NATIONAL RESEARCH CORP — Director's Dealing 2017

Apr 28, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2017-04-26

Reporting Person: MARTIN JOANN M (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-04-26	Class A Common Stock	M	13800	$8.49	Acquired	180048	Direct
2017-04-26	Class A Common Stock	F	4772	$24.55	Disposed	175276	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-04-26	Director Stock Option (Right to Buy)	$8.49	M	13800	Disposed	2018-05-02	Class A Common Stock (13800)	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$9.73	2021-05-06	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$13.81	2022-05-11	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$16.89	2023-05-09	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$14.95	2024-05-08	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$14.21	2025-05-07	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$14.19	2026-05-11	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$26.1	2022-05-11	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$30.72	2023-05-09	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$43.91	2024-05-08	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$34.50	2025-05-07	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$37.78	2026-05-11	Class B Common Stock (6000)	6000	Direct

Footnotes

F1: Reflects payment of option exercise expense.