NATIONAL RESEARCH CORP - Director's Dealing 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2012-08-13

Reporting Person: SCHORR PAUL C III (Director)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-13	Common Stock	M	9500	$22.61	Acquired	10022	Direct
2012-08-13	Common Stock	M	12000	$25.05	Acquired	22022	Direct
2012-08-13	Common Stock	F	9932	$51.89	Disposed	12090	Direct

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-13	Director Stock Option (Right to Buy)	$22.61	M	9500	Disposed	2016-05-04	Common Stock (9500)	Direct
2012-08-13	Director Stock Option (Right to Buy)	$25.05	M	12000	Disposed	2017-05-03	Common Stock (12000)	Direct

Security	Shares	Ownership
Common Stock	4271.634	Indirect
Common Stock	1056.934	Indirect

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$29.87	2018-05-02	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$27.23	2019-05-08	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$26.58	2020-05-07	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$34.55	2021-05-06	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$49.84	2022-05-11	Common Stock (12000)	12000	Direct

F1: As trustee of the Paul C. Schorr III TTEE for Paul V., Carter Matson, Ainslie B. and Mars S. Schorr Trust.

F2: As trustee of the Schorr Family Trust FBO Helen Hailey Condo, Paul C. Schorr III TTEE.