NATIONAL RESEARCH CORP — Director's Dealing 2013

May 13, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2013-05-09

Reporting Person: SCHORR PAUL C III (Director)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2013-05-09	Director Stock Option (Right to Buy)	$61.38	A	12000	Acquired	2023-05-09	Common Stock (12000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	18664	Direct
Common Stock	4271.634	Indirect
Common Stock	1056.934	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$49.84	2022-05-11	Common Stock (12000)	12000	Direct

Footnotes

F1: As trustee of the Paul C. Schorr III TTEE for Paul V., Carter Matson, Ainslie B. and Mars S. Schorr Trust.

F2: As trustee of the Schorr Family Trust FBO Helen Hailey Condo, Paul C. Schorr III TTEE.