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NATIONAL RESEARCH CORP Director's Dealing 2018

May 9, 2018

33341_dirs_2018-05-09_323a6246-3c82-4465-a404-24b481b779de.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2018-05-07

Reporting Person: NUNNELLY JOHN N (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2018-05-07 Common Stock M 5938 $13.81 Acquired 57832 Direct
2018-05-07 Common Stock M 4864 $14.19 Acquired 62696 Direct
2018-05-07 Common Stock F 4402 $34.30 Disposed 58294 Direct
2018-05-07 Common Stock S 2300 $33.9189 Disposed 55994 Direct
2018-05-07 Common Stock S 4100 $34.5958 Disposed 51894 Direct
2018-05-08 Common Stock M 3797 $14.19 Acquired 55691 Direct
2018-05-08 Common Stock F 1603 $33.60 Disposed 54088 Direct
2018-05-08 Common Stock S 2194 $33.4746 Disposed 51894 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2018-05-07 Director Stock Option (Right to Buy) $13.81 M 5938 Disposed 2022-05-11 Common Stock (5938) Direct
2018-05-07 Director Stock Option (Right to Buy) $14.19 M 4864 Disposed 2026-05-11 Common Stock (4864) Direct
2018-05-08 Director Stock Option (Right to Buy) $14.19 M 3797 Disposed 2026-05-11 Common Stock (3797) Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Director Stock Option (Right to Buy) $9.73 2021-05-06 Common Stock (28763) 28763 Direct
Director Stock Option (Right to Buy) $16.89 2023-05-09 Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $14.95 2024-05-08 Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $14.21 2025-05-07 Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $24.35 2027-05-09 Common Stock (36000) 36000 Direct

Footnotes

F1: The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 29, 2018.

F2: The price in Column 4 is a weighted average price. The prices actually received ranged from $33.40 to $34.25. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

F3: The price in Column 4 is a weighted average price. The prices actually received ranged from $34.40 to $34.666. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

F4: The price in Column 4 is a weighted average price. The prices actually received ranged from $33.20 to $33.70. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.