NATIONAL RESEARCH CORP — Director's Dealing 2018

Jan 16, 2018

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2017-12-29

Reporting Person: Jackson Steven D. (President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-12-29	Class A Common Stock	A	73506	—	Acquired	199489	Direct
2017-12-29	Class A Common Stock	F	32750	$37.30	Disposed	166739	Direct
2017-12-29	Class B Common Stock	A	12251	—	Acquired	33248	Direct
2017-12-29	Class B Common Stock	F	5752	$56.06	Disposed	27496	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Employee Stock Option (right to buy)	$15.23	2026-01-05	Class A Common Stock (21535)	21535	Direct
Employee Stock Option (right to buy)	$18.8	2027-01-04	Class A Common Stock (17608)	17608	Direct
Employee Stock Option (right to buy)	$36.8	2028-01-03	Class A Common Stock (12228)	12228	Direct
Employee Stock Option (right to buy)	$34	2026-01-05	Class B Common Stock (3589)	3589	Direct
Employee Stock Option (right to buy)	$40.54	2027-01-04	Class B Common Stock (2935)	2935	Direct

Footnotes

F1: This option becomes fully exercisable on January 5, 2021.

F2: This option becomes fully exercisable on January 4, 2022.

F3: This option becomes fully exercisable on January 3, 2023.