NATIONAL RESEARCH CORP — Director's Dealing 2018

Jul 6, 2018

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRC)
CIK: 0000070487
Period of Report: 2018-07-03

Reporting Person: K/I/E/Trust Under Agreement 3/9/09 (10% Owner)
Reporting Person: Endacott Kent E. (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2018-07-03	Common Stock	S	1305	$38.0001	Disposed	5729418	Direct
2018-07-05	Common Stock	S	6414	$38.0039	Disposed	5723004	Direct

Footnotes

F1: The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2018.

F2: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.075, inclusive. The Reporting Person undertakes to provide National Research Corp. (the "Company"), any security holder of the Company, or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.

F3: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.10, inclusive. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.