NATIONAL RESEARCH CORP — Director's Dealing 2013

Sep 3, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCIA/B)
CIK: 0000070487
Period of Report: 2013-08-27

Reporting Person: SCHORR PAUL C III (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-08-27	Class A Common Stock	G	5000	—	Disposed	36202	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	3000	Indirect
Class A Common Stock	12814	Indirect
Class A Common Stock	3170	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$13.81	2022-05-11	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$16.89	2023-05-09	Class A Common Stock (36000)	36000	Direct
Director Stock Option (Right to Buy)	$26.10	2022-05-11	Class B Common Stock (6000)	6000	Direct
Director Stock Option (Right to Buy)	$30.72	2023-05-09	Class B Common Stock (6000)	6000	Direct

Footnotes

F1: As trustee of the Paul C. Schorr III TTEE for Paul V., Carter Matson, Ainslie B. and Mars S. Schorr Trust.

F2: As trustee of the Schorr Family Trust FBO Helen Hailey Condo, Paul C. Schorr III TTEE.