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NATIONAL RESEARCH CORP Director's Dealing 2019

Jan 7, 2019

33341_dirs_2019-01-07_b21a450e-a4be-4692-bbe3-efd354787030.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2019-01-03

Reporting Person: Hays Michael D. (Director, CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2019-01-07 Common Stock M 20109 $8.13 Acquired 22180 Direct
2019-01-07 Common Stock F 9098 $38.08 Disposed 13082 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2019-01-07 Employee Stock Option (right to buy) $8.12 M 20109 Disposed 2019-01-05 Common Stock (20109) Direct
2019-01-03 Employee Stock Option (right to buy) $38.30 A 4990 Acquired 2029-01-03 Common Stock (4990) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 139095 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Employee Stock Option (right to buy) $6.29 2020-01-05 Common Stock (26481) 26481 Direct
Employee Stock Option (right to buy) $9.14 2021-01-05 Common Stock (17745) 17745 Direct
Employee Stock Option (right to buy) $10.75 2022-01-05 Common Stock (14949) 14949 Direct
Employee Stock Option (right to buy) $14.50 2023-01-07 Common Stock (10938) 10938 Direct
Employee Stock Option (right to buy) $18.80 2024-01-07 Common Stock (2904) 2904 Direct
Employee Stock Option (right to buy) $13.17 2025-01-06 Common Stock (10014) 10014 Direct
Employee Stock Option (right to buy) $15.23 2026-01-05 Common Stock (9145) 9145 Direct
Employee Stock Option (right to buy) $18.8 2027-01-04 Common Stock (7478) 7478 Direct
Employee Stock Option (right to buy) $36.8 2028-01-03 Common Stock (5193) 5193 Direct

Footnotes

F1: The reporting person disclaims beneficial ownership of these shares.

F2: This option became fully exercisable on January 5, 2014.

F3: This option became fully exercisable on January 5, 2015.

F4: This option became fully exercisable on January 5, 2016.

F5: This option became fully exercisable on January 5, 2017.

F6: This option became fully exercisable on January 7, 2018.

F7: This option becomes fully exercisable on January 7, 2019.

F8: This option becomes fully exercisable on January 6, 2020.

F9: This option becomes fully exercisable on January 5, 2021.

F10: This option becomes fully exercisable on January 4, 2022.

F11: This option becomes fully exercisable on January 3, 2023.

F12: This option becomes fully exercisable on January 3, 2024.