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NATIONAL RESEARCH CORP Director's Dealing 2014

Dec 30, 2014

33341_dirs_2014-12-30_c50db517-d548-42af-8ec0-426b55911a5a.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2014-12-26

Reporting Person: WARDEN GAIL L (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-12-26	Class A Common Stock	M	18000	$7.2	Acquired	59694	Direct
2014-12-26	Class A Common Stock	F	9263	$13.99	Disposed	50431	Direct
2014-12-26	Class B Common Stock	M	3000	$16.18	Acquired	9949	Direct
2014-12-26	Class B Common Stock	F	1366	$35.51	Disposed	8583	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-12-26	Director Stock Option (Right to Buy)	$7.2	M	18000	Disposed	2017-05-03	Class A Common Stock (18000)	Direct
2014-12-26	Director Stock Option (Right to Buy)	$16.18	M	3000	Acquired	2017-05-03	Class B Common Stock (3000)	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$8.49	2018-05-02	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$7.78	2019-05-08	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$7.61	2020-05-07	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$9.73	2021-05-06	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$13.81	2022-05-11	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$16.89	2023-05-09	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$14.95	2024-05-08	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$18.11	2018-05-02	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$17.06	2019-05-08	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$16.80	2020-05-07	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$19.98	2021-05-06	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$26.1	2022-05-11	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$30.72	2023-05-09	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$43.91	2024-05-08	Class B Common Stock (6000)	6000	Direct