NATIONAL RESEARCH CORP — Director's Dealing 2012

Oct 16, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2012-10-12

Reporting Person: SCHORR PAUL C III (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-10-12	Common Stock	M	12000	$26.58	Acquired	32331	Direct
2012-10-12	Common Stock	M	12000	$34.55	Acquired	44331	Direct
2012-10-12	Common Stock	F	14545	$50.43	Disposed	29786	Direct
2012-10-12	Common Stock	G	1400	—	Disposed	28386	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-10-12	Director Stock Option (Right to Buy)	$26.58	M	12000	Disposed	2020-05-07	Common Stock (12000)	Direct
2012-10-12	Director Stock Option (Right to Buy)	$34.55	M	12000	Disposed	2021-05-06	Common Stock (12000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	4271.634	Indirect
Common Stock	1056.934	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$49.84	2022-05-11	Common Stock (12000)	12000	Direct

Footnotes

F1: As trustee of the Paul C. Schorr III TTEE for Paul V., Carter Matson, Ainslie B. and Mars S. Schorr Trust.

F2: As trustee of the Schorr Family Trust FBO Helen Hailey Condo, Paul C. Schorr III TTEE.