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Nice Ltd. Regulatory Filings 2005

Mar 3, 2005

6950_rns_2005-03-03_90fe6a24-d3dd-49d2-b8d7-0f8ef58c1f53.pdf

Regulatory Filings

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NICE Wins 2005 ContactCenterWorld.com Members' Choice Award for Best Performance Management

Qualified customer votes confirm NICE’s solutions as best in driving contact center performance

Ra’anana, Israel, March 03, 2005 - NICE Systems (NASDAQ: NICE), the global provider of advanced solutions that enable organizations to extract insight from interactions announced today that it has won the contact center industry’s top award for Best Performance Management, for Asia, in the 2005 ContactCenterWorld.com Members Choice Award. The award was given for NICE Perform, which is a suite of applications that provide meaningful insights from customer interactions, delivering vital information to contact center and the entire enterprise. The Members Choice Awards are based on user votes rather than a judging panel.

NICE Perform is a fully-integrated suite of solutions that offers innovative ways to generate insight from interactions and drive performance in the contact-center and throughout the enterprise. NICE Perform provides multidimensional analytics that go beyond the scope of transactional analytics to help decision makers understand customer intent, market dynamics and identify current and future trends. Content analysis is based on data that is derived from a wide variety of information sources, including word spotting, emotion detection, talk pattern analysis, customer surveys, call flow analysis, application activities, business data and more. All of this information is stored in a centralized data warehouse. The power of NICE Perform lies in the unique synergy between components that allows any user to gain insights from the interactions, and turn these insights into an exceptionally valuable source of decision-support information.

NICE Perform addresses the critical business issues faced by business managers in the contact center and throughout the enterprise, placing it on the leading edge of business performance optimization. By applying its advanced content analytics, business managers can better understand and anticipate market and customer dynamics and make more informed decisions, take action and improve business performance.

“We are excited to win this win industry award, which is further validation of the growing market acceptance of NICE Perform and recognition of the solution’s innovation and real business benefit to the contact center and entire enterprise. The Member’s Choice Award is especially satisfying also because it reflects our consistent commitment to, and achievement of outstanding customer satisfaction. We thank our loyal customer base for its consistent support,” said Zvi Baum, Corporate Vice President and General Manger of Enterprise Interactions Solutions. “NICE has been providing insight from interactions solutions to 15,000 customers across 30,000 installations worldwide, and this award is an overwhelming confirmation of our staff's dedication to our customers and success in providing superior solutions and services.”

Commenting on the awards, Raj Wadhwani, Founder & Editor In Chief added, for the 3[rd] year the industry honors the best of the best. This year competition was extremely high amongst the 83 entrants and over 3500 members voted. Unlike any other award program that has gone before, ours recognizes a company’s achievement in whatever regions of the world they operate in. For NICE this will be a great award – the quality of the votes from their customers was exceptional and this is why they won the award. It goes without saying that we feel every company who entered deserves credit for putting themselves in a program where customers vote – a challenge that many other vendors in the industry would not entertain.”

About NICE

NICE Systems (NASDAQ: NICE) is the leading provider of "Insights from Interactions", based on advanced content analytics of telephony, web, radio and video communications. NICE's solutions improve business and operational performance, as well as security. NICE has over 15,000 customers in 100 countries, including the world's top 10 banks and 65% of the Fortune 100. More information is available at www.nice.com.

About ContactCenterWorld.com

ContactCenterWorld.com is the world’s no.1 on-line resource site for the contact center industry around the world. Through a unique blend of high value editorials and carefully placed advertising, clients around the world benefit from substantial exposure and quality leads. We currently have over 79,000 corporate members of which 40% are at a senior executive level within Contact Centers globally. The quality content on our site is what draws 7,500 unique users to us every day. For more details visit www.ContactCenterWorld.com

About The Members’ Choice Awards

Launched in the summer of 2002, the Members’ Choice Awards are the industry’s first and only independent awards program where users vote for their favorite solution providers on a national, regional and global basis. There are no judges and no panels. Each award is based on the quality of all votes received.

For more information contact

Raj Wadhwani Founder & Editor-In-Chief, ContactCenterWorld.com Phone: 1-807-622-2080 x 2224 Fax: 1-807-622-2088 Email: [email protected]

Trademark Note: 360[0] View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight*, Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceCall, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, NICE Playback Organizer, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owners.

* In Australia only

Media Galit Sadan NICE Systems ++972-9-775-3745 [email protected] Investors Amit Scheinmann NICE Systems ++972-9-775-3030 [email protected]

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.