NATIONAL RESEARCH CORP — Director's Dealing 2017

Jan 5, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2017-01-04

Reporting Person: Jackson Steven D. (President)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-01-04	Employee Stock Option (right to buy)	$18.80	A	17608	Acquired	2027-01-04	Class A Common Stock (17608)	Direct
2017-01-04	Employee Stock Option (right to buy)	$40.54	A	2935	Acquired	2027-01-04	Class B Common Stock (2935)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	125983	Direct
Class B Common Stock	20997	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Employee Stock Option (right to buy)	$15.23	2026-01-05	Class A Common Stock (21535)	21535	Direct
Employee Stock Option (right to buy)	$34	2026-01-05	Class B Common Stock (3589)	3589	Direct

Footnotes

F1: This option becomes fully exercisable on January 5, 2021.

F2: This option becomes fully exercisable on January 4, 2022.