Nice Ltd. — Regulatory Filings 2004

Oct 20, 2004

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NICE Perform™ Receives 2004 Innovation Award By Technology Marketing Corporation’s TMC Labs

Award recognizes unique features of NICE Perform™

Ra’anana, Israel, October 20, 2004 — NICE Systems (NASDAQ: NICE), the global provider of advanced solutions that enable organizations to extract insight from interactions to drive performance, today announced that Technology Marketing Corporation (TMC[®] )’s TMC Labs division chose NICE Perform™ as Innovation Award winner for 2004. The TMC Labs Innovation Awards honor products that demonstrate raw innovation, unique features, and significant contributions toward improving communications technology. Validating this view, eight companies have decided to adopt the NICE Perform solution since its launch two months ago.

NICE Perform is a fully-integrated suite of solutions that offers innovative ways to generate insight from interactions and drive performance in the contact-center and throughout the enterprise. NICE Perform provides multidimensional analytics that go beyond the scope of transactional analytics to help decision makers understand customer intent, market dynamics and identify current and future trends.

NICE Perform provides multi-dimensional analytics from a wide variety of information sources, including word spotting, emotion detection, talk pattern analysis, customer surveys, call flow analysis, application activities, business data and more. All of this information is stored in a centralized data warehouse.

“NICE Perform is clearly deserving a leadership status in the software sector of the contact center industry. We’re proud to reward their hard work with a TMC Labs Innovation Award this year,” said TMC President Rich Tehrani. According to Tom Keating, CTO and TMC Labs Editorial Director, “The Innovation Awards exemplify the best and the most unique products and services that this industry has to offer. NICE has demonstrated a commitment to quality and to the further development of the contact center industry through NICE Perform. NICE deserves this great honor, and I look forward to seeing other innovative solutions from them as they continue to contribute to the future of the contact center marketplace.”

”We are very proud to have won the TMC Labs Innovation Award for NICE Perform,” said Zvi Baum, Corporate VP and General Manager, Product Division, NICE Systems. “This success demonstrates our clear technological and market leadership in the enterprise sector, and is a direct result of our extensive investment in research and development and accumulated experience that comes from closely working with our large customer base around the world.”

About NICE

NICE Systems is the global provider of advanced solutions and consulting services that enable organizations to extract the value hidden within multimedia interactions. NICE solutions sharpen the awareness of organizations to help them generate insight from interactions for improved decision-making, better performance and enhanced security. NICE has more than 15,000 customers in over 100 countries, including the world’s top ten banks and over 65% of the Fortune 100. More information is available at www.nice.com.

Trademark Note: 360[0] View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight*, Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceContact, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, NICE Perform, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owners.

• In Australia only

About TMC 

Since 1972, Technology Marketing Corporation (TMC) has produced industry-leading trade magazines and events focused on technology and telecommunications. TMC publishes two magazines: Customer Inter@ction Solutions  and Internet Telephony[] , and the online publications, WifiTelephony.com , The VoIP Developer Channel , Planet PDA  Magazine and BiometriTech  Magazine . TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs, and provide factual and unbiased product reviews. TMC produces INTERNET TELEPHONY[] Conference & Expo , The VoIP Developer Conference™, Speech-World Conference, IP Contact Center Summit, WiMAXcon, and The Global Call Center Outsourcing Summit™. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.

Media

Vivian Cohen-Leisorek NICE Systems 972-9-7753142 Vivian.cohen@nice.com

Investors

Claudia Gatlin CMG International 973-316-9409 claudia@cmginternational.us

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forwardlooking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.