Nice Ltd. — Regulatory Filings 2009

Nov 19, 2009

NICE Systems Limited 8 Hapnina Street POB 690 Ra'anana 43107 Israel T 972 9 775 3777 F 972 9 743 4282 E info@nice.com Insight from Interactions

NICE®

NICE Recognized as The Worldwide Leader in Speech Analytics by Analyst Firm DMG Consulting

NICE Interaction Analytics ranked first in market share with a leading 37 percent and first in number of customers, implementations and sites; NICE also receives perfect scores in two customer satisfaction categories

RA'ANANA, ISRAEL, November 19, 2009 - NICE Systems (NASDAQ: NICE), a leading global provider of advanced solutions that enable enterprises and security organizations to extract Insight from Interactions, transactions and surveillance to drive business performance, reduce risk and ensure safety, today announced that it has been named the worldwide leader in speech analytics with an estimated 37 percent market share, in the new “2009/2010 Speech Analytics Market Share Report” by DMG Consulting LLC, a leading analyst firm. NICE also received perfect scores in customer satisfaction in the professional services and training categories. In addition, the report highlights NICE's top ranking in the number of speech analytics customers, implementations and sites. The report is based on full-year 2008 market performance and covers 21 vendors, with seven primary technology providers.

According to DMG Consulting's President, Donna Fluss, "Interaction Analytics (speech analytics) is an important application area for NICE. They are making substantial R&D investments in it and have a built a professional services team that is dedicated to this solution. Customers are clearly responding well to their Interaction Analytics professional services team, as is evidenced by the top scores NICE received for professional services and training in DMG Consulting's 2009 speech analytics customer satisfaction study."

DMG Consulting "expects sales of speech analytics to be brisk and one of the hottest application areas in the contact center market" since they allow companies to address key business challenges, such as "retention, increasing sales and reducing expenses/increasing productivity."

"We are very pleased with the results of DMG's speech analytics market report -- it validates NICE's strategy and vision for interaction analytics-based business applications, which are one of our key enterprise growth drivers" said Barak Eilam, President of NICE Interactions Business Applications. "Being ranked the clear leader with the largest share of the market, and across other key parameters reflects the fact that NICE is the premier choice for organizations seeking to capture and analyze the valuable insights hidden in interactions with customers. NICE is helping enterprises around the world realize quantifiable business benefits by applying these insights to enhance the customer experience, as well as improve the bottom line."

NICE Interaction Analytics business solutions are comprised of nine packaged offerings, including First Call Resolution, Churn Prediction, Average Handle Time Optimization, Sales Optimization, Competitive Intelligence, Collections, Compliance, Quality Optimization and Marketing Campaign Effectiveness. These solutions are part of the NICE SmartCenter suite that also includes best-of-breed products that span quality management, recording, workforce management and performance management. NICE Interaction Analytics is also available as a hosted and a managed service. The solution can be implemented as a stand-alone solution or fully integrated with existing processes provided by business intelligence and customer relationship management solutions.

About NICE Systems

NICE Systems (NASDAQ: NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by the convergence of advanced analytics of unstructured multimedia content and transactional data – from telephony, web, email, radio, video, and other data sources. NICE's solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in more than 150 countries, including over 85 of the Fortune 100 companies. More information is available at www.nice.com.

---

Corporate Media

Galit Belkind

NICE Systems

galit.belkind@nice.com

+1 877 245 7448

Investors

Daphna Golden

NICE Systems

ir@nice.com

+1 877 245 7449

Trademark Note: 360° View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are trademarks and/or registered trademarks of NICE Systems Ltd. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.