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NATIONAL RESEARCH CORP Director's Dealing 2016

Sep 29, 2016

33341_dirs_2016-09-29_71238331-0875-4002-8dc9-24b043bcc8f3.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2016-09-27

Reporting Person: Hays Michael D. (Director, CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-09-27 Class A Common Stock S 3675 $16.00 Disposed 6450844 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Stock 138970 Indirect
Class A Common Stock 75 Indirect
Class B Common Stock 1973205 Direct
Class B Common Stock 125 Indirect
Class B Common Stock 12 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Employee Stock Option (right to buy) $6.62 2017-01-05 Class A Common Stock (25068) 25068 Direct
Employee Stock Option (right to buy) $7.59 2018-01-04 Class A Common Stock (21633) 21633 Direct
Employee Stock Option (right to buy) $8.12 2019-01-05 Class A Common Stock (20109) 20109 Direct
Employee Stock Option (right to buy) $6.29 2020-01-05 Class A Common Stock (26481) 26481 Direct
Employee Stock Option (right to buy) $9.14 2021-01-05 Class A Common Stock (17745) 17745 Direct
Employee Stock Option (right to buy) $10.75 2022-01-05 Class A Common Stock (14949) 14949 Direct
Employee Stock Option (right to buy) $14.50 2023-01-07 Class A Common Stock (10938) 10938 Direct
Employee Stock Option (right to buy) $18.80 2024-01-07 Class A Common Stock (2904) 2904 Direct
Employee Stock Option (right to buy) $13.17 2025-01-06 Class A Common Stock (10014) 10014 Direct
Employee Stock Option (right to buy) $15.23 2026-01-05 Class A Common Stock (9145) 9145 Direct
Employee Stock Option (right to buy) $21.5 2022-01-05 Class B Common Stock (2491) 2491 Direct
Employee Stock Option (right to buy) $27.13 2023-01-07 Class B Common Stock (1823) 1823 Direct
Employee Stock Option (right to buy) $34.15 2024-01-07 Class B Common Stock (266) 266 Direct
Employee Stock Option (right to buy) $35.48 2025-01-06 Class B Common Stock (1669) 1669 Direct
Employee Stock Option (right to buy) $34 2026-01-05 Class B Common Stock (1524) 1524 Direct

Footnotes

F1: The reporting person disclaims beneficial ownership of these shares.

F2: This option became fully exercisable on January 5, 2012.

F3: This option became fully exercisable on January 4, 2013.

F4: This option became fully exercisable on January 5, 2014.

F5: This option became fully exercisable on January 5, 2015.

F6: This option became fully exercisable on January 5, 2016.

F7: This option becomes fully exercisable on January 5, 2017.

F8: This option becomes fully exercisable on January 7, 2018.

F9: This option becomes fully exercisable on January 7, 2019.

F10: This option becomes fully exercisable on January 6, 2020.

F11: This option becomes fully exercisable on January 5, 2021.