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NATIONAL RESEARCH CORP Director's Dealing 2014

Mar 17, 2014

33341_dirs_2014-03-17_01a836aa-c53d-4c65-be76-a8c58f3efa13.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2014-03-13

Reporting Person: NUNNELLY JOHN N (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2014-03-13 Class A Common Stock S 24000 $18.5524 Disposed 35400 Direct
2014-03-14 Class A Common Stock S 6200 $18.0192 Disposed 29200 Direct
2014-03-17 Class A Common Stock S 500 $18.012 Disposed 28700 Direct
2014-03-14 Class B Common Stock S 6000 $41.0002 Disposed 3900 Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Director Stock Option (Right to Buy) $7.78 2019-05-08 Class A Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $9.73 2021-05-06 Class A Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $7.61 2020-05-07 Class A Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $13.81 2022-05-11 Class A Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $16.89 2023-05-09 Class A Common Stock (36000) 36000 Direct
Director Stock Option (Right to Buy) $16.8 2020-05-07 Class B Common Stock (6000) 6000 Direct
Director Stock Option (Right to Buy) $19.98 2021-05-06 Class B Common Stock (6000) 6000 Direct
Director Stock Option (Right to Buy) $26.1 2022-05-11 Class B Common Stock (6000) 6000 Direct
Director Stock Option (Right to Buy) $30.72 2023-05-09 Class B Common Stock (6000) 6000 Direct

Footnotes

F1: The price in Column 4 is a weighted average price. The prices actually received ranged from $18.52 to $18.59. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

F2: The price in Column 4 is a weighted average price. The prices actually received ranged from $18.00 to $18.11. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

F3: The price in Column 4 is a weighted average price. The prices actually received ranged from $18.00 to $18.03. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

F4: The price in Column 4 is a weighted average price. The prices actually received ranged from $41.00 to $41.01. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.