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New Work SE

Investor Presentation Dec 14, 2010

303_ip_2010-12-14_e9877ec6-8a15-485b-a34f-33d00b004f45.pdf

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Investor Presentation XING AG

Dr. Stefan Gross-Selbeck (CEO) & Ingo Chu (CFO) London, December 14, 2010

02 03 05 01 Social networking market & XING at a glance XING strategy & market potential Operational Performance Executive Summary Agenda 06 Financial Performance 04 Amiando AG acquisition

Strong market position in high growth segment Attractive economics 10.11m members +22% yoy 733,000 payers +11% yoy €13.5m [9M"10] free cash flow €39.6m [9M"10] revenues +19% yoy 29% EBITDA margin [9M"10]

Significant market opportunities

  • Further growth of core subscription business
  • New revenue streams (Recent acquisition of amiando AG)

Good results of strategic focus

  • Outgrowing competition in core market
  • Increasing market share in e-recruiting and advertising

How Europe uses the web?

[Share of regional minutes on key online categories]

More than 900m people use social networks worldwide so far!

Core Use Cases of XING as a Professional Network

Distribution of Page Views on relevant business networking sites in Germany1

Net Promoter Score Social Networks in %2

1 Source: Comscore media metrics report june 2010, 2 TNS study

Segment Overview 02 inc. financial KPIs for Q3"2010 in DACH

Subscriptions E-Recruiting Advertising
(incl. Company Profiles)
International
Revenues
yoy growth in %
€10.4m
+13%
€1.8m
+84%
€0.8m
+51%
€0.5m
-11%
Recent
Highlights

Recent product
launches showing
positive impact
on member
growth and
activity

Strongest
member growth
since Q2"09

another
quarter of
accelerating
growth

2009
investments
paying off
New coop with

No.1 Swiss job
portal (Jobs.ch)
to cover Swiss
market

Boost in
eCPM
(x4 since
Jan 2010)

New formats
(i.e. wallpaper)

significant
member base
in core markets
(~1m members
in Turkey &
1.5m members
in Spain)

Future focus:
driving activtiy
rather than
growth
Market potential ~19m people1 >€200m >€3bn ~17m people1

1 Source: XING analysis of addressable market

Large Potential For Further Member & Payer Growth Addressable Market DACH: Market Size Estimate 2015 03

Source: United Nations World Population Prospects 2006, United Nations Economic Commission for Europe – Statistical Division, European Commission Long-Term Labour Force Projections 2005, OECD's Committee Information Service, CEDEFOP Future Skill Needs in Europe Forecast 2008, Sal. Oppenheim estimates

XING's total addressable market in DACH (2015) is estimated at 19 million users

Jobs & Recruiting Business (DACH) at a glance 03

Massive native potential for XING, >€200m addressable market

Many HR executives reckon XING to be the Next Big Thing in Recruiting

Advertising – Market and Opportunity

Overview/segmentation events market 03

XING AG - Acquisition of amiando AG (Dec. 9, 2010) Executive Summary 04

1. XING AG acquires amiando AG

Objective: to form a fully integrated service provider for the promotion and fulfillment of business related events

2. amiando AG is Europe's leading platform for event management and ticketing

  • 1,600 paying organizers ~€1.5m revenues in 2010e
  • Full service to event hosts (i.e. Reg. forms & ticketing, participant management, payment handling, marketing tools, event data management & CRM, etc.)

3. Events are a key element of the XING platform

  • 150,000 user generated events p.a. (DACH)

  • 750,000 event participants p.a. (DACH)

3. The XING/amiando AG events business is a significant revenue opportunity

  • Jointly we can build and market very attractive solutions for organizers and attendees
  • Covering the most attractive parts of the value chain (fulfillment, event promotion, post-event)
  • Significant market size
  • 4. Purchase price: initial payment of app. €5.1m + second payment of up to €5.25m on March 31, 2013 depending on numerous conditions to be met

amiando AG The online event registration and ticketing tool 04

Proven success

Pricing

  • Ticketing: 5.9% of attendance fee plus 0.99 Eur fix fee per ticket
  • Event management: add-on services such as ticket papers, mailing tool coustomization services for extra charge

XING Events: >130k events, >47k paid events with >690k participants 04

amiando integration # of paid events in DACH in 000s # of events in DACH in 000s # of participants in DACH in 000s

Why events on XING work:

  • "Perfect" target group
  • Unique targeting capabilities
  • High relevance of business graph

XING and amiando AG will cover the most attractive parts of the value chain 04

1. Acquisition of 100% of the shares of amiando AG

2. Purchase price:

1.Payment upon closing: app. €5.1 million

    1. Second payment of a maximum amount of €5.25m payable by March
  • 31, 2013 if numerous milestones are met including:
    • Current amiando management team (founders) stays on board for at least 18 months after closing
    • The new "events" entity generates revenues of €12m in 2011 & 2012 (cumulated)
  • The new "events" entity achieves a cumulated positive result in 2011 & 2012

4. Timing

Full Consolidation as of 1st January 2011

Significant product launches with 05 promising early impact

Constant growth for the past 5 quarters despite slowing core 05

24

DACH: Promising trend of net member adds 05

  • Strongest member growth (+194k) since Q2"2009
  • Continuously strong #1 in DACH
  • XING usage 10x higher than next competitor in Germany*

DACH: Payer base up 12% 05

Q3 net payer adds (16k) up vs. previous quarter (11k)

"E-Recruiting" revenues in €m

Selection of new customers in Q3'10 More than 300 in total

Distribution partnership with leading job portal in Switzerland www.jobs.ch

Q3 display ad revenues impacted by seasonality Decent qoq increase in Q4 expected

Significant member base in both markets Future focus: driving activity

Executive Summary 06 Q3 Highlights

Improved profitability:

EBITDA: 4.46m (32.4% margin), up 52% yoy

Strong growth of non subscription revenues

E-Recruiting:

  • DACH revenues up +84% yoy, (82% yoy globally)
  • Continuing path of accelerating growth

Advertising:

DACH revenues up +51% yoy, (46% yoy globally)

Subscription:

  • Stable increase in payer base
  • DACH revenues up 13% yoy, (11% yoy globally)

Product:

Major platform improvements with highly encouraging early results

2010 – The year of profitable growth

Q3"10 Q2"10 Q3"10
vs.
Q2"10
Q3"09 Q3"10
vs.
Q3"09
Abs. Abs. Rel. Abs. Rel.
Total revenue1 13.8 13.3 +4% 11.7 +18%
Costs -9.3 -9.5 -2% -8.7 +7%
EBITDA 4.5 3.7 +19% 2.9 +52%
Margin 32% 28% +4%pt 25% +7%pt
Depreciation -1.3 -1.2 6% -1.5 -11%
Financial Result -0.0 0.0 0.0
Taxes -1.0 -1.2 -15% -1.1 -10%
Net Result 2.1 1.3 +56% 0.3 +513%

1 Including other operating income

EBITDA-Margin up 5th consecutive quarter in a row

Quarterly revenues continue to grow 06 EBITDA €4.5m; margin 32%

EBITDA Margin >30% for the first time since Q2'09

Continuing strong growth in e-recruiting & advertising 06

XING community and web 2.0 context powerful assets to enter and exploit adjacent markets

Personnel costs Q3'10: €4.4m; 32% of revenues 06

  • Global figures -

Personnel

in €m in % of revenue

Comments

  • Q2 impacted by negative one-off from reorg
  • Q3 impacted by positive one-off from release of personnelrelated accruals
  • FTE"s qoq flat

Marketing expenditures First XING-TV campaign ever started in Sep"2010 06

  • Global figures -

Marketing

in €m in % of revenue

Comments

First XING TV Campaign

  • SEM
  • Display campaigns
  • Affiliate programs
  • Cooperations

Other operating expenses in Q3'10: €2.8m; 21% of revenues 06

  • Global figures -

Other operating expenses

Comments

in €m in % of revenue

Cost line includes:

  • External services
  • Legal, audit, consulting
  • Payment processing
  • Server hosting
  • Rent & other costs

Cash Flow Statement Operating cash flow €4.0m in Q3"2010 06

  • Global figures -
in €m 2009 2010
Q3"09 Q4"09 Q1"10 Q2"10 Q3"10 Q3"10
vs.
Q3"09
Q3"10
vs.
Q2"10
Abs. Abs. Abs. Abs. Abs. Abs. Abs.
EBITDA 2.9 3.0 3.3 3.7 4.5 +1.6 +0.8
Interest/Tax/ESOP 0.0 +0.3 +0.3 +0.1 -1.3 -1.3 -1.4
Net Working
Capital
+1.4 +1.1 +5.6 +1.2 +0.8 -0.6 -0.5
Operating
Cash flow
+4.3 +4.4 +9.2 +5.0 +4.0 -0.3 -1.0
Investment -
Operating
-1.5 -1.1 -1.4 -1.1 -1.2 -0.3 -0.1
Investment - 0.0 0.0 -0.7 0.0 -0.4 -0.4 -0.4
Acquisitions
Financing
incl.
Share Buyback
0.0 1.0 0.0 0.0 0.0 0.0 0.0
Other 0.0 -0.1 0.0 0.0 0.0 0.0 0.0

€1.5m tax payments in Q3'2010

in €m 2010 2009
Q3"10 Q2"10 Q1"10 Q4"09 Q3"09
Abs. Abs. Abs. Abs. Abs.
Assets 90.8 88.6 84.9 80.7 82.1
Operating assets 17.1 17.0 17.0 19.6 21.3
Acquisitions
/ International
16.9 17.2 17.5 17.9 21.7
TAX A/R 0.4 0.5 0.5 0.4 0.5
Cash 56.4 53.9 50.0 42.9 38.6
Liabilities 90.8 88.6 84.9 80.7 82.1
Equity 58.3 55.9 54.3 52.7 55.7
Deferred
Income
20.1 19.6 18.7 16.2 14.8
Liabilities 5.3 5.7 5.8 6.4 6.5
Tax Liabilities 7.1 7.4 6.2 5.4 5.0
Other 0.0 0.0 0.0 0.0 0.0

Negative net working capital

Thank you for your attention!

POWERING RELATIONSHIPS WWW.XING.COM

Backup

POWERING RELATIONSHIPS WWW.XING.COM

XING AG IR stats Market Cap: ~€190m / €56m cash / no debt

Total revenues 54.3 64.9 72.8 85.2
EBITDA 16.3 21.3 24.7 29.4
0) Margin 30% 33% 34% 35%
0,201 Depreciation (5.2) (5.8) (6.3) (8.3)
Dec 1 EBIT 11.1 15.5 18.5 21.1
( Margin 20% 24% 25% 25%
Net income 7.5 10.9 13.0 14.6
EPS in € 1.45 2.09 2.50 2.83
Free cash flow 11.8 13.7 15.6 18.4

Consensus

Analyst coverage Deutsche Bank,
DZ Bank,
Hauck & Aufhäuser,
HSBC
Shares 5,280,825
TecDax ranking end of November 2010
Market Cap. 35
Turnover 45

Burda Digital GmbH 29.6% Allianz Global Investors 5.1% Langfrist TGV 6.5% Baillie Gifford 3.1% Ennismore 5.2% HVB 3.4% Treasury Shares 2.1% Rest 44.9%

Free float according to Deutsche Börse: 68.3%

XING share price since IPO in Dec'06 (as of Dec 10, 2010)

Investor Relations Contact Details

Follow us on twitter: http://twitter.com/xing_ir

Patrick Möller

Director Investor Relations

XING AG Gänsemarkt 43 20354 Hamburg Germany

Tel.: +49 (0)40 419 131-793 Fax.: +49 (0)40 419 131-44 (Please use this number to submit "WpHG notifications")

Email.: [email protected]

Website: http://corporate.xing.com/english/investor-relations/

http://www.youtube.com/user/XINGcom

XING's current revenue streams

Subscription
business

Paid in advance

733k Payers
>90% activity rate
3 months: €6.95

12 months: €5.95


24 months: €4.95*
E-Recruiting Recruiter memberships


Click Price Job Ads

Fix Price Job Ads
€49.95/€39.95/€29.95

(3/6/12 months)

€0.69 per job click
LOGO: €395 / DESIGN: €495

Advertising
Best Offers

Enterprise Groups

Display Advertising
Company Profiles

Set up fee & rev. Share
Set up & regular fee

eCPM

€24.90 (Standard) / €129 (Plus)*

Disclaimer

This presentation was produced in December 2010 by XING AG (the "Company") solely for use as an information source for potential business partners and is strictly confidential. It has been made available to you solely for your own information and may not be copied, distributed or otherwise made available to any other person by any recipient. This presentation is not an offer for sale of securities in the United States. The distribution of this presentation to you does not constitute an offer or invitation to subscribe for, or purchase, any shares of the XING AG and neither this presentation nor anything contained herein shall form the basis of, or be relied on in connection with, any offer or commitment whatsoever.

The facts and information contained herein are as up-to-date as is reasonably possible and are subject to revision in the future. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors nor any other person makes any representation or warranty, express or implied as to, and no reliance should be placed on, the accuracy or completeness of the information contained in this presentation. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors or any other person shall have any liability whatsoever for any loss arising, directly or indirectly, from any use of this presentation. The same applies to information contained in other material made available at the presentation.

While all reasonable care has been taken to ensure the facts stated herein are accurate and that the opinions contained herein are fair and reasonable, this document is selective in nature and is intended to provide an introduction to, and overview of, the business of the Company. Where any information and statistics are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company as being accurate.

This presentation contains forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. These statements are generally identified by words such as "believes," "expects," "predicts," "intends," "projects," "plans," "estimates," "aims," "foresees," "anticipates," "targets," and similar expressions. The forward-looking statements, including but not limited to assumptions, opinions and views of the Company or information from third party sources, contained in this presentation are based on current plans, estimates, assumptions and projections and involve uncertainties and risks. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. The Company does not represent or guarantee that the assumptions underlying such forward-looking statements are free from errors nor do they accept any responsibility for the future accuracy of the opinions expressed in this presentation. No obligation is assumed to update any forward-looking statements.

This presentation speaks as of September 2010. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date.

IMPORTANT NOTICE

Pro-forma results

Results contained in this presentation are partly based on unaudited pro-forma financial results that the Company derived from its preliminary and past financial statements for the indicated periods in order to make these periods comparable and show non-recurring costs.

Cautionary note regarding preliminary results and pro-forma financial results

This presentation contains preliminary results and pro-forma results. The preliminary results may change during their final review. While the Company believes that its pro-forma financial results are reflective of its recurrent trends and the on-going status of its business, there can be no assurance that its pro-forma results will accurately reflect these trends and status and therefore, its investors are urged not to rely solely upon the pro-forma results when making their investing decision and the pro-forma results should always be reviewed together with its actual financial results.

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