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Newtopia Inc. Management Reports 2023

Apr 24, 2023

47712_rns_2023-04-24_310e5efb-91dd-40ec-82d2-bd6ebad7cc2f.pdf

Management Reports

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Management’s Discussion and Analysis

Dated: April 17, 2023

For the Year Ended December 31, 2022

MANAGEMENT’S DISCUSSION AND ANALYSIS

Introduction

This Management’s Discussion and Analysis (“ MD&A ”) is provided to enable readers to assess the results of the operations and financial condition for Newtopia for the twelve months ended December 31, 2022. This MD&A is dated April 17, 2023 and should be read in conjunction with the annual audited financial statements and related notes for the year ended December 31, 2022 (the “ Annual Financial Statements ”). Unless the context indicates otherwise, references to “Newtopia”, “the Company”, “we”, “us” and “our” in this MD&A refer to Newtopia Inc. and its operations.

Forward-looking information

Certain information included in this MD&A contains forward-looking information within the meaning of applicable Canadian securities laws. This information includes, but is not limited to, statements made in “Business Overview”, “Results from Operations”, “Debt Operations”, “Debt-Profile” and other statements concerning Newtopia’s objectives, its strategies to achieve those objectives, as well as statements with respect to management’s beliefs, plans, estimates and intentions, and similar statements concerning anticipated future events, results, circumstances, performance or expectations that are not historical facts. Forward-looking information generally can be identified by the use of forward-looking terminology such as “outlook”, “objective”, “may”, “will”, “would”, “expect”, “intend”, “estimate”, “anticipate”, “believe”, “should”, “plan”, “continue”, or similar expressions suggesting future outcomes or events or the negative thereof. Such forward-looking information reflects management’s beliefs and is based on information currently available. All forward-looking information in this MD&A is qualified by the following cautionary statements.

Forward-looking information necessarily involves known and unknown risks and uncertainties, which may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, assumptions may not be correct and objectives, strategic goals and priorities may not be achieved. A variety of factors, many of which are beyond the Company’s control, affect the operations, performance and results of the Company, and could cause actual results to differ materially from current expectations of estimated or anticipated events or results.

Although Newtopia believes that the expectations reflected in such forward-looking information is reasonable and represents the Company’s projections, expectations and beliefs at this time, such information involves known and unknown risks and uncertainties which may cause the Company’s actual performance and results in future periods to differ materially from any estimates or projections of future performance or results expressed or implied by such forward-looking information. Important factors that could cause actual results to differ materially include, but are not limited to: ability to maintain and expand its customer base with products that result in lasting health benefits to customers; ability to invest in technology as tools to support and enhance the customer experience; risks of regulatory changes applicable to the healthcare industry in the United States; general economic conditions that we operate in; and the ability to raise financing to fund capital expenditures and operations. The reader is cautioned to consider these factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking information, as there can be no assurance that actual results will be consistent with such forward-looking information.

The forward-looking information included in this MD&A is made as of the date of this MD&A and should not be relied upon as representing the Company’s view as of any date subsequent to the date of this MD&A.

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Management undertakes no obligation, except as otherwise required by applicable law, to publicly update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

Business Overview

Newtopia was incorporated on May 9, 2008, pursuant to the provisions under the Ontario Business Corporations Act . The Company’s shares are listed on the TSX Venture Exchange under the symbol “NEWU” and on the U.S. OTCQB® Venture Market under the ticker “NEWUF”.

The Company’s head office is located at 33 Bloor Street East, 5[th] Floor, Toronto, Ontario, M4W 3H1.

Newtopia is a tech-enabled whole health platform helping people create positive lifelong habits that prevent, slow, or reverse chronic disease while reducing healthcare costs for health insurers. The platform leverages genetic, social and behavioral insights to create individualized prevention programs with a focus on metabolic disease, diabetes, mental health challenges, hypertension, weight management and musculoskeletal disorders. With a person-centered approach that combines virtual care, digital tools, connected devices and actionable data science, Newtopia delivers sustainable clinical and financial outcomes.

Each personalized program aims to sustainably reduce the five primary metabolic risk factors of chronic disease, including (1) waist circumference or BMI, (2) blood pressure, (3) blood glucose, (4) triglycerides, and (5) cholesterol, along with mental and emotional health risk factors, thereby delivering proven meaningful and growing healthcare risk reduction to individuals and cost savings to risk-bearing employers or insurers. While many population and disease management companies today focus on either managing those with chronic disease or offering general wellness or engagement solutions across the entire member population, the Company’s platform instead targets the approximately 50% to 80% at-risk population. Newtopia enables participants to sustainably change habits, maintain health, avoid or reduce their likelihood of developing chronic disease and reduce exorbitant healthcare costs in the United States by delivering clinical and cost savings outcomes proven to grow and improve over time.

The Company’s personalized habit change platform focuses on physical and mental health risk reduction (i.e. whole person care) rather than disease management or aesthetic weight loss. The Company believes it is time to get ahead of the increasing prevalence of chronic disease and focus on sustainable prevention rather than disease management. The key to achieving sustainable risk and cost reduction is a focus on building confidence and habit change as opposed to increasing knowledge and education. While disease prevention is still limited in the market, most disease prevention guidelines and offerings focus on teaching a “one-size-fits-all” curriculum in order to build greater knowledge of how to live a healthier lifestyle. Built on similar assumptions as those within the dominant one-size-fits-all education model, the end goal of curriculum-based prevention is to educate individuals in order to build enough knowledge that will hopefully translate into the appropriate behaviour changes to reduce risk. However, in a personalized habit change model, the ultimate goal is not to teach and build knowledge; rather, it is to inspire and instill confidence in order to build new progressive habits and reduce risk. The biggest advantage of a habit change platform relative to a learning platform is sustainability and growth of outcomes and cost savings. With a habit change platform, the value increases over 12 and 24 months (and beyond) as opposed to producing short-term outcomes within the first few months, with both clinical risk factors and costs returning the following year. Therefore, habit change platforms produce a higher level of engagement, clinical risk reduction and cost savings that grow over time compared to many existing knowledge-based models.

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The Company’s patented persuasive enterprise technology platform converges genetic testing and the latest social and behavioural science with real-time online human coaching and a cutting-edge virtual platform, wireless tracking devices, personalized gamification and a curated social health network to ensure lasting results at scale and a strong return on investment for risk-bearing insurers.

The Company markets to individuals (employees of the self-insured employer market or members of private and public health plans) covered by risk-bearing insurers that have out-of-range physical and mental health risk factors and is paid by the risk-bearing insurer on behalf of the member. These out-of-range factors can be identified by leveraging existing risk identification data including in-person biometric test outcomes, health risk assessments, claims or risk screener data. Eligible at-risk individuals are offered an exclusive invitation to enroll. Once enrolled, they are referred to as participants, and complete a personal profile which helps the Company understand their personality type, level of motivation, readiness to change, eating habits, activity level and underlying social determinants of health. Participants are then personality-matched with a Company Inspirator who acts as a personal health coach and works with each participant to build confidence and develop new progressive habits with respect to nutrition, exercise and behavioural/mental well-being. Participants and Inspirators meet virtually which leverages a combination of online video, text messaging, email or telephone. The use of virtual care has been part of the Newtopia program since day one, enabling the company to continually optimize its philosophy of humans helping humans amplified by technology.

In addition to working with a health coach, participants are also provided tools for success in their personal program. These tools can include a genetic test, smart scale, activity tracker, and access to a personalized mobile or web app. The Company’s mobile platform provides participants access to their Inspirator, video lessons, reporting from bio-sensors, goals, messaging, and their progress from anywhere in the world. It also helps to extend the relationship between participant and Inspirator and increase accountability and engagement between coaching sessions.

Newtopia is a pioneer in genetic engagement and leveraging behavioral genetic testing primarily for habit change and engagement purposes. Newtopia’s genetic testing allows the Company to help participants understand if they have inherited genetic factors that may be having an impact on their physical or mental health and to personalize lifestyle recommendations by gaining a deeper understanding of how genes impact an individual’s risk. Newtopia’s behavior genetic test is designed specifically to look for genetic characteristics related to physical and mental health as well as lifestyle management. The Company provides specific genetically-driven recommendations that are evidence and guideline-based for nutrition, exercise and behaviour management to combat the potential effect of those genetic characteristics. These recommendations could include changes in the proportion of fats, carbohydrates and proteins the participant eats, the form and intensity of exercise required to burn a sufficient number of calories and appropriate behavioural and mental health support and exercises related to satiety signals, cravings and resilience to stress. These genetically driven recommendations are then incorporated into the participant’s personalized lifestyle plan to further refine and personalize each participant’s experience in order to create more durable habit change. Newtopia’s Innovation Lab is frequently working on identifying new genes that could prove helpful in chronic disease prevention.

In addition to its whole person care solution for lowering risk for broad chronic disease prevention, Newtopia delivers individualized support through the following personalized program focus areas:

1. Habit Change and Resiliency

2. Weight Management

3. Diabetes Prevention

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4. Hypertension and Heart Health

5. Healthy Living with Diabetes

Corporate Update

Revenue during the three and twelve months ended December 31, 2022 of $3,114,317 and $11,166,428 increased by 30% and 7%, respectively over the same periods of the previous year. The increases can be attributed to a customer market expansion in the final quarter of 2022 and existing client growth throughout 2022.

Operating expenses during the three and twelve months ended December 31, 2022 of $3,110,090 and $12,630,63 have increased by 9% and 3% respectively, over the same periods of the previous year. The increase is driven by deployment of a new engagement platform during the year that drove a significant increase in technology expense by 45% and 25% during the three and twelve months ended December 31, 2022, respectively. Share-based compensation for the three and twelve months ended December 31, 2022 decreased respectively by 36% and 54%. During the three months ended December 31, 2022, the Company implemented cost saving measures that contributed to 8% and 7% reductions over the same periods of the previous year in each of general and administration and selling and marketing, respectively.

Net loss and comprehensive loss during the three months ended December 31, 2022 decreased by 11% and during the twelve months ended December 31, 2022 increased by 1% over the same respective periods of the previous year.

The Company has not been in compliance with its bank credit facility covenants since September 2022. The bank has continued its support of the Company and as of the date of this MD&A has not accelerated repayment of the facility. On November 1, 2022, the bank set the maximum credit on the facility at $4,880,760. The bank is continuing credit on a day-to-day basis subject to no further defaults and deterioration of its position. Interest rates have risen in response to inflation during 2022 and interest charges on the facility have subsequently increased over the previous year.

On December 15, 2022, the Company closed a non-brokered offering of subordinated and postponed 13% secured non-convertible debenture units for gross proceeds of $1,350,000. Each unit is comprised of $10,000 principal amount of debentures and 66,666 common shares of the Company. The Company issued 8,999,990 common shares in connection to the offering.

On April 29, 2022, the Company closed a private placement offering of 17,500,000 units of the Company at a price of $0.20 per unit for aggregate gross proceeds of $3,500,000. Each unit is comprised of one common share in the capital of the Company and one-half of one common share purchase warrant. The Company issued 17,500,000 common shares in connection to the private placement offering.

On March 7, 2023, the Company closed a private placement offering of units at a price of $0.07 per unit for gross proceeds of $1,534,960. Each unit is comprised of: (i) one Common Share in the capital of the Company; (ii) a first one-half of one Common Share purchase warrant (each whole first warrant, an "A Warrant"); and (iii) a second one-half of one Common Share purchase warrant (each whole second warrant, a "B Warrant"). Each A Warrant entitling the holder thereof to acquire one Common Share at an exercise price of $0.10 per A Warrant Share for a period of six months from the closing date of the offering. Each B Warrant entitling the holder thereof to acquire one Common Share at an exercise price of $0.15 per B Warrant Share for a period of 24 months from the closing date of the Offering. As consideration for certain services provided to the Company in connection with the offering, the Company paid an aggregate of $42,151 and issued 595,021 compensation options exercisable to acquire one Common Share at a price of

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$0.07 per Common Share for a period of 24 months following the closing date of the offering, as finders' fees to certain persons.

COVID-19

On March 12, 2020, the World Health Organization declared the global outbreak of the COVID-19 virus as a pandemic. The outbreak has spread throughout Europe, the Middle East, Canada and the United States, causing companies and various international jurisdictions to impose restrictions, such as quarantines, closures, cancellations and travel restrictions.

The pandemic has led to widespread economic uncertainty and volatility in the financial markets which could adversely impact the Company’s cost and access to capital. With concerns over the spreading of the virus, the Company has proactively implemented several protective measures, including work-from-home arrangements for its staff, cancellation of conferences and limits on non-essential employee travels.

Although effective vaccines are currently being distributed worldwide, the emergence of new and more infectious variants of the virus could slow the relaxing of restrictions and the recovery of the global economy. While these effects are expected to be temporary, significant uncertainty still remains as to the potential impact on the Company's ability to access capital and on its results of operations and financial condition.

Newtopia will continue to work with its stakeholders (including customers, employees and suppliers) to responsibly address this global pandemic. The Company continues to monitor the situation, to assess further possible implications to its business, supply chain and customers, and to take actions in an effort to mitigate adverse consequences.

Trends

Management regularly monitors economic conditions and estimates their impact on the Company’s operations and incorporates these estimates in both short-term operating and longer-term strategic decisions.

Apart from the impact of COVID-19 noted above and the risk factors noted under the heading “Risks and Uncertainties”, management is not aware of any other trends, commitments, events or uncertainties that would have a material effect on the Company’s business, financial condition or results of operations.

The Company’s financial statements have been prepared on a going concern basis. The going concern basis of presentation assumes that the Company will continue in operation for the foreseeable future and be able to realize the carrying value of its assets and discharge its liabilities in the normal course of operations. The Company incurred a comprehensive loss of $7,700,463 for the year ended December 31, 2022 and as of that date has an accumulated deficit of $66,374,097. The Company’s ability to continue as a going concern is dependent upon its ability to obtain additional financing and/or achieve profitable operations in the future. There is no certainty additional financing will be available to the Company on favourable terms, or at all. These conditions indicate the existence of a material uncertainty that may cast significant doubt regarding the company's ability to continue as a going concern.

The financial statements do not reflect adjustments that would be necessary if the going concern assumption was not appropriate. These adjustments could be material.

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Off-Balance Sheet Arrangements

As of the date of this filing, the Company does not have any off-balance sheet arrangements that have, or are reasonably likely to have, a current or future effect on the results of operations or financial condition of the Company including, without limitation, such considerations as liquidity and capital resources that have not previously been discussed.

Proposed Transactions

There are no proposed transactions of a material nature being considered by the Company.

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Selected Financial Information

Three Months Ended December 31,

Revenue
Cost of revenue
Gross profit
Gross profit margin
Operating expenses
Operating loss
Other expenses
Net loss and comprehensive loss
Basic and diluted loss per share
2022
$
3,114,317
1,079,576
2,034,741
65%
3,110,090
(1,075,349)
514,550
(1,589,899)
(0.01)
2021
$
2,402,793
1,164,683
1,238,110
52%
2,844,561
(1,606,451)
188,926
(1,795,377)
(0.02)
Change
$
%
711,524
30%
(85,107)
(7%)
796,631
64%
13%
25%
265,529
9%
531,102
(33%)
325,624
172%
205,478
(11%)
0.01
(50%)

Years Ended December 31,

Revenue
Cost of revenue
Gross profit
Gross profit margin
Operating expenses
Operating loss
Other expenses
Net loss and comprehensive loss
Basic and diluted loss per share
2022
$
11,166,428
5,140,369
6,026,059
54%
12,630,613
(6,604,554)
1,095,909
(7,700,463)
(0.07)
2021
$
10,455,848
5,384,184
5,071,664
49%
12,286,069
(7,214,405)
435,349
(7,649,754)
(0.08)
Change
$
%
710,580
7%
(243,815)
(5%)
954,395
19%
5%
10%
344,544
3%
609,851
(8%)
660,560
152%
(50,709)
1%
0.01 (13%)

Revenue

The Company’s performance-based revenue model consists of three elements: (1) Welcome Kit sales, (2) monthly subscription fees, and (3) outcome milestone fees. Welcome Kit sales are recognized when they are delivered to participants upon enrollment. Subscription fees are tied to participant engagement in the Company’s programs based on specific criteria outlined in an individual contract.

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Certain customer contracts contain clauses that trigger success fees and/or outcome guarantees. Success fees are paid by customers upon the completion of certain target metrics such as a specific percentage weight loss on average across participants engaged in the program. Upon achievement of those metrics, success fees are billed on a monthly basis. Outcome guarantees result in a repayment of a portion of the engagement fees previously earned by the Company in the event that average participant weight-loss does not meet a targeted range.

Revenue for the three and twelve months ended December 31, 2022 increased by 30% and 7%, respectively over the same periods in the previous year. The increase in revenue during the three-month period ended December 31, 2022 can be attributed to a customer market expansion and to pricing adjustments on Welcome Kits adopted during the period. These factors along with organic revenue growth among the Company’s existing clients have contributed to the rise in revenue for the year.

Gross Profit

Gross profit is comprised of revenue less direct expenses, which consists of the cost of Welcome Kits sold to new participants, the labour costs associated with the Company’s coaching team or Inspirators and amortization of the intangible asset.

Amortization of intangibles represents the amortization of the new CRM platform over its estimated useful life of five years. During the three months ended December 31, 2022, the Company’s new platform progressed from its development stage to the point of ready-to-use.

Cost of revenue for the three and twelve months ended December 31, 2022 decreased by 7% and 5%, respectively over the same periods in the previous year. The decrease is due primarily to efforts by the Company to streamline coaching team utilization.

Operating Expenses

Operating Expenses
Three Months Ended December 31,
2022 2021 Change
$ $ $
%
Technology and development 1,013,667 698,776 314,891
45%
Sales and marketing 562,131 613,104 (50,973)
(8%)
General and administrative 1,241,739 1,331,629 (89,890)
(7%)
Share-based compensation 88,608 139,210 (50,602)
(36%)
Depreciation of property and
equipment
6,713 15,652 (8,939)
(57%)
Loss on disposal of property and
equipment
15,534 - 15,534
Depreciation of right-of-use asset 30,791 46,188 (15,397)
(33%)
Lease modification 150,907 - 150,907
3,110,090 2,844,561 265,531
9%

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Years Ended December 31,

Years Ended December 31,
2022 2021 Change
$ $ $
%
Technology and development 3,923,663 3,126,963 796,700
25%
Sales and marketing 2,720,728 3,156,822 (436,094)
(14%)
General and administrative 5,111,304 4,679,652 431,652
9%
Share-based compensation 492,720 1,071,275 (578,555)
(54%)
Depreciation of property and
equipment
46,387 66,590 (20,203)
(30%)
Loss on disposal of property and
equipment
15,534 - 15,534
100%
Depreciation of right-of-use asset 169,370 184,767 (15,397)
(8%)
Lease modification 150,907 - 150,907
100%
12,630,613 12,286,069 344,544
3%

Operating expenses consist of administrative, technology and development, and selling and marketing expenses.

Technology and development expenditures during the three and twelve months ended December 31, 2022 increased by 45% and 25% respectively over the same period in the prior year, driven by higher research expenditures related to the Company’s new engagement platform. The company’s new engagement platform is expected to improve service efficiency and ultimately lead to higher gross margins on recurring engagement revenues. During the last half of 2022, the new engagement platform progressed from development to a production phase where efforts were re-directed towards interfacing application of the platform to business operations.

Selling and marketing expenses during the three and twelve months ended December 31, 2022 decreased by 8% and 14% respectively over the same periods in the prior year. During the three and twelve months ended December 31, 2022, the Company pulled back on marketing spend and restructured its commercial sales and client re-engagement team with headcount reductions. Prior year’s selling and marketing costs also include one-time costs for marketing and public relations firms.

General and administrative expenses during the three months ended December 31, 2022 decreased by 7% over the same period of the previous year due to reductions in headcount during the quarter. Expenditures during the twelve months ended December 31, 2022 rose by 9% compared to the same period of the previous year due to increases to operations staff, occupancy, travel, insurance and general office expenditures during the year.

Share-based compensation expenses during the three and twelve months ended December 31, 2022 decreased by 36% and 54% respectively over the same periods in the prior year. The decrease was primarily due to the reduced valuations of the 2022 stock option grants and to the substantial number of options that expired during the year.

Depreciation of property and equipment during the three and twelve months ended December 31, 2022 decreased by 57% and 30%, respectively, over the same periods of the previous year as a result of computer equipment additions during 2020 to support the growth in the coaching team. The loss on disposal of

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property and equipment relates to the Company’s office equipment disposed of on the termination of its office lease.

Lease modification represents the impact of the termination of the lease of the right-of-use asset prior to the end of the lease term on December 31, 2023. During the three months ended December 31, 2022, the Company adopted a remote office model and initiated negotiations with its landlord to terminate the lease and vacate the leased premises prior to the end of the lease term on December 31, 2023. The lease was terminated in November 2022 with an agreement reached with the landlord in January 2023. Under the terms of the agreement, the Company agreed to continue monthly lease payments at a reduced level from January 1, 2023 to December 31, 2023. As a result, the lease obligation was remeasured by the Company on November 30, 2022 by $150,907 from $393,793 to $544,700. The Company also wrote off of the net book value of the right-of-use asset at November 30, 2022 and recognized a $200,168 impairment of rightof-use asset in other expenses.

Other Expenses

The table below sets forth the details of other expenses for the three and twelve months ended December 31, 2022 and 2021:

Three Months Ended December 31, Three Months Ended December 31, Three Months Ended December 31,
2022 2021 Change
$ $ $
%
Interest on lease obligations 10,050 25,525 (15,475)
(61%)
Interest and accretion expense 111,564 97,338 14,226
15%
Finance charges 125,920 22,592 103,328
457%
Capitalized borrowing costs - (39,200) 39,200
(100%)
Foreign exchange loss (gain) 9,945 2,236 7,709
345%
Impairment of right-of-use asset 200,168 - 200,168
Amortization of deferred finance charges 56,903 61,471 (4,568)
(7%)
Loss on settlement of debt - 18,964 (18,964)
514,550 188,926 325,624
172%
Years Ended December 31, Years Ended December 31, Years Ended December 31, Years Ended December 31,
2022 2021 Change
$ $ $ %
Interest on lease obligations 70,797 113,714 (42,917) (38%)
Interest and accretion expense 388,448 112,990 275,458
244%
Finance charges 273,736 67,342 206,394
306%
Capitalized borrowing costs (67,000) (39,200) (27,800) 71%
Foreign exchange loss (gain) (19,053) 34,650 (53,703) (155%)
Impairment of right-of-use asset 200,168 - 200,168
100%
Amortization of deferred finance charges
248,813
174,397 74,416
43%

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Years Ended December 31,

2022 2021 Change
$ $ $
%
Change in value of derivative liability - (47,508) 47,508
(100%)
Loss on settlement of debt - 18,964 (18,964)
(100%)
1,095,909 435,349 660,560
152%

Interest and accretion expense for the three months and year ended December 31, 2022 relates to the amortization of the debt portion of the subordinated, postponed and secured non-convertible debenture units issued on September 15, 2021 and December 15, 2022. (See “Financing”).

Finance charges relate to interest and fees connected to the credit facility and other loans. Finance charges for the three and twelve months and ended December 31, 2022 are higher by 457% and 306% respectively over the same periods of the previous year. The increased borrowings and the higher interest rates in response to inflation during 2022 have contributed to the significant increase.

The Company derives most of its revenue in U.S. currency and the strengthening of U.S. dollar relative to the Canadian dollar during the fourth quarter of 2022 resulted in the recognition of a foreign exchange gain on the Company’s U.S. dollar monetary assets. The Company’s U.S.-denominated assets include U.S. cash and 100% of its trade receivables.

Amortization of deferred finance charges relates to the fees paid to the EDC on the guarantee of 50% of the credit facility and to the maintenance fees paid to the lenders of the debentures. The charges are deferred and amortized over their respective terms.

Total assets
Total liabilities
Equity
Total liabilities and equity
As at
December 31,
2022
$
5,944,688
11,478,344
(5,533,656)
5,944,688
December 31,
2021
$
5,505,962
7,350,276
(1,844,314)
5,505,962
**Change **
$
%
438,726
8%
4,128,068
56%
(3,689,342)
200%
438,726
8%

Total Assets

Total assets as at December 31, 2022 increased by 8% from total assets as at December 31, 2021 due primarily to an increase in intangibles, which represents the Company’s investment in the development of a new CRM platform. The increase is net of the write-off of the net book value of the right-of-use asset due to the termination of the office lease.

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Total Liabilities

The Company’s total liabilities as at December 31, 2022 increased by 56% from December 31, 2021, primarily as result of the increase in the credit facility balance, trade and other payables, and medication of the lease obligation. In addition, the Company issued $1,350,000 of new debentures on December 15, 2022.

Summary of Quarterly Results

The table below sets forth selected financial data for the most recent nine quarters ended December 31, 2022:

(In thousands, except loss per share) (In thousands, except loss per share) (In thousands, except loss per share)
Revenue Net Loss Loss per Share
Quarter-ended (Unaudited) (Unaudited) (Unaudited)
$ $ $
December 31, 2022 3,114 (1,590) (0.01)
September 30, 2022 2,653 (2,251) (0.02)
June 30, 2022 2,532 (2,232) (0.02)
March 31, 2022 2,867 (1,628) (0.02)
December 31, 2021 2,403 (1,795) (0.02)
September 30, 2021 2,905 (1,121) (0.01)
June 30, 2021 2,529 (2,356) (0.02)
March 31, 2021 2,619 (2,276) (0.02)
December 31, 2020 2,477 (2,928) (0.03)

The Company’s revenues fluctuate quarterly depending on the level of Welcome Kit sales, which usually occur in bulk at the outset of a new customer contract or in phases as customers roll out Newtopia’s programs to its at-risk employees. Recurring engagement revenues, which follow Welcome Kit sales, are subject to seasonality with greater participant engagement at the start of the calendar year. As new clients onboard or as new phases within existing clients launch, Welcome Kit revenue is followed by recurring engagement revenues.

Strategic Growth Drivers and Outlook

In order to continue to expand its market share and further enhance overall engagement levels, the Company is focusing on three key pillars of growth.

First, Newtopia will look to expand its current client base beyond the existing customer pipeline. The addressable market for chronic disease prevention is significant and growing. The Centers for Disease Control reports that 90% of the $4.0 trillion annual healthcare costs paid for by health insurers in the United States are spent to cover chronic physical and mental health conditions. Clients are expected to be generated from one of three verticals, though there can be additional opportunities to expand beyond these identified target markets. United States-based verticals include the 140 million lives covered by self-insured employers, the 100 million lives covered by private insurers and 100 million lives covered by the public

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and government insurers such as Medicare and Medicare Advantage. The Canadian market also offers an additional 38 million individuals covered by government supplied health insurance. The Company is in its early stages in the Canadian market, having at present signed with a single prevention pilot program. In the large public and private health plans, Newtopia has been leveraging its world-class advisors to wire into many of these accounts in the second half of 2022.

The Company is also in the early stages of opening new client channels by repackaging its current offerings that focus on self-insured employers to make such offerings accessible to public and private health plans, including the Medicare Advantage market. Health plan funding is highly dependent on a five-star quality system. Star ratings are released on an annual basis and reflect the experience of a health plan’s membership base. An increase in a half a star could result in millions of dollars in additional funding for that health plan. The Newtopia platform is therefore resonating with health plans’ ability to increase their star ratings by working directly with Newtopia to fill in gaps in care that ultimately result in improved star ratings and funding.

The second core pillar of growth will come from improving product density within new markets or crossselling of current products within Newtopia’s existing customer base. This cross-selling of products will include those on the prevention side, including weight management and diabetes prevention offerings, as well as those that reverse and slow chronic disease, including hypertension and related heart health conditions, all of which are aimed at improving resiliency and building strong, long-term habits. In 2021, the Company also added new mental health offerings to its disease prevention platform as a means by which to provide whole health care (physical and mental) to the participant. Opportunities to cross-sell mental health offerings also now offer incremental revenue opportunities, and the Company believes it has positioned itself very strongly for future customer expansion. Newtopia’s research and development team is actively looking into identifying other chronic disease risk identifiers that will continue to differentiate the Company from other health tech providers.

The third pillar of growth will be to increase enrolment rates with its existing customers. Newtopia’s customer contracts are often set up in phases where only a portion of the total at-risk population is offered to onboard onto the Company’s health tech platform initially. As a result of this phased, strategic approach to customer contracts, the Company has only rolled out to approximately 30% of the potential population across Newtopia’s entire customer base at present. While an improvement in sales is not guaranteed, expanding with this current customer base offers significant opportunity for potential incremental revenue for the Company.

To support these efforts and promote the aforementioned pillars of growth, the Company has invested approximately $3.3 million on a new engagement platform. The new engagement platform was ready for use with internal testing commencing in July 2022. The new platform includes a state-of-the-art participant experience for habit change and enhanced communications and nudges that combined enable the personalized programs that are core to Newtopia. The new engagement platform is anticipated to drive both operational and technological efficiencies so that the Company can enhance its Inspirator to participant service ratios. Increasing the number of participants per Inspirator should also lead to improved gross margin.

Going forward, Newtopia will focus on making strategic investments in its technology that increase the efficiency of its services and provide participants with improved user engagement and better leverage of its health coaches while still maintaining a high-level of individualized care. As the Company expands its participant base, it may also make a number of investments to scale the business further including, but not

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limited to: bringing on additional Inspirators to maintain the same level of one-on-one service; enhancing claims processing and reimbursement toolset; and improving its enterprise risk management integrations.

Liquidity and capital resources

The table below sets forth the cash flows for the twelve months ended December 31, 2022 and 2021:

Cash from (used) in
Operating activities
Investing activities
Financing activities
Decrease in cash
Years Ended December 31, Years Ended December 31, Years Ended December 31,
2022
$
(5,915,218)
(989,175)
6,438,759
2021
$
(5,949,358)
(2,146,528)
4,233,787
(3,862,099)
Change
$
%
34,140
(1%)
1,157,353
(54%)
2,204,972
52%
(465,634) 3,396,465
(88%)

The Company may be adversely impacted by uncertain market conditions and adverse results from operations. The Company may face challenges due to such factors as the loss of a major customer contract, entry of new competitors or significant changes in healthcare regulations. Should expected revenue growth not materialize, the Company may be required to seek additional financing through the sale of equity securities and/or through debt.

Cash

The cash used in operating activities during the twelve months ended December 31, 2022 decreased by 1% as compared to cash used in operating activities during the twelve months ended December 31, 2021.

Cash used in investing activities relate to the investment by the Company on the acquisition and integration of a new engagement software.

The cash inflow from financing activities during the twelve months ended December 31, 2022 includes the proceeds from the private placement of common share and warrant units in April 2022 and debenture units in December 2022 for gross proceeds of $3,500,000 and $1,350,000, respectively.

Financing

On December 4, 2020, the Company closed an Operating Credit Line Agreement (the “ Facility ”) in the amount of $5,000,000. The Company may avail itself of the operating credit under the Facility by way of either Canadian dollars at prime lending rate plus 2.25% or United States dollars at the U.S. base lending rate plus 2.25%. The Facility is secured by all Newtopia property and is subject to certain covenants where the Company is required to meet minimum cash runway ratios.

In connection with the Facility, the Company was required to obtain a guarantee from Export Development Canada of 50% of the available Facility plus accrued and unpaid interest up to a maximum of 120 days (the “Guaranteed Amount”). The Company agreed to pay a guarantee fee of 2.35% of the Guaranteed Amount and guaranteed interest on outstanding amounts at the lender’s prime rate minus 0.05%. The initial guarantee covers the period from October 14, 2020 to September 30, 2021. In October 2021 the guarantee

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was extended until September 30, 2022. In October 2022 the guarantee was further extended until October 2024.

In accordance with the terms of the Facility, the lender received 210,526 warrants on December 4, 2020, with each warrant entitling the lender to acquire one common share at a price of $0.95 at any time within the earlier of the Maturity Date and December 4, 2025.

On September 30, 2021, the Company refinanced the Facility for an increased revolving credit facility of $7.5 million, up from the $5.0 million in funding secured previously. In September 2021 the guarantee obtained from Export Development Canada was extended until September 30, 2022.

On June 29, 2022, the Company entered into a second amendment of the Facility with the Bank to replace the cash runway ratio covenant with a covenant to maintain minimum total liquidity thresholds for the months from May to September 2022 and to reduce the cash runway ratio covenant for the month of October 2022.

The Company was not in compliance with the covenants of the Facility from September 30, 2022 to the date of this MD&A. On November 1, 2022, the bank agreed to not accelerate repayment of the Facility on the conditions that the Company receives minimum capital injections of $700,000 by November 11, 2022 and $2,500,000 by December 15, 2022. Until such conditions are met, the maximum credit on the Facility will be capped at $4,880,760. Any injection in the form of debt financing would be fully subordinated to the Facility. Although the conditions were only partially satisfied, the bank has maintained its support of the Company and as of the date of these financial statements have not accelerated repayment of the Facility. The bank is continuing credit on a day-to-day basis subject to no further defaults and deterioration of its position.

On October 26, 2022 and November 9, 2022, the Company issued $300,000 and $250,000 in subordinated 12% promissory notes, respectively, for an aggregate issuance of $550,000, including $50,000 by a director of the Company. The promissory notes were repaid on December 15, 2022.

On April 29, 2022, the Company closed a brokered private placement offering of 16,950,000 units of the Company (the " Units ") at a price of $0.20 per Unit for aggregate gross proceeds of $3,390,000 (the " Brokered Offering "). Each Unit is comprised of one common share in the capital of the Company (each a " Common Share ") and one-half of one Common Share purchase warrant (each whole warrant, a " Warrant "). Each Warrant is exercisable to acquire one Common Share at an exercise price of $0.30 per Common Share, subject to adjustments in certain events, until April 29, 2024. The Company also concurrently completed a non-brokered private placement of 550,000 Units, at the Offering Price with certain insiders (as defined under applicable securities laws) of the Company for aggregate gross proceeds of $110,000 (the " Non-Brokered Offering ") on the same terms as the Brokered Offering. No fees or commissions were payable in connection with the Non-Brokered Offering. The Non-Brokered Offering closed on May 11, 2022.

On December 15, 2022, the Company closed a non-brokered offering of subordinated and postponed 13% secured non-convertible debenture units (the " 13% Debenture Units ") for gross proceeds of $1,350,000 million. Each unit is comprised of: (i) $10,000 principal amount of subordinated and postponed secured non-convertible debentures of the Company (the "13% Debentures"); and (ii) for no additional consideration, 66,666 common shares of the Company (each whole common share, a " Bonus Share ", and collectively, the " Bonus Shares "). The Bonus Shares are calculated based on 20% of the principal amount of the 13% Debentures purchased divided by $0.03, being the closing price on the trading day prior to the day on which the offering was initially announced on November 30, 2022. An aggregate of 8,999,990

Page 15

Bonus Shares were issued. The securities issued are subject to a four month hold period that expires on April 16, 2023. The 13% Debentures will mature on December 15, 2024 and are secured by the assets of the Company and bear interest at a rate of 13.0% per annum payable quarterly in arrears in cash. The 13% Debentures cannot be redeemed for four months from closing of the offering; however can thereafter be repaid in part or in full at any time subject to an early repayment fee equal to: (i) 6% of the principal amount of the 13% Debentures if repayment occurs prior to the date that is six months following the closing date; (ii) 4% of such principal amount if repayment occurs following the date that is six months following the date of closing but prior to the first anniversary; (iii) 3% of such principal amount if repayment occurs following the first anniversary but prior to the date that is six months following such first anniversary; or (iv) 2% of such principal amount if repayment occurs following the date is six months following the first anniversary of the closing date but prior to the date of maturity. Finders acting in connection with the offering received a finder's fee in the aggregate total amount of $5,500. The Company will pay to the holders of the 13% Debentures an annual work and credit maintenance fee of 2% of the principal amount in cash. The annual maintenance fee will be paid in advance for each year, with the first payment due and payable on the date that is three months following the closing date and the final maintenance fee payment due and payable on the one-year anniversary of the closing date.

Issued and Outstanding Share Capital

The Company’s authorized capital consists of an unlimited number of Common Shares and unlimited number of Class A Preferred Shares, issuable in series. As of the date of this MD&A, the issued and outstanding shares consists of 148,920,776 Common Shares with no Class A Preferred Shares outstanding.

The Company has established a stock option plan (the “ Plan ”) for the benefit of its employees, directors, officers and consultants. On September 14, 2022 the Company amended and restated the existing plan. Under the new plan (the “2022 Option Plan”), the maximum number of options that may be granted cannot exceed 23,598,557, representing 20% of the aggregate of issued and outstanding Common Shares on September 14, 2022 being the date of the annual and special meeting of shareholders of the Company. As of the date of this MD&A, there are 23,306,175 stock options outstanding under the Plan.

As of the date of this MD&A, there are outstanding 34,828,056 non-broker warrants to purchase up to 34,828,056 Common Shares and 1,499,071 compensation options to purchase up to 904,050 Common Shares.

Significant Accounting Policies and Estimates

The Company’s significant accounting policies and accounting estimates under International Financial Reporting Standards (“ IFRS ”) are contained in the unaudited Condensed Interim Financial Statements. Certain of these policies involve critical accounting estimates as they require us to make particularly subjective or complex judgments about matters that are inherently uncertain and because of the likelihood that materially different amounts could be reported under different conditions or using different assumptions. Actual results may differ from estimates under different assumptions and conditions. Significant judgments include income taxes and significant estimates include fair value measurements and the valuation process.

New Standards Adopted During The Year

New and Revised IFRS Standards issued but not yet effective

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In January 2020, the IASB issued amendments to IAS 1, Presentation of Financial Statements, to clarify the requirements for classifying liabilities as current or non-current. The amendments clarify the classification of liabilities as current or non-current based on rights that are in existence at the end of the reporting period and are unaffected by expectations about whether an entity will exercise its right to defer settlement of a liability. The amendments also clarify the definition of "settlement" of a liability. The amendments are effective January 1, 2024, with early adoption permitted. The amendments are to be applied retrospectively. Management does not expect any material impact to the Corporation’s financial statements upon adoption of these amendments.

In February 2021, the IASB issued amendments to IAS 8, Accounting Policies, Changes in Accounting Estimates and Errors, to introduce a definition of "Accounting Estimates". The amendments clarify the distinction between changes in accounting estimates and accounting policies as well as the correction of errors. Additionally, the IASB clarifies how entities use measurement techniques and inputs to develop accounting estimates. The amendments are effective January 1, 2023, with early adoption permitted. Management does not expect any material impact to the Corporation’s financial statements upon adoption of these amendments.

Related party transactions

The Company’s key management is comprised of the Board of Directors and current or former members of the executive team of the Company. Key management compensation for the three and twelve months ended December 31, 2022 and 2021 consisted of the following:

Three Months Ended Three Months Ended Twelve months Ended Twelve months Ended
December 31, December 31,
2022 2021 2022 2021
$ $ $ $
Salaries, fees and short-term benefits 880,585 1,250,925 3,338,994 2,996,308
Share-based benefits 124,293 396,100 526,019 952,279
1,004,878 1,647,025 3,865,013 3,948,587

On August 9, 2022, the Company issued 516,140 stock options to the directors of the Company for fees related to the three months period ended June 30, 2022 of $66,250. Each option vests quarterly over one year and is exercisable at a price of $0.20 per common share at any time up to August 9, 2027. The fair value of the stock options was determined at $54,388 using the Black Scholes option pricing model with the following assumptions: share price of $0.15, risk free interest rate 2.89%, expected life of 5 years and expected volatility of 97.18%. On April 4, 2022, the Company issued 355,785 stock options to the directors of the Company for fees related to the three months ended March 31, 2022 of $57,500. Each option vests quarterly over one year and is exercisable at a price of $0.26 per common share at any time up to April 4, 2027. The fair value of the stock options was determined at $55,148 using the Black-Scholes option pricing model with the following assumptions: share price of $0.28, risk free interest rate 2.43%, expected life of 5 years and expected volatility of 70.08%. Amortization of the fair value of the above stock options during the year ended December 31, 2022 of $91,377 was applied against directors fees owing for year ended December 31, 2022 with a remaining balance owing of $32,373.

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As at December 31, 2022, aggregate bonuses payable to members of the Company's executive team was $196,100 (December 31, 2021 - $552,678).

Financial Risk Management

Customer Concentration Risk

Newtopia’s client base is fairly concentrated with two companies comprising 84% of the total revenues. As new clients are added to the Company’s platform, Newtopia anticipates this customer concentration risk will reduce significantly. In the third quarter of 2021, Newtopia expanded its sales strategy into new health insurer verticals, public and private health plans and risk-bearing providers which if on-boarded would significantly broaden the Company’s total addressable market and diversify its customer concentration. A strong pipeline of new business and an active sales process provides the Company with confidence that it will be able to reduce its customer concentration as it evolves and expands its target customer.

Credit risk

Credit risk is the risk of financial loss to the Company that arises from the possibility that the Company’s customers may experience financial difficulty and be unable to fulfil their contract commitments. The Company mitigates the risk of credit loss by entering into contracts with large and established customers and by placing its cash with major financial institutions.

The Company’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. However, management also considers the factors that may influence the credit risk of its customer base, including the default risk associated with the industry and country in which its customers operate. A customer is considered to be at default when they are unable to fulfill their contractual commitments and make the required payments on their debt obligations. Given the customer base is comprised of large established corporations, customer balances are also considered to be in default when they are more than 90 days past due. The gross carrying amount of a trade receivable is written off when the Company has no reasonable expectations of recovering the balance in its entirety or a portion thereof. The Company makes an assessment on a customer-by-customer basis with respect to the timing and amount of write-off based on the specific circumstances of the customer and determines the amount to write-off based on whether there is a reasonable expectation of recovery.

Management has established a credit policy under which each new customer is analyzed individually for creditworthiness. The majority of the Company’s current customers are large established corporations with high credit quality consisting primarily of U.S. healthcare insurance payors or self-insured employers. The Company limits its exposure to credit risk from trade receivables by establishing a maximum payment period of 1-2 months. When determining whether there is an increase in credit risk of any of its trade receivables, the Company considers reasonable and supportable information that is relevant and available without undue cost or effort. This includes quantitative and qualitative information, that includes forward-looking information. At December 31, 2021 and 2020, none of these customer’s balances have been written off or are credit impaired at the reporting date. There has been no change to the Company's policies and processes with respect to the way it manages credit risk.

The Company does not require collateral in respect of trade and other receivables. The Company does not have trade receivable and contract assets for which no loss allowance is recognized because of collateral.

At December 31, 2022 and 2021, the exposure to credit risk for trade receivables and contract assets was limited to the United States. At December 31, 2022, two customers whose trade receivables exceeded 10%

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of the total trade and other receivables balance represented 89% (December 31, 2021 – 90%) of the Company’s trade and other receivables.

Foreign currency risk

Foreign currency risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate based on the changes in foreign exchange rates. The Company enters into transactions to purchase and sell goods denominated in foreign currencies, which relate to revenues, cost of sales, expenses, cash, accounts receivable and accounts payable balances.

As at December 31, 2022 and 2021, the following items were denominated in foreign currency:

2022 2021
$ $
Balances (U.S. Dollars)
Cash 255,426 640,096
Trade and other receivables 1,008,451 1,051,904
Trade and other payables 590,667 445,808

The following table demonstrates the sensitivity to a reasonably possible change in the U.S. dollar exchange rate, with all other variables held constant, on the translation of the Company’s foreign currency denominated monetary assets and liabilities as at December 31, 2022 and 2021.

Change in Effect on loss
U.S. rate before tax
$ $
2022 10% 91,180
-10% (91,180)
2021 10% 158,000
-10% (158,000)

Liquidity risk

The Company’s objective is to have sufficient liquidity to meet its liabilities when due. The Company monitors its cash balances and cash flows generated from operations to meet its requirements. There has been no change to the Company’s policies and processes with respect to the way it manages liquidity risk.

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The following are the contractual maturities of the financial liabilities as at December 31, 2022:

Less than After
Total 1year 1-3 years 4-5 years 5 years
$ $ $ $ $
Trade and other payables 2,584,039 2,584,039 - - -
Credit facility 4,823,545 4,823,545 - - -
Lease obligations 544,700 544,700 - - -
Debentures 3,895,000 2,545,000 1,350,000 - -
11,847,284 10,497,284 1,350,000 - -

The following are the contractual maturities of the financial liabilities as at December 31, 2021:

Less than After
Total 1year 1-3years 4-5years 5years
$ $ $ $ $
Trade and other payables 1,965,420 1, 965,420 - - -
Credit facility 2,331,314 2,331,314 - - -
Lease obligations 667,556
300,555
367,001 - -
Debentures 2,545,000 - 2,545,000 - -
7,509,290 4,597,289 2,912,001 - -

Risks and Uncertainties

The achievement of Newtopia’s objectives, is in part, dependent on the successful mitigation of the business risks identified below. They are affected by various factors including general economic and market conditions, equity and credit markets, fluctuations in interest costs, competition, credit worthiness of customers and various other factors.

Limited Operating History

Newtopia was founded in 2008 and spent several years experimenting with direct to consumer distribution before settling on an enterprise sales model in 2012. Following the completion of a three-year Aetna sponsored RCT in 2013, the Company launched commercially in 2016. This limited operating history makes the Company’s current business and future prospects difficult to evaluate.

The Company has encountered and will continue to encounter risks and uncertainties frequently experienced by new and growing companies in rapidly changing industries, such as determining appropriate investments of its limited resources, market adoption of the Company’s existing and future offerings, competition from other companies, acquiring and retaining customers, managing customer deployments, hiring, integrating, training and retaining skilled personnel, developing new offerings, determining prices for its services, unforeseen expenses and challenges in forecasting accuracy. If the Company’s assumptions regarding these and other similar risks and uncertainties, which the Company uses to plan its business, are incorrect or change as the Company gains more experience operating its business or due to changes in its

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industry, or if Newtopia does not address these challenges successfully, its operating and financial results could differ materially from expectations and its business could suffer.

Lack of Profitability and Negative Operating Cash Flow

The Company has incurred losses in recent periods. The Company may not be able to achieve or maintain profitability and may continue to incur significant losses in the future. In addition, the Company expects to continue to increase operating expenses as it implements initiatives to continue to grow its business. If the Company’s revenues do not increase to offset these expected increases in costs and operating expenses, the Company will not be profitable. There is no assurance that future revenues will be sufficient to generate the funds required to continue operations without external funding.

Additional Financing

There is no guarantee that the Company will be able to achieve its business objectives. The continued development of the Company may require additional financing. The failure to raise such capital could result in the delay or indefinite postponement of current business objectives or the Company going out of business. There can be no assurance that additional capital or other types of financing will be available if needed or that, if available, the terms of such financing will be favourable to the Company. If additional funds are raised through issuances of equity or convertible debt securities, existing shareholders could suffer significant dilution, and any new equity securities issued could have rights, preferences and privileges superior to those of holders of Common Shares.

Market Forces

The disease prevention market is immature and volatile, and if it does not develop or if it develops more slowly than the Company expects, or if it does not achieve expected levels of engagement and outcomes, the growth of business will be harmed. The disease prevention market is new and unproven, and it is uncertain whether it will achieve and sustain high levels of demand and market adoption. The Company’s success will depend to a substantial extent on the willingness of employers and insurers to internally promote Newtopia’s service offering and its ability to drive engagement and outcomes. If employer or insurer customers and participants do not perceive the benefits of the Company’s offering or its offering does not drive engagement and outcomes, then disease prevention market might not develop at all, or it might develop more slowly than the Company expects, either of which could significantly adversely affect the Company’s operating results. In addition, the Company has limited insight into trends that might develop and affect its business. The Company might make errors in predicting and reacting to relevant business, legal and regulatory trends, which could harm its business. If any of these events occur, it could materially adversely affect the Company’s business, financial condition or results of operations.

The U.S. healthcare industry is massive, with a number of large market participants with conflicting agendas and is subject to significant government regulation and is currently undergoing significant change. Changes in the industry, such as the emergence of new technologies as more competitors enter the market, could result in Newtopia’s solution being less desirable or relevant. For example, the Company currently derive substantially all of its revenue from sales to customers that are self-insured employers. The demand for Newtopia’s offering depends on the need of self-insured employers to manage the costs of health care services that they pay on behalf of their employees. While the percentage of employers who are self-insured has been increasing over the past decade, there is no assurance that this trend will continue. Various factors, including changes in the health care insurance market or in government regulation of the health care industry, could cause the percentage of self-insured employers to decline, which would adversely affect the Company’s business and operating results. Furthermore, such trends and Newtopia’s business could be

Page 21

affected by changes in health care spending resulting from the Patient Protection and Affordable Care Act . There is no guarantee that the Company would be able to compensate for the loss in revenue from employers by increasing sales of its solution to health insurance companies or to individuals or government agencies. In such a case, the Company’s results of operations would be adversely affected. If healthcare benefits trends shift or entirely new technologies are developed that replace existing solutions, Newtopia’s existing or future solutions could be rendered obsolete and its business could be adversely affected.

Competition

Newtopia’s competitors, as well as a number of other companies, within and outside the disease prevention industry, may be pursuing new services, programs and technologies for the purpose of preventing or treating chronic conditions. Any technological breakthroughs in monitoring, treatment or prevention could reduce the potential market for Newtopia’s platform, which would significantly reduce its market appeal.

The frequent introduction by competitors of solutions that are or claim to be superior to the Company’s platform may create market confusion, which may make it difficult for potential clients to differentiate the benefits of Newtopia’s platform over competitive products. As a result, the Company’s sales may decline significantly or may not increase in line with forecasts, either of which would adversely affect the Company’s business, financial condition and results of operation.

Some of the Company’s competitors may have greater name and brand recognition, longer operating histories, significantly greater resources and may be able to offer similar programs at more attractive prices. Further, current or potential customers may be acquired by third parties with greater available resources. As a result, Newtopia’s competitors may be able to respond more quickly and effectively to new or changing opportunities, technologies, standards or client requirements and may have the ability to initiate or withstand substantial price competition. In addition, Newtopia’s competitors have established, and may in the future establish, cooperative relationships with vendors of complementary products, technologies or services to increase the availability of their solutions in the marketplace.

New competitors or alliances may emerge that have greater market share, a large client base, more widely adopted proprietary technologies, greater marketing expertise, greater financial resources and larger sales forces, which could put the Company at a competitive disadvantage. Newtopia’s competitors could also be better positioned to serve certain segments of the Company’s market, which could create additional price pressure. In light of these factors, even if Newtopia’s platform is more effective than those of its competitors, current or potential clients may accept competitive solutions in lieu of purchasing Newtopia’s solution. If the Company is unable to successfully compete, its business, financial condition, and results of operations could be adversely affected.

Customer Concentration

The Company’s current customer base is concentrated to a few large customer contracts and the contract with the Company’s largest customer contains a termination for convenience feature allowing the customer to terminate on 30 days’ notice. In the event that a contract with one of its major customers is terminated and the Company is unable to find new customers or other sources of comparable revenue within a reasonable time period, the Company’s operations and financial results would be adversely affected.

During the year ended December 31, 2022, the Company derived 84% of its services and product revenues from two customers (December 31, 2021 - 84%).

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Participant Enrollment and Engagement

Certain fees the Company charges customers are dependent upon voluntary participant participation in the platform and the achievement of clinical outcomes. If participants drop out of the platform, leave their employer, choose to participate in the platform sporadically or not at all, or do not achieve clinical outcomes, the Company will lose revenue and this will negatively affect its operations. If the number of employees covered by one or more of its customer’s health plan programs were to be reduced, this decrease would also lead to a decrease in the Company’s revenue. In addition, the growth forecasts of Newtopia’s customers are subject to significant uncertainty and are based on assumptions and estimates that may prove to be inaccurate and their enrollment in Newtopia’s platform could fail to grow at anticipated rates, if at all, which could have an adverse effect on its business, financial condition or results of operations.

In addition, the Company’s ability to achieve significant growth in revenue in the future will depend, in large part, upon its ability to attract new employer and insurer customers. If the Company fails to attract new customers and fails to maintain and expand new customer relationships, its revenue may grow more slowly than expected and business may be adversely affected.

Customer Rollout

The rollout of Newtopia’s platform can vary widely by customer and is typically phased out over time across the enterprise. Its employer customers have the ability to alter the size and timing of phased rollouts to at-risk employees which affects the timing of the Company’s revenue and makes revenue difficult to forecast. In addition, if the Company’s customers do not allocate the internal resources necessary for a successful rollout for their employees, or the rollout date is delayed, the Company could incur significant costs, the customer enrollment rate may decline and/or customers could become dissatisfied and decide not to increase utilization of Newtopia’s platform.

Regulatory Risks

The Company faces regulatory risks, many of which are outside of its control. Healthcare laws and regulations are constantly evolving and could significantly change in the future. The Company closely monitor these developments and will modify its operations from time to time as the regulatory environment requires. There can be no assurances, however, that the Company will always be able to adapt its operations to address new laws or regulations or that new laws or regulations will not adversely affect its business. Potential changes to laws and regulations, more vigorous enforcement thereof, or unanticipated events could require extensive changes to the Company’s operations, increased compliance costs or give rise to material liabilities, which could have a material adverse effect on the business, results of operations and financial condition of the Company.

Compliance with various laws and regulations including but not limited to the Genetic Information Nondiscrimination Act (“ GINA ”) and HIPAA in the U.S. and the Genetic Non-Discrimination Act (“ GNDA ”) in Canada, is necessary for the Company to achieve its business objectives. Failure to comply with such laws and regulations may result in additional costs for corrective measures, penalties or restrictions on the Company’s operations. Although the Company believes that is operating materially in compliance with applicable federal and state laws and regulations, neither the Company’s current or anticipated business operations nor the operations of the Company’s contracted suppliers have been the subject of judicial or regulatory interpretation. The Company cannot assure that a review of the Company’s business by courts or regulatory authorities will not result in a determination that could materially adversely affect the Company’s operations.

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Genetic Testing

The marketing, sale and use of the genetic testing component of Newtopia’s platform could subject it to liability for errors in, misunderstandings of, providing genetic counseling, or inappropriate reliance on, information it provides to participants, and lead to claims against the Company. A product liability or professional liability claim could result in substantial damages and be costly and time-consuming for the Company to defend. Although the Company maintains liability insurance, including for errors and omissions, there is no assurance that the Company’s insurance would fully protect from the financial impact of defending against these types of claims or any judgments, fines or settlement costs arising out of any such claims. Any liability claim, including an errors and omissions liability claim, brought against the Company, with or without merit, could increase the Company’s insurance rates or prevent it from securing insurance coverage in the future. Additionally, any liability lawsuit could cause injury to Newtopia’s reputation. The occurrence of any of these events could adversely affect the Company’s business, reputation and results of operations.

Ethical, legal and social concerns related to the use of genetic information could impact Newtopia’s business. Currently, the GINA and GNDA protects individuals from discrimination based on their genetic information in both health insurance and employment. However, governmental authorities could, for social or other purposes, limit, regulate or prohibit the use of genetic information or genetic testing. Similarly, these concerns may lead participants to refuse to engage in genetic testing, even if permissible. These and other ethical, legal and social concerns may limit market acceptance of genetic testing which could adversely affect the Company’s business, financial condition, or results of operations.

Liability

As a provider of lifestyle coaching, recommending nutrition, exercise and behaviour modification, Newtopia is exposed to the risk of liability claims. To mitigate against this risk, Newtopia has taken the following steps:

  • Newtopia’s programs have been designed by a team of leading experts, each with accountability to oversight bodies, in compliance with medical and lifestyle guidelines including: Center of Disease Control, Clinical Obesity Guidelines, Food Guides, Physical Activity Guidelines and Mental Health Association Guidelines;

  • Newtopia’s personal profile tool identifies nutrition, exercise, behaviour and medical contraindications that must be explored before a client is enrolled in a Newtopia program;

  • Participants complete a comprehensive limitation of liability waiver and genetic consent agreement within Newtopia’s service agreement upon program enrolment;

  • Newtopia programs are standardized and rules-based to ensure that coaches do not exercise personal discretion in the application of lifestyle recommendations; and

  • Newtopia carries extensive insurance policies covering personal, general and professional liability along with property.

It is the Company’s belief that its platform does not constitute the practice of medicine or provide medically necessary services and is strictly offered for educational purposes only. To the extent that the Company extends to other market areas (i.e., Medicare and Medicaid) or changes billing methods, it may be exposed to increased regulatory requirements under the Employee Retirement Income Security Act of 1974 (“ ERISA ”), a federal law that sets minimum standards for employee benefit plan maintained by privatesector employers. The Company is not currently bound by ERISA standards, but should it become bound,

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violating these standards can have serious and costly consequences that could adversely affect the Company’s business, financial condition or results of operation.

The Company’s platform is also not currently subject to regulation or pre-approval by the Food and Drug Administration (“ FDA ”). The FDA is a federal agency of the U.S. Department of Health and Human Services and is responsible for regulating a wide range of products, including foods, medical devices, drugs and cosmetics. If the scope of regulation under the FDA were to be broadened or the Company expands its platform in such a way as to fall under the existing scope of the FDA, the Company may be exposed to preapproval and increased regulatory requirements, which could require changes to the Company’s operations and lead to increased compliance costs. Should the Company become subject to the FDA and fail to comply with these new regulatory requirements, a number of sanctions could be imposed that could adversely affect the Company’s business, financial condition or results of operation.

Employee Misconduct

The Company’s employees may engage in misconduct or other improper activities, including noncompliance with regulatory standards and requirements, which could cause significant liability and harm to Newtopia’s reputation. The Company is exposed to the risk of employee fraud or other misconduct, including intentional failure to comply with laws and regulations. The Company has a Code for its directors, officers and employees, but it is not always possible to identify and deter employee misconduct, and the precautions it takes to detect and prevent this activity may not be effective in controlling risks or losses or in protecting from governmental investigations or other actions or lawsuits stemming from a failure to be in compliance with such laws or regulations. If any such actions are instituted against the Company, and it is not successful in defending itself or asserting its rights, those actions could have a significant impact on business and results of operations, including the imposition of significant fines or other sanctions.

Reliance on Suppliers

The Company relies on a number of suppliers, or, in some cases, sole suppliers for genetic testing and physician prescription services for genetic testing. While the Company does have service agreements in place with these suppliers, they could cease to provide such services and as a result, limit the Company’s ability to fulfill its service obligations to customers. There are alternative supplier options, however, transitioning to a new supplier could be time consuming and expensive. Therefore, any such interruption could significantly affect Newtopia’s business, financial condition, results of operations and reputation.

The Company relies on genetic testing lab to maintain compliance with applicable laws and regulations, including maintenance of required licensing and certificates. Newtopia’s genetic testing labs are subject to the Clinical Laboratory Improvement Amendments of 1988 (“ CLIA ”), a U.S. federal law that regulates clinical laboratories that perform testing on specimens derived from humans for the purpose of providing information for the diagnosis, prevention, or treatment of disease. CLIA regulations establish specific standards with respect to personnel qualifications, facility administration, proficiency testing, quality control, quality assurance, and inspections. The College of American Pathologists (“ CAP ”) maintains a clinical laboratory accreditation program. Designed to go well beyond regulatory compliance, CAP asserts that the program helps laboratories achieve the highest standards of excellence to positively impact patient care. Failure to maintain proper CLIA certification and CAP accreditation could significantly affect Newtopia’s business, financial condition, results of operations and reputation.

Failure to comply with applicable clinical laboratory licensure requirements may result in a range of enforcement actions, including license suspension, limitation, or revocation, directed plan of action, onsite monitoring, civil monetary penalties, criminal sanctions, as well as significant adverse publicity.

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Data Privacy and Security

Security breaches, loss of data, changes to genetic or phenotypic data ownership and other disruptions could compromise sensitive information related to the Company’s business and expose it to liability, which could adversely affect Newtopia’s business and reputation.

In the ordinary course of business, the Company collects, uses and stores sensitive data, including legally protected health information, genetic data, personally identifiable information, intellectual property and proprietary business information. The Company manages and maintains its applications and data utilizing a combination of on-site systems, managed data center systems, and cloud-based data center systems. These applications and data encompass a wide variety of business-critical information including commercial information, and business and financial information. The Company faces a number of risks relative to protecting this critical information, including loss of access risk, inappropriate disclosure, inappropriate modification, and the risk of being unable to adequately monitor and modify controls over such critical information.

The secure processing, storage, maintenance and transmission of this critical information are vital to the Company’s operations and business strategy, and it devotes significant resources to protecting such information. Although the Company takes measures to protect sensitive information from unauthorized access or disclosure, Newtopia’s information technology and infrastructure may be vulnerable to attacks by hackers or viruses or breached due to employee error, malfeasance, or other disruptions. Any such breach or interruption could compromise the Company’s networks and the information stored there could be accessed by unauthorized parties, publicly disclosed, lost or stolen. Any such access, disclosure or other loss of information could result in legal claims or proceedings, liability under federal or state laws that protect the privacy of personal information, such as Canada’s PIPEDA which, along with its provincial counterparts, governs the collection, use and disclosure of personal information in the course of commercial activities by private sector organizations in Canada, and the U.S.’ HIPAA and the HITECH Act as well as regulatory penalties. HIPAA establishes privacy and security standards that limit Newtopia’s use and disclosure of personal health insurance (“ PHI ”) and requires it to implement administrative, physical and technical safeguards to ensure the confidentiality, integrity and availability of PHI, as well as notify the Company’s covered entity customers of breaches of unsecured PHI and security incidents. The Company acts as a HIPAA “business associate” to its covered entity customers because it collects, uses and maintains PHI in order to provide services to these customers. HIPAA requires the Company to enter into satisfactory written business associate agreements with its covered entity customers, which contain specified written assurances that the Company will safeguard PHI that it creates or accesses and will fulfill other material obligations. Under the Omnibus Final Rule, whose primary purpose is to implement HITECH Act mandates, the Company may be held directly liable under its business associate agreements and HIPAA for any violations of HIPAA. Therefore, the Company could face liability to its customers under its contracts with them as well as liability to the government under HIPAA if the Company does not comply with its business associate obligations and those provisions of HIPAA that are applicable to us. While the Company takes measures to comply with applicable laws and regulations as well as its own internally disseminated privacy and security policies, such laws, regulations and related legal standards for privacy and security continue to evolve and any failure or perceived failure to comply with applicable laws, regulations and standards may result in threatened or actual proceedings, actions and public statements against the Company by government entities, private parties, consumer advocacy groups or others, or could cause the Company to lose clients, which could have a material adverse effect on the Company’s business, financial condition and results of operations. In addition, the Company could be exposed to risk of a data breach affecting any of its subcontractors. The penalties for a violation of HIPAA are significant and, if imposed, could have a

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material adverse effect on the Company’s business, financial condition and results of operations. In addition, the interpretation and application of consumer, health-related, and data protection laws in Canada, the U.S. and elsewhere are often uncertain, contradictory and in flux. It is possible that these laws may be interpreted and applied in a manner that is inconsistent with the Company’s practices. If so, this could result in government-imposed fines or orders requiring that the Company change its practices, which could adversely affect its business. Complying with these various laws could cause us to incur substantial costs or require the Company to change its business practices and compliance procedures in a manner adverse to the Company’s business.

Security Threats

Cyber incidents can result from deliberate attacks or unintentional events. Cyber-attacks could result in any person gaining unauthorized access to digital systems for purposes of misappropriating assets or sensitive information, including personally identifiable information, corrupting data or causing operational disruption. Cyber-attacks could also result in important remediation costs, increased cyber security costs, lost revenues due to a disruption of activities, litigation and reputational harm affecting customer and investor confidence, which could materially adversely affect the Company’s business and financial results.

The Company has not experienced any material losses to date related to cyber-attacks or other information security breaches, but there can be no assurance that the Company will not incur such losses in the future which could be in excess of any available insurance and could materially adversely affect its business and financial results. The Company’s risk and exposure to these matters cannot be fully mitigated because of, among other things, the evolving nature of these threats. As a result, cyber security and the continued development and enhancement of controls, processes and practices designed to protect systems, computers, software, data and networks from attack, damage or unauthorized access is a priority. As cyber threats continue to evolve, the Company may be required to expend additional resources to continue to modify or enhance protective measures or to investigate and remediate any security vulnerabilities.

Managing Growth

Newtopia may not be able to manage future growth effectively, which could make it difficult to execute its business strategy. Expected future growth could create a strain on the Company’s organizational, administrative and operational infrastructure, including coaching, customer service, technology, marketing and sales, and management. The Company may not be able to maintain the quality of or expected turnaround times for its services or satisfy customer demand as it grows. The Company’s ability to manage and scale its growth properly will require it to continue to improve its operational, technological, financial and management controls, as well as its reporting systems and procedures. If the Company is unable to manage its growth effectively, it may be difficult for the company to execute its business strategy and business could be harmed. Future growth could also make it difficult to maintain corporate culture.

Participant Support

In implementing and using the Company’s platform, its participants depend on support to resolve issues in a timely manner. The Company may be unable to respond quickly enough to accommodate short-term increases in demand for such support. Increased participant demand for support could increase costs and adversely affect the Company’s results of operations and financial condition. The Company’s sales are highly dependent on its reputation and on positive recommendations from its existing participants and clients. Any failure to maintain high-quality participant support, or a market perception that the Company does not maintain high-quality participant support, could adversely affect Newtopia’s reputation and in turn could have a material adverse effect on the Company’s business, operating results or financial condition.

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Reliance on Management

The success of the Company is dependent upon the ability, expertise, judgment, discretion and good faith of its senior management. While employment agreements are customarily used as a primary method of retaining the services of key employees, these agreements cannot assure the continued services of such employees. Any loss of the services of such individuals could have a material adverse effect on the Company’s business, operating results or financial condition.

In addition, as the Company continues to grow, it may be unable to continue to attract or retain the personnel needed to maintain its competitive position. In addition to hiring new employees, the Company must continue to focus on retaining its best talent. The Company may need to invest significant resources on new and existing employees and may never realize returns on these investments. If the Company is not able to effectively increase and retain talent, its ability to achieve its strategic objectives will be adversely impacted, and Newtopia’s business will be harmed.

Possible Acquisitions

As part of its business strategy, the Company may pursue acquisitions of complementary businesses or assets, form joint ventures or make investments in other companies or technologies that could harm its operating results, dilute stockholders’ ownership, or cause it to incur debt or significant expense. The Company also may pursue strategic alliances to expand its offerings or distribution or make investments in other companies. As an organization, Newtopia has limited experience with respect to acquisitions as well as the formation of strategic alliances and joint ventures. If the Company makes any acquisitions in the future, it may not be able to integrate these acquisitions successfully into its existing business, and the Company could assume unknown or contingent liabilities. Any future acquisitions by the Company also could result in significant write-offs or the incurrence of debt and contingent liabilities, any of which could harm its operating results. Integration of an acquired company or business also may require management resources that otherwise would be available for ongoing development of the Company’s existing business. The Company may not identify or complete these transactions in a timely manner, on a cost-effective basis, or at all, and the Company may not realize the anticipated benefits of any acquisition, technology license, strategic alliance, joint venture or investment. To finance any acquisitions or investments, the Company may choose to raise additional funds. If the Company raises funds by issuing equity securities, dilution to its stockholders could result. Any equity securities issued also may provide for rights, preferences or privileges senior to those of holders of the Company’s Common Shares. If the Company raises funds by issuing debt securities, these debt securities would have rights, preferences and privileges senior to those of holders of its Common Shares. The terms of debt securities issued or borrowings could impose significant restrictions on the Company’s operations. If the Company raises funds through collaborations and licensing arrangements, it might be required to relinquish significant rights to its technologies or products or grant licenses on terms that are not favourable to the Company. It may be necessary for the Company to raise additional funds for these activities through public or private financings. Additional funds may not be available on terms that are favourable, or at all.

Conflicts of Interest

The Company may be subject to various potential conflicts of interest because some of its officers and directors may be engaged in a range of business activities. In addition, the Company’s executive officers and directors may devote time to their outside business interests provided that such activities do not materially or adversely interfere with their duties to the Company. In some cases, the Company’s executive officers and directors may have fiduciary obligations associated with these business interests that could

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interfere with their ability to devote time to the Company’s business and affairs and that may adversely affect the Company’s operations. These business interests could require significant time and attention of the Company’s executive officers and directors to the detriment of the Company. In addition, the Company may also become involved in other transactions which conflict with the interests of its directors and the officers who may from time to time deal with persons, firms, institutions or corporations with which the Company may be dealing, or which may be seeking investments similar to those desired by it. The interests of these persons could conflict with those of the Company. In addition, from time to time, these persons may be competing with the Company for available investment opportunities. Conflicts of interest, if any, will be subject to the procedures and remedies provided under applicable laws. In particular, in the event that such a conflict of interest arises at a meeting of the Company’s directors, a director who has such a conflict will abstain from voting for or against the approval of such participation or such terms. In accordance with applicable laws, the directors of the Company are required to act honestly, in good faith and in the best interests of the Company.

Litigation

The Company may become party to litigation from time to time which could adversely affect its business. It is the Company’s belief that its platform does not constitute the practice of medicine or subject it to professional malpractice claims. Nonetheless, such claims relating to the services the Company provides may arise. Should any litigation in which the Company becomes involved be determined against the Company, such a decision could adversely affect the Company’s ability to continue operating and the market price for the Common Shares and could use significant resources. Even if the Company is involved in litigation and is successful, litigation can redirect significant Company resources. Litigation may also create a negative perception of the Company’s brand.

Intellectual Property Rights

The Company relies on trade secret, patent, copyright and trademark laws, and confidentiality, licensing and other agreements with executives, consultants and third parties, all of which offer only limited protection. If the Company is compelled to spend significant time and money protecting or enforcing its intellectual property, its business and financial prospects may be harmed. If the Company is unable to effectively protect the intellectual property it owns, other companies may be able to offer the same or similar services, which could materially adversely affect its competitive business position and business prospects. The Company’s patent may be challenged, narrowed, invalidated or circumvented, which could limit its ability to stop competitors from marketing the same or similar services. Even if the Company’s patent is unchallenged, it may not adequately protect its intellectual property, provide exclusivity for its services or prevent others from designing around its claims. Any of these outcomes could impair the Company’s ability to prevent competition from third parties, which may have an adverse impact on Newtopia’s business.

International Expansion

The Company may in the future expand its operations and business into jurisdictions outside of Canada and the U.S. There can be no assurance that any market for the Company’s products will develop in any such foreign jurisdiction. The Company may face new or unexpected risks or significantly increase its exposure to one or more existing risk factors, including economic instability, changes in laws and regulations, lack of brand familiarity and the effects of competition. These factors may limit the Company’s capability to successfully expand its operations and may have a material adverse effect on the Company’s business, financial condition and results of operations.

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Technical Problems

The Company may encounter technical obstacles, and it is possible that it discovers additional problems or design defects that prevent its platform from operating properly. If the platform is not performed properly and reliably, malfunctions or fails to achieve customer expectations in terms of performance, customers could assert liability claims against the Company or attempt to cancel their contracts. This could damage Newtopia’s reputation and impair ability to attract or maintain customers.

Any real or perceived errors, failures, bugs or other vulnerabilities discovered in the Company’s products could result in negative publicity and damage to its reputation, loss of clients, loss of participants, loss or delay in market acceptance of its platform, loss of competitive position, loss of revenue or liability for damages, overpayments and/or underpayments, any of which could harm enrollment rates. Similarly, any real or perceived errors, failures, design flaws or defects in the Company’s products could have similar negative results. In such an event, the Company may be required or may choose to expend additional resources in order to help correct the problem. Such efforts could be costly, or ultimately unsuccessful. Even if the Company is successful at remediating issues, it may experience damage to its reputation and brand.

Economic Conditions

A potential downturn in general economic conditions and the associated market volatility and uncertainty, could have a negative impact on both the Company’s customers’ and its ability to accurately forecast and plan future business activities. In addition, these conditions could cause the Company’s customers or prospective customers to decrease headcount, benefits or human resources budgets, which could decrease corporate spending on its services, resulting in delayed and lengthened sales cycles, a decrease in new customer acquisition and loss of existing customers. Furthermore, during challenging economic times, the Company’s customers may have difficulty gaining timely access to sufficient credit or obtaining credit on reasonable terms, which could impair their ability to make timely payments to us and adversely affect the Company’s revenue. If that were to occur, the Company’s financial results could be harmed. Further, challenging economic conditions might impair the ability of the Company’s customers to pay for the services they have already purchased from the Company and, as a result, the Company’s write-offs of accounts receivable could increase. The Company cannot predict the timing, strength, or duration of any potential economic slowdown or recovery and such a slowdown could cause its business to be harmed.

Seasonality

The Company’s revenue fluctuates quarterly depending on the level of Welcome Kit sales which usually occur in bulk at the outset of a new customer implementation or in phases as customers introduce the Company’s platform to its employees.

Subscription revenues are subject to seasonality with greater engagement at the start of the calendar year. The Company may be affected by seasonal trends in the future, particularly as its business matures. To the extent the Company experiences this seasonality, it may cause fluctuations in its operating results and financial metrics and make forecasting future operating results and financial metrics more difficult.

Additional Taxes

The Company may be subject to assessments for additional taxes, including sales taxes, which could reduce the Company’s operating results. In accordance with current law, the Company pays, collects and/or remits taxes in those jurisdictions where it maintains a physical presence. In computing its tax obligations in these jurisdictions, the Company is required to take various tax accounting and reporting positions on matters

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that may not be entirely free from doubt and for which the Company has not received rulings from the governing authorities.

While the Company believes it has appropriately remitted all taxes based on its interpretation of applicable law, it is possible that some taxing jurisdictions may attempt to assess additional taxes and penalties on the Company if the applicable authorities do not agree with its positions. A successful challenge by a tax authority, through asserting either an error in the Company’s calculation, or a change in the application of law or an interpretation of the law that differs from the Company’s own, could adversely affect its results of operations.

Exchange Rate Fluctuations

Due to the Company’s operations in the U.S., the Company may be exposed to the effects of fluctuations in currency exchange rates. The Company generates revenue and incurs expenses for employee compensation and other operating expenses in Canadian dollars. Fluctuations in the exchange rates between the Canadian dollar and the U.S. dollar could result in the dollar equivalent of such revenue and expenses being lower, which could have a negative net impact on the Company’s reported operating results.

Brand Awareness

The Company believes that developing and maintaining strategic awareness of its brand in a cost-effective manner is critical to achieving widespread acceptance of its services and attracting new clients. The Company’s marketing efforts are primarily directed at the development of new clients and increased penetration of existing clients. Brand promotion activities may not generate client awareness or increase revenues, and even if they do, any increase in revenues may not offset the expenses the Company incurs in building its brand. If the Company fails to successfully promote and maintain its brand, or incur substantial expenses, it may fail to attract or retain clients necessary to realize a sufficient return on the Company’s brand-building efforts, or to achieve the widespread brand awareness that is critical for broad client adoption of the Company’s Program .

Corporate Culture

The Company believes that its corporate culture is a critical component of its success. As the Company develops the infrastructure of a public company and continues to grow, the Company may find it difficult to maintain these valuable aspects of its corporate culture. Failure to preserve its corporate culture could negatively impact the Company’s future success, including its ability to attract and retain employees, encourage innovation and teamwork and effectively focus on and pursue its corporate objectives.

Disclosure controls and procedures and internal controls over financial reporting

Disclosure controls and procedures

The CEO and CFO have designed or caused to be designed controls to provide reasonable assurance that (i) material information relating to the Company is made known to management by others, particularly during the period in which the annual and interim filings are being prepared; and (ii) information required to be disclosed by the Company in its annual and interim filings or other reports filed or submitted under securities legislation is recorded, processed, summarized and reported within the time frame specified in the securities legislation. Based on the evaluations, the CEO and CFO have concluded that the Company’s disclosure controls and procedures were adequate and effective.

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Internal controls over financial reporting

Newtopia has established internal controls over financial reporting to provide reasonable assurance regarding the reliability of the Company’s financial reporting and the preparation of the financial statements for external purposes in accordance with IFRS. Management, including the CEO and CFO, have determined that as at December 31, 2022, the internal controls over financial reporting were effective.

Inherent limitations

It should be noted that a control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Given the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues, including instances of fraud, if any, have been detected. These inherent limitations include, among other items: (i) that management’s assumptions and judgments could ultimately prove to be incorrect under varying conditions and circumstances; (ii) the impact of any undetected errors; and (iii) controls may be circumvented by unauthorized acts of individuals, by collusion of two or more people, or by management override.

Additional Information

Additional information relating to the Company can be found on SEDAR at www.sedar.com.

APPROVAL

The Board of Directors of the Company has approved the disclosure contained in this MD&A.

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