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Nice Ltd. Regulatory Filings 2004

Mar 1, 2004

6950_rns_2004-03-01_c2e16b98-01d2-4049-8ab2-3a93cfcc418c.pdf

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NICE

Contact Center Americas, a Leading Outsourcer in Colombia, Chooses NICE Call Center Solutions to Provide Value-Added Services to its Customers

New 600 seat call center is Contact Center Americas' third site using NICE

Ra'anana, Israel, March 1, 2004 — NICE Systems (NASDAQ: NICE), a worldwide leader of multimedia recording solutions, applications and related professional services for business interaction management, today announced that Contact Center Americas, a leading call center outsourcer in Colombia, has selected NICE in cooperation with Avaya for quality management and recording solutions within its latest 600-seat call center.

While enabling high customer service levels, the NICE solutions enhance Contact Center Americas' value proposition as the outsourcer looks to maintain its leading position and fully benefit from strong ongoing growth in its regional marketplace. Drawing on the wide experience gained from supporting a large diversified customer base spread throughout the World's focal points for outsourcing, NICE is able to offer Contact Center Americas tools that deliver training and quality while simultaneously generating additional revenues.

Such revenue-generating tools include web-based applications that enable the outsourcers' clients to receive important information on their end users in real time. Contact Center Americas is making particular use of software from NICE that automatically initiates customer interaction recording based entirely on agent desktop activity. By integrating this NICE application with its own in-house applications, Contact Center Americas is able to capture valuable business information for its clients, such as which of their end users are receptive to up-selling, or why complaints keep coming in from a particular region.

"We chose NICE to help us deliver world-class value-added services to our clients," said Luis Eduardo Niño, Director of Technologies, Contact Center Americas. "The NICE solution, coupled with our other services, enables us to present a very powerful value proposition to our customers, and NICE is a vital ingredient of our overall offering moving forward."

"Outsourcing is by some distance the largest call center vertical in Latin American today," said Gabriela Koren, NICE director for the Caribbean and Latin America. "Our leading position within all of the key regional outsourcing markets across the world gives us wide-ranging experience and expertise with which to support major players such as Contact Center Americas in Colombia to achieve their business objectives, and keep them ahead of the competition."

About Contact Center Americas

Contact Center Americas is a leading contact center outsourcer, based in Colombia and offering services in various Spanish speaking countries including Mexico, Colombia, Venezuela, Spain and the Latin community in the United States. Two companies, Publicar and ETB, invested over US$8 million to merge and create Contact Center Americas, between them bringing together over 10 years of experience, particularly in the customer care arena. Contact Center Americas has over 2000 employees, operating 24 hours a day, located in 2 sites and serving over 25 customers.

About NICE

NICE Systems (NASDAQ: NICE) headquartered in Ra'anana, Israel, is a worldwide leader of multimedia digital recording solutions, applications and related professional services for business interaction management. NICE products and solutions are used in contact centers, trading floors, air traffic control (ATC) sites, CCTV (closed circuit television) security installations and government markets. NICE's synergistic technology platform enables customers to capture, evaluate and analyze business interactions in order to improve business processes and gain competitive advantage. NICE's subsidiaries and local offices are based in the United States, Germany, United


Kingdom, France and Hong Kong. The company operates in more than 100 countries through a network of partners and distributors. (NICE website: www.nice.com)

NICE's worldwide clients include: ABN Amro, Bank of England, Boston Communications, Compaq Computer Corporation, Deutsche Bank, Dresdner Bank, Emeraude Group, US Federal Aviation Administration, Hong Kong Airport, Japan Ministry of Transport, NAV Canada, Nokia, SNT Group, Software Spectrum and Sydney Airport.

Trademark Note: 360° View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight*, Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceCall, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owners.

  • In Australia only

Media

Kevin Levi NICE Systems 201-964-2682

[email protected] NICE Systems

Will Hart 972-9-7753944 [email protected]

Investors

Rachela Kassif NICE Systems 972-9-775-3899

[email protected] 877-685-6552

Claudia Gatlin CMG International 973-316-9409

[email protected]

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.