NATIONAL RESEARCH CORP — Director's Dealing 2016

Jan 6, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2016-01-05

Reporting Person: Jackson Steven D. (President)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-01-05	Employee Stock Option (right to buy)	$15.23	A	21535	Acquired	2026-01-05	Class A Common Stock (21535)	Direct
2016-01-05	Employee Stock Option (right to buy)	$34	A	3589	Acquired	2026-01-05	Class B Common Stock (3589)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	125983	Direct
Class B Common Stock	20997	Direct

Footnotes

F1: This option becomes fully exercisable on January 5, 2021.