Nice Ltd. — Regulatory Filings 2004

Nov 22, 2004

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NICE Perform™ Receives National Media Coverage on CNBC

Solution Recognized for Uniquely Enabling Enterprises to Extract Valuable Business Information

Ra’anana, Israel, November 22, 2004 - NICE Systems (NASDAQ: NICE), the global provider of advanced solutions that enable organizations to extract insight from interactions to drive performance was featured on CNBC’s ‘Closing Bell’, on November 19[th] , in a segment that focuses on new and leading technologies.

The November 19[th] broadcast offered viewers not only a wrap-up of the trading day, but also insights into the latest in cutting edge business solutions. The segment in which NICE was featured provided an audience of millions of viewers with an in-depth focus on NICE Perform™, a fully-integrated suite of solutions that provides multi-dimensional analytics that offer innovative ways for organizations to drive business performance.

The program segment highlighted the quantifiable benefits of NICE Perform, where it captures and analyzes vital unstructured multimedia interactions, such as telephone calls, and then utilizes multidimensional analytics for proactive decision making and strategic planning. It was noted that with features such as automatically spotting pre-defined key words and phrases, or through the detection of emotion in the voices of the agent or customer, organizations are empowered with unprecedented capacity for gathering critical information that can be utilized to better understand customer intent and behavior. Coverage also included a detailed customer testimonial and a demonstration of the solution in action.

“We are very happy to have received such noteworthy recognition of market leadership and innovation,” said Haim Shani, President and CEO, NICE Systems Ltd. “The prominence received on CNBC’s wellregarded program constitutes further affirmation that our solution offers unmatched business value for improving cost-effectiveness and overall performance at the enterprise level. “

To see a clip of the CNBC segment please visit our website at www.nice.com.

About NICE

NICE Systems (NASDAQ: NICE) headquartered in Ra'anana, Israel, is the global provider of advanced solutions and consulting services that enable organizations to extract the value hidden within multimedia interactions. NICE solutions sharpen the awareness of organizations to help them generate insight from interactions for improved decision-making, better performance and enhanced security. NICE has more than 15,000 customers in over 100 countries, including the world's top ten banks and over 65% of the Fortune 100. More information is available at www.nice.com.

Trademark Note: 360° View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight*, Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceCall, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, NICE Perform, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered

trademarks are the property of their respective owners. *Only in Australia

Media
Galit Sadan	NICE Systems	972-9-775-3745
galit.sadan@nice.com
Investors
Claudia Gatlin	CMG International	973-316-9409
claudia@cmginternational.us

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.