NEWELL BRANDS INC. - Director's Dealing 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NEWELL RUBBERMAID INC (NWL)
CIK: 0000814453
Period of Report: 2012-03-14

Reporting Person: Ellis John B. (V.P., Corporate Controller)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-03-14	Common Stock	M	3600	$12.84	Acquired	15755	Direct
2012-03-14	Common Stock	M	11200	$7.71	Acquired	26955	Direct
2012-03-14	Common Stock	S	3250	$18.85	Disposed	23705	Direct
2012-03-14	Common Stock	S	350	$18.70	Disposed	23355	Direct
2012-03-14	Common Stock	S	7515	$18.75	Disposed	15840	Direct
2012-03-14	Common Stock	S	3385	$18.76	Disposed	12455	Direct
2012-03-14	Common Stock	S	300	$18.77	Disposed	12155	Direct

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-03-14	Options (Right to Buy)	$12.84	M	3600	Disposed	2018-11-11	Common Stock (3600)	Direct
2012-03-14	Options (Right to Buy)	$7.71	M	11200	Disposed	2019-02-11	Common Stock (11200)	Direct

F1: Options became exercisable in equal installments on November 11, 2009, 2010 & 2011