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NATIONAL RESEARCH CORP Director's Dealing 2018

May 17, 2018

33341_dirs_2018-05-17_264053fb-193b-434d-8011-766dfebeffc0.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2018-05-16

Reporting Person: NUNNELLY JOHN N (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2018-05-16 Common Stock M 17483 $24.35 Acquired 59377 Direct
2018-05-16 Common Stock F 12286 $34.65 Disposed 47091 Direct
2018-05-16 Common Stock S 5952 $34.6748 Disposed 41139 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2018-05-16 Director Stock Option (Right to Buy) $24.35 M 17483 Disposed 2027-05-09 Common Stock (17483) Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Director Stock Option (Right to Buy) $9.73 2021-05-06 Common Stock (28763) 28763 Direct
Director Stock Option (Right to Buy) $16.89 2023-05-09 Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $14.95 2024-05-08 Common Stock (36000) 36000 Direct

Footnotes

F1: The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 29, 2018.

F2: The price in Column 4 is a weighted average price. The prices actually received ranged from $34.05 to $34.90. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.