasters and small local operators.
The main factor on which success depends is the ability to customize
NCPower products to meet the requirements of the Chinese market as
effectively as possible. In addition to a special menu designed in the
light of Asian user preferences, this entails full availability in Chinese
and extensive local service. At BIRTV, NorCom will be unveiling a special
version of NCPower specifically adapted for the Chinese market. What is
more, it will be able to guarantee full local support and services via its
partner Kommnet, thus providing an end-to-end solution from a single
source.

'With its size and specific conditions, we are paying particular attention
to the Asian market as part of our internationalization strategy. Thanks to
the partnership with Kommnet, we are able to build up a local presence and
materially influence trends in the media market at close quarters,'
explains Viggo Nordbakk, CEO and founder of NorCom AG. 'By taking part in
BIRTV, we are making use of a suitable opportunity for contacting key
decision makers in the media industry across Asia and of presenting our
range of products,' he adds.

NorCom is already a leading innovator of multimedia content production and
processing solutions in Europe, Russia and the Middle East. The open and
innovative NCPower product range can be used for all distribution channels
including TV, IPTV and mobile TV.

NorCom will be exhibiting at BIRTV in Beijing together with its partner
Kommnet. You will find us in Hall 3 (booth number 3302).

NorCom Information Technology AG, Stefan-George-Ring 23, 81929 Munich
Stefanie Zimmermann – Investor Relations/PR
Tel +49 – 89 – 93948-0
Fax +49 – 89 – 93948-111
mailto:aktie@norcom.de

DGAP 16.08.2007

Language: English
Issuer: NorCom Information Technology AG
Stefan-George-Ring 23
81929 München
Deutschland
Phone: +49 (0)89 93948-248
Fax: +49 (0)89 93948-111
E-mail: aktie@norcom.de
Internet: www.norcom.de
ISIN: DE0005250302
WKN: 525030
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin, Düsseldorf, Stuttgart, München, Hamburg

End of News DGAP News-Service

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