NATIONAL RESEARCH CORP - Director's Dealing 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2010-12-01

Reporting Person: BEANS PATRICK E (Director, CFO and Secretary)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-12-01	Common Stock	S	100	$28.2501	Disposed	59715	Indirect

Security	Shares	Ownership
Common Stock	45597	Direct
Common Stock	1500	Indirect

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Employee Stock Option (right to buy)	$16.10	2014-01-05	Common Stock (12121)	12121	Direct
Employee Stock Option (right to buy)	$15.46	2015-01-05	Common Stock (13884)	13884	Direct
Employee Stock Option (right to buy)	$17.25	2016-01-05	Common Stock (13066)	13066	Direct
Employee Stock Option (right to buy)	$22.87	2017-01-05	Common Stock (9855)	9855	Direct
Employee Stock Option (right to buy)	$26.50	2018-01-04	Common Stock (9906)	9906	Direct
Employee Stock Option (right to buy)	$28.51	2019-01-05	Common Stock (9207)	9207	Direct
Employee Stock Option (right to buy)	$21.65	2020-01-05	Common Stock (12125)	12125	Direct

F1: This option became fully exercisable on January 5, 2009.

F2: This option became fully exercisable on January 5, 2010.

F3: This option becomes fully exercisable on January 5, 2011.

F4: This option becomes fully exercisable on January 5, 2012.

F5: This option becomes fully exercisable on January 4, 2013.

F6: This option becomes fully exercisable on January 5, 2014.

F7: This option becomes fully exercisable on January 5, 2015.