Nice Ltd. — Regulatory Filings 2004

Mar 10, 2004

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NICE Wins Contract at Major International Airport Worth More Than $3 Million

Digital video surveillance system to provide enhanced security with reduced total cost of ownership

Ra'anana, Israel, March 10, 2004: NICE Systems (NASDAQ: NICE), a worldwide leader of multimedia digital recording solutions, applications and related professional services for business interaction management, today announced that it has been awarded a substantial contract for its digital video security solution at one of the largest airports in the United States, to be mostly delivered in 2004.

The new contract is NICE’s largest-ever in the digital video arena, and it confirms the strength of the NICE value proposition for major airports worldwide, which have been under public pressure to improve security. NICE delivers increased efficiency to significantly reduce the chances of security incidents such as terminal evacuations via utilization of its advanced video capabilities.

The NICE solution provides high video quality, a wide range of storage options and the ability to monitor and record data from thousands of cameras simultaneously. NICE also delivers advanced video analysis capabilities for enhanced monitoring of critical security zones. All of these features are delivered at affordable total cost of ownership.

“This decision to invest in NICE is strong additional proof that our solution is considered to be the optimal technological and financial answer for major airports worldwide,” said Doron Eidelman, corporate executive VP and president of NICE’s digital video security division. “NICE is very wellpositioned to continue delivering comprehensive solutions across the World as the global trend to equip airports with digital technology continues unabated."

About NICE

NICE Systems (NASDAQ: NICE) headquartered in Ra’anana, Israel, is a worldwide leader of multimedia digital recording solutions, applications and related professional services for business interaction management. NICE products and solutions are used in contact centers, trading floors, air traffic control (ATC) sites, CCTV (closed circuit television) security installations and government markets. NICE’s synergistic technology platform enables customers to capture, evaluate and analyze business interactions in order to improve business processes and gain competitive advantage. NICE’s subsidiaries and local offices are based in the United States, Germany, United Kingdom, France and Hong Kong. The company operates in more than 100 countries through a network of partners and distributors. (NICE website: www.nice.com)

NICE’s worldwide clients include: ABN Amro, Bank of England, Boston Communications, Compaq Computer Corporation, Deutsche Bank, Dresdner Bank, Emeraude Group, US Federal Aviation Administration, Hong Kong Airport, Japan Ministry of Transport, NAV Canada, Nokia, SNT Group, Software Spectrum and Sydney Airport.

Trademark Note: 360[0] View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight*, Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceCall, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Scenario Replay, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owners.

* In Australia only

Media

Sherry Satterwhite NICE Systems 201-964-2729 Sherry.satterwhite@nice.com

Investors

Rachela Kassif NICE Systems 972-9-775-3899 investor.relations@nice.com 877-685-6552 Claudia Gatlin CMG International 973-316-9409 claudia@cmginternational.us

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.